Flockler's presentation at Content Revolution Event (Internet Week Europe 2012)

1. Does your brand have
a plan for mobile?
@getflockler
@tonihopponen

2. Brands become
publishers

3. mb.mercedes-benz.com

4. iq.intel.com

5. Why brands should
have a plan for mobile?

6. 1 billion
smartphone subscriptions
Source: Morgan Stanley, KPCB

7. 1/3 of USA Adults Own Tablet

8. 21 %
exclusively through
mobile devices on
Facebook
Source: VentureBeat

9. 72% of consumers think it’s important for brands to
have a mobile & tablet -friendly site
Source: AdAge

10. 96 %
have come across a site
that wasn’t mobile-friendly
Source: AdAge

11. Do brands need to
develop apps?

12. 3 Ecosystems, thousands of devices

14. 15
the average consumer
uses only 15 apps per week
Source: TechCrunch

15. Your application is competing against user’s favourite applications

16. Web applications?

17. Responsive design - optimized for all devices
original image: http://www.dotcominfoway.com/blog/responsive-web-design-infographic

18. ONE URL

19. ♥

21. Social Magazines

22. Combine editorial and social content (e.g. tweets, videos & images)

23. Publish beautiful magazines for iPad and other tablets, mobile & web

28. Toni Hopponen
toni@flockler.com
twitter: @tonihopponen
www.flockler.com