Break-out session at the Venture Café Rotterdam, The Netherlands on October 12tth, 2017. With: A 5-step blueprint from idea to successful social entrepreneur; A 5-step blueprint for successful social startups and scale-ups What skills do you need to develop? How to measure social and financial impact? Tony’s personal tips & tricks Questions?

1. How to become a successful social
impact entrepreneur?
Tony de Bree
1
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree

2. 2
What do you want to ‘get out’ of this session?
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree

3. Program
• Introduction
• Definitions
• A 5-step blueprint from idea to successful social entrepreneur
• A 5-step blueprint for successful social startups and scale-ups
• What skills do you need to develop?
• How to measure social and financial impact?
• Tony’s personal tips & tricks
• Questions?
3
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree

4. 4
Introduction
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree

5. 5
Introductie
Dr Tony de Bree EEP MBA
Mob: 06-34387806.
International banker (1985-2011)
20 years of experience in corporate
venturing and reviewing, advising &
coaching (corporate) startups and
scale-ups.
Internet marketeer & online
entrepreneur as ‘plan b’
(2001-)
Member jury European & Dutch
Fintech/RegTech Awards and local
startup & pitch contests
MIT Cerfified Fintech
professional
Member of BoT and BoA.
Advisor, speaker trainer, business coach & author of a number of ‘how-to-books’ on
how to survive and/or how to grow your company?
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree

6. Tony’s books….
Click here.Click here. Click here.
6
Click here.
‘How-to-books’ for starters, unemployed, founders, investors,
trainers, teachers, students, business coaches and consultants.
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree

7. 7
Definitions
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree

8. 8
Definitions
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree
A The Blue Economy: 10 years – 100 innovations – 100
million jobs is a book by Gunter Pauli. The book expresses
the ultimate aim that a Blue Economy business model will
shift society from scarcity to abundance "with what is
locally available", by tackling issues that cause
environmental and related problems in new ways.

9. Social entrepreneurship is the use of the techniques by
corporates, individual entrepreneurs and start up and scale-
up companies to develop, fund and implement solutions to
social, cultural, or environmental issues.
9
Definitions
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree
Social impact is the measurable effect an
organization’s or person’s actions have on
the well being of the community.
A circular economy is a regenerative system in which
resource input and waste, emission, and energy leakage are
minimised by slowing, closing, and narrowing material and
energy loops.
A sharing economy is a system in which
people rent beds, cars, boats and other
assets directly from each other.
Main questions: 1) why are you an entrepreneur and 2) how do you get ‘paid’?
environmental and related problems in new ways.A sharing
economy is a system in which people rent beds, cars, boats
and other assets directly from each other.

10. 10
How ‘social’ are you?
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree

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A 5-step blueprint from idea to successful social entrepreneurs
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree

12. 12
What is an
‘earnings
model’?
What is a
‘business
model’?
A 5-step blueprint from idea to successful
social entrepreneur
1. Do your
homework.
2. Define your
unique
earnings
model.
3. Define your
unique
businessmode
l.
4. Prepare
your solution.
5. ‘Sell’ your
solution.
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree

13. Do your homework (chapter 6, page 93):
• What is your business idea?
• What’s your targetgroup?
• What is the problem?
• What is your solution?
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Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree
A 5-step blueprint from idea to successful
social entrepreneur
Idea Targetgroup Problem Solution

14. Do your homework (chapter 7, page 111):
• What are your startup costs?
• What are your operational costs?
• What are the financial revenues?
• What are other benefits?
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Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree
A 5-step blueprint from idea to successful
social entrepreneur
Startup costs Operational costs Revenues (money) Other benefits

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A 5-step blueprint for social startups and scale-ups
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree

16. 3) Do you
have what is
takes to be a
successful
founder?
4) How to
chose the
best business
idea?
5) How to
present uor
business
idea?
6) How to
build the best
teams?
7) How to
finance your
business
idea?
16
A 5-step blueprint from idea to successful
social startup and scale-up
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree

17. Most important questions:
• Who are you? (your ‘why’)
• What is your business idea?
• With whom are you going to do it?
• How are you going to present it?
• How are you going to finance it?
17
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree
A 5-step blueprint from idea to successful
social startup and scale-up
Voorbeelden:

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It’s all about who you are, your profitmodel and your business
model: the mix and the drivers!
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree

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What skills do you need to develop?
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree

20. What skills do you need to develop (chapter 3):
• Soft skills (page 64):
• Creativity
• Personal sensitivity
• Organizational sensitivity
• Customer centric
• Selfreflection
• Teamplayer
• …..
20
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree
What skills do you need to develop?

21. Most important: your attitude and your mindset (your ‘why?’,
your norms and values and your passion/your drive).
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Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree

22. AND of your teams, your partners, your suppliers, your BoA
and your BoD: your unique business ecosystem per phase from
idea tot successful startup and scale-up!
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Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree

23. 23
How to measure social and financial impact?
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree

24. From idea tot successful company (per phase):
• What are your startup/phase costs?
• What are your operational costs?
• What are the financial revenues?
• What are other benefits?
24
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree
How to measure social and financial impact?
Startup-costs Operational costs Revenues (money) Other benefits

25. 25
Tony’s personal tips & tricks
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree

26. • Define measurable objectives
• The idea is 1%, execution is 99%!
• Have the right attitude
• Choose the right partner(s)
• Sales & marketing is critical
• Do your homework
• Pick the right targetgroup
• Find a real opportunity/problem
• Provide a real sustainable solution
• Focus on the ‘how’ and the ‘why’
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Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree
Tony’s personal tips & tricks

27. 27
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree
And enjoy yourself and have fun!

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Dr Tony de Bree EEP MBA
Mob: ++31634387806 (WA)
LinkedIn: http://www.linkedin.com/in/tonydebree
Email: tony.de.bree@gmail.com
Questions?
Tony de Bree, ‘How to become a successful social impact entrepreneur’’, Venture Café Rotterdam, 12-
10-2017 © 2017, Tony de Bree