1. Google Analytics
How Did They Find Me And What Do They Want?
Tommy Hobin
Founder/Owner

2. About Me
Masters Degree in Internet Marketing
Digital Marketing Consultant
Instructor at UNF
Specialize in:
SEO
Digital Marketing Strategy
Social Media Training
Digital Media Buying

3. The Story Behind Analytics
The u
webseir left because y
s te su
cks our
Add
Video
Elem
Run ents f
User or St
Testi ickyn
Not s You H ng on ess
o Go ave T your
od Th hree Page
Good ings: 404 E s
Thin 64% rror
gs: 26 Page
Not P % s
ossib
le to
Tell:
10%

4. Why Google Analytics?

5. Why Google Analytics?
Track Behaviour
Behavior
Behaviour
Entry Exit
Engagement
4

6. Report Categories
+ 1 Report Categories
5

7. Report Categories
+ 1 Report Categories
Who are my
Visitors
5

8. Report Categories | Visitors
Who are my Visitors?
7

9. Nebraska
♥ You

10. Report Categories
+ 1 Report Categories
How did they
Find my
website?
5

11. Report Categories | TrafficSite?
How are Visitors Finding My Sources
9

12. What channel works?

13. Bounce Rate

14. Report Categories
+ 1 Report Categories
What did they
Do on my
website?
5

15. Reportdid they do on Content
What Categories | my site?
11

16. Compare

17. Report Categories
+ 1 Report Categories
Did they
Convert?
5

18. Report Categories | Goals
13

19. When did you scare them?

20. See it Live
See it
Live

21. The Process
Create Separate Gmail Account
Login to Google Analytics
Get Code
Plug-In to Website

22. Thank You
Tommy Hobin
Founder/Owner

23. Thank You
Free Analysis
Contact Tommy Hobin at Mind Jar Media after this presentation and receive a FREE
Google Analytics set-up and evaluation. Get information on:
Who is coming to your website
What geographical locations are they located in
Traffic data
What online source are they coming from
A plan to fix any problems or lead more people into your website
What marketing outlets will you need to use to get more people to your website
mindjarmedia.com | Digital Marketing | SEO | Analytics
tommy@mindjarmedia.com