Presentation for the DARRA project at Tornio.

1. DIGITAL ECOSYSTEMS AND
DIGITALIZATION
FROM THE BUSINESS PERSPECTIVE

2. MY BACKGROUND
• 6th FP Integrated Project “Digital Business
Ecosystem 2003–2006 – Tampere as one of
three Regional Catalysts - later took also part
in PEARDROP
• Worked for three regional development
companies – Lappeenranta, Tampere, Helsinki
• Ecosystem approach applied as a program
director in Uusimaa Centre of Expertise in
digital content
• Now a social media expert in Dicole Ltd.

3. DIGITAL ECOSYSTEM ?
Dialogue between
Shared destiny between
digital and analog world
organizations

4. CHARACTERISTICS
• Geographic location is not important
• Industry of companies is not important
• There is both competition and collaboration between
companies
• Knowledge creation and sharing are the key
• Decision making is distributed
• People are what make or break the ecosystem - not
organizations

5. DIGITAL ECOSYSTEM

6. DIGITAL ECOSYSTEM
I N D I V ID UA L
E CO SYSTE M
COM PANY

7. DIGITAL ECOSYSTEM
SERVICES
NETWORKING I N D I V ID UA L
E CO SYSTE M
COM PANY
PROJECTS

8. CASE STUDIES

9. CASE STUDIES
AULA
A social space in the heart of Helsinki in
2001-2002 for over 400 people from science,
art, business, government and NGOs
http://aula.org//helsinkispace
Attractive space, equal ownership and
decisionmaking
People behind companies like Jaiku, Dopplr and
Sulake were active in the community

10. CASE STUDIES
NEOGAMES
Mini-cluster for Finnish games industry estabished
in 2003
Was initiated as a TE-Centre funded project in
Hermia, Tampere - http://www.hermia.fi/neogames
From early on became a membership based
organisation helping the industry grow and make it
internationally visible
Close collaboration with Fenix-program from Tekes
Connecting public sector, small companies, large
companies and research organisations

11. CASE STUDIES
ARTIC STARTUP
Established in 2006 by enthusiastic
entrepreneurs
Began as a blog about startups
www.arcticstartup.com - nowadays the
most well known startup-blog in Scandinavia
Has acted as a springboard for financing and
export efforts for several Finnish startups
Arctic evening, open coffee, Slush, Mobile
monday - all events created by
entrepreneurs for entrepreneurs

12. WHAT ?
People are the driving FORCE
CREATING new together SHARING knowledge
Getting together with
UNSUSPECTED others

13. DIGITALIZATION FROM THE
BUSINESS PERSPECTIVE

14. WHY ?
using digital tools to
CHANGING GEOGRAPHY OVE R CO ME
is d i f fi c ul t the geography is easy

15. H OW ?
Complementary tools – DIGITAL AND ANALOG
D IGI TAL S HA R E
AN A LOG J OI N FO R CE S

16. IN PRACTICE ?
• Business processes do not change
• Business models do not change
• Digitalization does not make or break a company -
but it can help company reach its potential
• Efficiency in processes
• Global market opportunities
• Knowledge creation and sharing are the key
• People are needed for success - not digitalization

17. T H A N K YO U !
Tommi Rissanen
VP Business Development
Dicole ltd.
tel +358 50 395 1154
tommi@dicole.com
This presentation:
http://bit.ly/NmPLZ