mobile web 2.0 keynote

1. AMF Ventures provides professional consulting services that will enable your enterprise to build returns within the constraints of 1.0 and be ready to exploit opportunities created by 2.0 thinking and beyond….

2. Where mobile web thinking was in 2006

3. mobile content Harnessing Collective Intelligence Capturing Content at the Point of inspiration Extending the web Mobile web 2.0 I am a tag my identity multilingual mobile access digital convergence mobile search AJAX/ widgets Uniquely mobile Location

4. Enablers Platform Access Device User User Device Access Platform Enablers User creates content and publishes it Content created for the user to consume Point of inspiration Sport reality family News friends holiday night out movie cartoon Adult e.g publishing e.g search e.g payment security, DRM e.g GSM WiFi UMTS e.g phone smartphone e.g hosting, integration with WWW Events Professional Editing Content creation Personal Tagging Professional capture concert music colleagues gathering Personal creation Personal capture Sport News Point of entertainment Events

5. before we do where thinking is up to…

6. let’s do what mobile web 2.0 is not….

7. technology company service owned android mobile OS framework platform

8. by the way

9. I don’t care if you call “mobile web 2.0”

10. Mobile 2

11. Mobile 2.0

12. Next gen mobile

13. MW2

14. or any other flavour

15. what I do care about, is

16. that you engage in thinking and debate

17. so Mobile Web 2.0 is….

18. all about

19. U n Iq U e N eS s

20. here is the story

21. … from the mobile Internet .. from watching TV … in front of the PC ..from engaging with a PC/Web ..spent with a mobile in your pocket … generated from a mobile device 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % of time Value of metadata Source AMF Ventures www.amfventures.com Doing traditional stuff, search, buy, find, map etc Automated data pick up

22. next slide is messy

23. context personalis ation recommend ation requirement/ enforcement security trust login authent ication proof desire/ pressure/ community attention location time search content create Identity access content consume purchase banking discovery advertising reputation corporate Digital Footprint individual community inputs outputs who benefits motivation database Closed loop of feedback and improvement trade or barter billing influence meaningful prime relationship

24. so what?

25. who does it effect and how…

26. mobile web 2.0 thinking does effect the…

27. developer, design and handset

28. application interface and structure

29. service structure and network design

30. delivery and capabilities

31. trust

32. brand

33. position

34. strategy

35. regulation and policy

36. and you will hear about these today

37. as I know most of the speakers

38. parting thoughts

39. http://www.mobileweb20.com

41. Why speak to Tony Fish 07808 142121 funding strategy non exec implementation knowledge workshops

42. don’t forget

43. U n Iq U e N eS s