1. BULK SMS PLAYING A KEY ROLE IN
PRESENT DAY MARKETING
Talking of various mobile phone services,
SMS or short messaging service is
undoubtedly the most popular one of the
family. Irrespective of age, social status
and purpose, almost every single cell
phone user sends as well as receives a
variable numbers of SMS every day. The
only difference lies in the fact that while
some might be sending hundreds of SMS
every day, some other might be sending a
relatively smaller number. The commercial
sector has been trying to use this general
trend to their advantage. Guess how?
For those who have still not got the
answer let me spill the beans. We are
talking of Bulk SMS Messaging, which,
if used appropriately can serve as a
great marketing tool. To elaborate on
this, as highlighted above, almost every
mobile user follows SMS on a regular

2. basis. So, what if information related to services, products, discounts
offers and others are forwarded to the people in the form of a text
message? On one hand it will ensure that a large number of targeted
clients come to know about the services within minutes, on the other
side it is going to reduce the total
advertising cost by a considerable
margin. What it effectively means is
achieving a better marketing in an even
lower cost compared to the traditional
offline advertising modes. What better
can businesses expect to get?
Businesses mostly make use of the newly developed advanced
messaging software to send Bulk SMS messaging to their potential
clients. The mass response to this form of advertising is mixed to say the
least. While some might well be motivated by such notifications, few
others get irritated at receiving such messages. However, from the
business point of view, even if twenty percent of the recipients show a
positive attitude towards SMS alerts, at the end it stands as a big bonus
for the companies.
In its starting days, Bulk SMS messaging was more of a trial and error
process where the outcome was not known but companies tried their
lucks hoping for something good to transpire. However, with time, the

3. process is getting a lot more scientific
as well. Companies are nowadays
maintaining databases containing the
contact details of all senders. Next, the
details of the responders are also being
collected from various sources and
what follows next is even dramatic.
The original database is updated,
assigning special priority for the list of
respondents. Therefore, for every
further transaction, the percentage of positive recipients is rising higher
and higher.
Apart from businesses, Bulk SMS messaging also finds large and
widespread application for educational and social awareness purposes,
issuing notifications and warnings to people and many more. Starting
from school and colleges to the national Governments, the presence of
bulk message is presently visible everywhere.

4. SUMMARY: - Bulk SMS is a common short message
that is sent to multiple cell phone users at a time.
Nowadays, these are commonly used in large numbers
by a good number of companies for effective branding
and marketing purposes.
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SITE: - http://www.message-media.com
EMAIL: - sales@message-media.com
Talking of various mobile phone
services, SMS or short messaging
service is undoubtedly the most
popular one of the family.
Irrespective of age, social status and
purpose, almost every single cell
phone user sends as well as
receives a variable numbers of SMS
everyday.
The only difference lies in the fact
that while some might be sending
hundreds of SMS everyday, some
other might be sending a relatively
smaller number. The commercial
sector has been trying to use this
general trend to their advantage.
Guess how?