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PAGE 1 OF GOOGLE in 90 days or less<br />Uncovering the secrets to a successful website presence for your real estate business.<br />

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Why Page 1?<br />90% of all Home Buyers use the Internet<br />

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Why Page 1?<br />64% of Real Estate Sellers only talk to ONE agent<br />

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Why Page 1?<br /><ul><li>Rule of 86</li></ul> 86% of Real Estate Consumers will select the first agent with which they have a meaningful conversation<br />

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Why Page 1?<br /><ul><li>6.2 Million Searches a Day for Real Estate in Search Engines

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2.2 Million Searches a Day for Homes for Sale in Search Engines

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3 Major Search engines control 96% of all searches</li></li></ul><li>Why Page 1?<br /><ul><li>92% of all searchers clicked on Page 1 results

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Only 4.5% clicked on Page 2 results</li></li></ul><li>Why Aren’t You on Page 1?<br />Time Commitment is Too Much <br />Cost is Too High<br />Learning Curve is Too Steep<br />Tried Unsuccessfully<br />

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Why Aren’t You on Page 1?<br />Third Party Disinter-mediaries Dominate the Search Results for Real Estate Target Markets<br />Between 6 and 8 of the top 10 search results for real estate target markets are companies that sell leads to agents or charge agents for premium placement.<br />

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Why Aren’t You on Page 1?<br />3 Major Mistakes Real Estate Agents Make with their Internet Marketing Strategy<br />Target Market Research<br />Don’t know what people are searching for to find homes in their target market<br />URL Selection<br />www.tonyarko.com<br />Unfocused Content<br /> Emphasis missing, keyword density is bad, title poorly written, lead is buried<br />

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Why Aren’t You on Page 1?<br />3 Absolute “Must Haves” for your site to get ranked high by the major search engines<br />Media Rich Content<br />You have to have Video and Pictures<br />Site Map<br />Search Engines have to know you exist<br />Links<br /> Most important aspect of getting to the top and staying there<br />

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Getting to Page 1<br /><ul><li>Target Market Research</li></ul>Use Google Adwords Keyword Research Tool<br />Pick Phrases with High Value<br />Pick Phrases with Low Competition<br />Pick Phrases with Weak Competition<br />Pick Phrases with 10,000+ Searches per Month<br />Step 1<br />Target Market Research<br />

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Google Keyword Research Tool<br />

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Getting to Page 1<br /><ul><li>URL Selection</li></ul>Use a Domain Searching Tool<br />Pick a Domain as Close to the Keyword Phrase as Possible<br />Use Numbers or Hyphens<br />Use .net or .info when .com is not available<br />Step 2<br />URL Selection<br />

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URL Search Tool<br />

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Getting to Page 1<br /><ul><li>Buy the URL and Set Up Hosting</li></ul>Many to choose from<br />Godaddy.com is easy and has everything you need<br />Step 3<br />URL Purchase and Website Hosting<br />

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Getting to Page 1<br /><ul><li>Install Wordpress</li></ul>Step 4<br />Content Management Software Install<br />

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Getting to Page 1<br /><ul><li>Set Up Wordpress Site</li></ul>Online Tutorials for Wordpress.org<br />Need to Upload a Template with a Real Estate Theme or design it yourself<br />Search Internet for Wordpress Themes<br />Need to Learn How to Use Plugins and Widgets<br />Step 5<br />Site Setup<br />

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Getting to Page 1<br /><ul><li>Begin Optimizing Site</li></ul>Add Keyword Phrase to Title<br />Add Keyword Phrase to Header<br />Add Keyword Phrase to Description<br />Step 6<br />SearchEngine Optimization<br />

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Getting to Page 1<br /><ul><li>Set Up Business Pages</li></ul>Add Terms of Use Page<br />Add Privacy Policy<br />Add Disclaimers and Links to Broker Information<br />Step 7 <br />Business Pages<br />

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Getting to Page 1<br /><ul><li>Set Up Front Page</li></ul>Use Keyword Phrase frequently but not too frequent<br />Emphasize Keyword Phrase<br />Add Pictures and Label them with Keyword Phrase<br />Step 8<br />Front Page Setup and Design<br />

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Getting to Page 1<br /><ul><li>Submit Website to Search Engines</li></ul>Build a Sitemap<br />Submit the Sitemap to Google, Yahoo and Bing<br />Update the Sitemap and resubmit when you make changes to your website<br />Step 9 <br />Search Engine Submission<br />

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Getting to Page 1<br /><ul><li>Set Up Youtube Account</li></ul>Build a Youtube Channel with Keyword Phrase<br />Create Videos and Add them to your channel<br />Embed the videos onto Front Page of website<br />Step 10<br />Video Content<br />

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Getting to Page 1<br /><ul><li>Begin Link Building Campaign</li></ul>Start by Adding Links to your site<br />Create a Blogroll<br />Put Links onto your front page<br />Write posts that have lots of links to other sites<br />Add links to additional reading articles<br />Submit to Real Estate Directories<br />7. Read articles about Link Building Techniques<br />Step 11<br />Link Building Campaign<br />

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The Solutions<br />Do it Yourself:<br />Target Your Market<br />Buy the Best URL Available<br />Set up Hosting <br />Choose the Content Management Software to Run your Site<br />Design Your Site<br />Set Up Business Pages<br />Learn SEO Techniques<br />Create Sitemap and Analytics<br />Begin Link Building Campaign<br />Monitor Keyword Density<br />Upload Media Rich Content<br />This will take you anywhere from<br /> 3 - 6 months to implement.<br />

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The Solutions<br />Outsource:<br />Pay for a Web Designer<br />Pay for Monthly Maintenance<br />Pay for Monthly Hosting<br />Pay for Monthly Search Engine Optimization<br />$2500 Set Up Fee/Design<br />$150 per hour <br />$20 per month<br />$500-$1500 per month<br />

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The Solutions<br />Pay per Click(PPC):<br />Set Up Pay per click Campaign with the top 3 search engines (Google, Yahoo and Bing)<br />Identify Targeted Traffic<br />Monitor Results<br />Case Study:<br />Chantilly Va Homes for Sale<br />#5 Organic Position gets 8.75 clicks per day <br />Equal to $722/month PPC campaign.<br />

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The Option 4 Success Solutions<br />Option 4 Success 90 Day Workshop<br />8 Hour All Inclusive Workshop<br />$150 for URL and 1 Year of Hosting<br />Owned by the Agent, Controlled by the Agent<br />Targeted Traffic<br />Minimum of 20 Searches per Day (worth $1500 per month)<br />One Time Fee of $997<br />

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The Option 4 Success Solutions<br />Annual Coaching and Training Program<br />8 Hour All Inclusive Workshop<br />12 Additional Modules<br />Topics Include <br />Advanced SEO Tactics, Website Automation, Traffic Conversion and Freemiums, Advanced Networking, Geography Domination Strategies, Wordpress Template Training, Advanced Back Linking Techniques, Social Media Techniques to Build Traffic, Reverse Engineering the Competition, Lead Conversion and Drip Campaigns, Advanced Conversion Techniques, Site Reach Expansion, Creating Passive Income with Your Site<br />Setup Fee of $250 and $250 monthly fee<br />

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The Option 4 Success Solutions<br />Option 4 Success Full Service Program<br />Website Setup<br />Search Engine Optimized<br />Owned by the Agent<br />Controlled by Agent, Maintained by Option 4<br />Minimum of 20 Searches per Day Guaranteed<br />Money Back Offer<br />$2500 setup fee, $625 monthly fee<br />

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Option 4 Success Workshops<br />June 21st<br />June 22nd<br />Limited Space<br />Requires a Laptop with wireless connection<br />Working Knowledge of the Internet and Search Engines<br />

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Please Fill Out the Response Form<br />Do It Yourself - Free<br />Workshop - $997<br />Annual Coaching and Training - $250 and $250 per month<br />Outsource to Option 4 - $2500 and $625 per month<br />

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PAGE 1 OF GOOGLE in 90 days or less<br />Uncovering the secrets to a successful website presence for your real estate business.<br />