The document discusses how to create online sales through social media and conversations. It recommends that businesses be transparent and customer-centric, sharing knowledge and stimulating word-of-mouth referrals. It outlines a 4 step process: 1) Know your audience and share expertise, 2) Choose platforms where customers look for your services and get reviews, 3) Make it easy for customers to buy with any device, and 4) Stay engaged with customers through loyalty programs and social interactions to encourage repeat purchases. The goal is to integrate the business into online conversations and communities.

1. How to create online sales? Ton Wesseling internet consultant linkedin.com/in/tonwesseling ton@wesseling.net 1/60

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14. 14/60 Hoping to swim Walk Local Shopping Home Sport

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16. 16/60 Social Networking

17. 17/60 Social Networking Addict Tools

18. 18/60 forums (micro)blogs wiki’s Social Networking Communication

19. 19/60 Social Networking

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22. 22/60 Conversations

23. 23/60 Markets are Conversations

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26. Way back Quality, service and price Word-of-Mouth 26/60

27. Industrial revolution Massproduction Masscommunication 27/60

28. Masscommunication From 1 to many Not wanted… 28/60

29. From 1 to many Not wanted… 29/60

30. 1 on 1 communication Database marketing Direct mail Computer Telesales Not wanted Not trusted 30/60

31. The Web Version 1 Factsheet Services ads From 1 to many Not wanted… 31/60

32. The Web is conversation is transparancy is social 32/60

33. Word-of-Mouth Lightspeed Without Borders Quality, service and price 33/60

34. Transparancy www Quality, service and price 34/60

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45. Customer Centric 45/60

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49. Ok, got that: Quality good , prices low , service level high. Conversations: oh yes! Customer centric: yes. Now what? 49/60

50. Webservice Business in 4 steps 50/60 To Know

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53. Webservice Business in 4 steps 52/60 To choose To Know

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56. Webservice Business in 4 steps 54/60 To choose To Buy To Know

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59. Webservice Business in 4 steps 56/60 To choose To Buy To Stay To Know

61. Webservice Business in 4 steps Online presence Community Co-Creation Internet sales 58/60 To choose To Buy To Stay To Know

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63. Presentation tagcloud to know to choose to buy to stay branding visitors conversion webcare online presence information content integration reviews community co-creation past future online sales word of mouth communication conversation transparancy social web price service quality behavioral targeting profiling affiliates api webanalytics 59/60

64. Share & connect 60/60