Kalle Lasn is an Estonian-born media entrepreneur who founded Adbusters magazine in 1989 as a non-profit organization fighting consumerism. Frustrated that TV stations would not air his counter-ad criticizing the forestry industry, he used other media forms to get his message across, which received significant support and marked the beginning of Adbusters. The magazine employs culture jamming techniques like altering images to critique corporate influence, such as one example that modifies Tiger Woods' smile into the shape of the Nike swoosh logo.

1. Kalle Lasn