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Postmodern Theory and The 
Media 
By Erika White
Postmodernism 
 Postmodernism is a theory that allows producers to challenge 
conventions forms and ideology. This applies to literature, art, 
philosophy, architecture, fiction, and cultural and literary criticism, 
among many others. 
 “A late 20th-century style and concept in the arts, architecture, and 
criticism, which represents a departure from modernism and is 
characterized by the self-conscious use of earlier styles and 
conventions, a mixing of different artistic styles and media, and a 
general distrust of theories.” Oxford Dictionary 
 Elements that identify postmodernism in media texts include; meta 
narrative, hyper reality and intertextuality. These elements are seen 
in postmodern films which is known to challenge the mainstream 
conventions of narrative structures and characterization.
Postmodern elements 
 Meta narrative challenges the main ideologies in society it questions 
whether modern progress is for the ‘good’ of society. Meta meaning 
‘beyond’ or ‘about’ and a narrative is a story. 
 Hyperreality is described in relation to where technology creates realities 
which are original or more desirable then the real world. It’s to make 
audiences aware of alternative realities that challenge our ideas. 
 Most postmodern films are hybrids, which means they use a mixture of 
genres. 
 Intertextuality (or pastiche) offers updated ideas from old ones. It exists 
because any kinds of media can use it, its not just in film. Posters, adverts 
etc. all get their ideas from somewhere or use previous ideas as a guideline. 
“I steal from every movie ever made” – Quentin Tarantino
Examples of postmodernism in the 
media
Postmodern Director 
 Quentin Tarantino makes a lot of postmodern films like Kill Bill, Django 
Unchained and Pulp Fiction. He relates to many other films and uses 
elements of pastiche, Hyperreality and meta-narrative. For example, in 
the trailer for Kill Bill 2 
 http://www.youtube.com/watch?v=xBenCY-gRgw 
 He uses non-linear plots, old cinematic techniques, and builds 
characters from a cultural stand point, all these qualities are of a post-modern 
filmmaker. 
Anime scene in Kill Bill Costume inspiration for 
Django Unchained
Genre and Postmodern Theory 
 Genre is a French word that means ‘type’ or ‘kind’. It refers to the method based on 
similarities in the narrative elements from which films are constructed. This allows 
producers to meet and challenge the audiences’ expectations. 
 The genre theory- It was originally used by the ancient Greeks in theatre, it established 
a certain ‘quality control’ over types of play, where deviation was discouraged. This is 
a more rigid genre definition whereas you can get more flexible definitions. 
 Genres are conventional meaning they follow a structure, e.g. thrillers. The audience 
know what type of characters will be in the film and the basic structure of the 
narrative. However, postmodern films have a different approach and challenge the 
narrative. 
 For example, Nick Lacey believes that genre is ‘negotiated’ between producers and 
audiences. This has meant that genre has evolved by establishing more ‘sub genres’ 
and ‘hybrids’. 
 Postmodern theory allows producers to challenge genre conventions in a text by 
mixing or using a range of generic conventions or Hybrid genres.
Dystopia Genre 
 Dystopia definition- A futuristic, imagined universe in which everything is 
bad, typically a totalitarian or environmentally degraded one. 
 Themes of dystopian genre include a narrative set in the aftermath of a 
disaster usually caused by humans, e.g. nuclear holocaust, war, plague. The 
narrative also relates to societal fears like cold war, technology, medical 
advances, environmental change, economic crash etc. 
 Dystopia explores Postmodern themes through the challenging narrative 
themes; offering a hyperrealism of an uneasy futuristic nightmare and using 
pastiche to offer hybrid genres. 
 These types of films sometimes include sub genres like science fiction, post- 
Apocalyptic and horror. 
 In dystopian films the character types are usually a heroic male protagonist 
or a ‘pot-modern cowboy’ (a loner pushed into action), groups/tribes who 
are animal-like, human survivor group and the helper.
 Crime definition- the literary genre that fictionalises crimes, their detection, 
criminals and their motives. This genre tends to be fast paced with an air of 
mystery. 
 Themes of crime films usually involve the solving of a crime, usually a mystery of 
murder. It will often revolve around the criminal himself, chronicling his rise and 
fall. Some Crime films will have a storyline that follows the criminal's victim, yet 
others follow the person in pursuit of the criminal. 
 There are many sub genres included within crime films, some examples are; post-noir, 
mafia, police/detective, femme fatales, heist etc. 
 Examples of crime films includes Silence of the Lambs, Reservoir Dogs and Pulp 
Fiction. 
Crime Genre
Crime Postmodern Film 
 I’ve chosen to analyse Kill Bill Vol.1 trailer as it includes many postmodern 
elements. 
 https://www.youtube.com/watch?v=ot6C1ZKyiME 
 Kill Bill (2003) is about as close to a cinematic cultural appreciation as a film can 
get. This film has a fragmented narrative structure meaning that it has a 
beginning, middle and end but not necessarily in that order and that’s exactly 
what Tarantino does. 
 The characters in the trailer involve an anti-hero and antagonist which is 
common for a crime film. 
 Tarantino uses a logo used by the Shaw Brothers in 1970’s, this fits well into his 
Hong Kong/Japanese theme. His other main inspiration for making Kill Bill was 
Lady Snowblood which is a Japanese film made in 1973. 
Scene from Lady 
Snowblood compared to 
scene from Kill Bill
Kill Bill Vol.1 Trailer 
These are the antagonists in the trailer, you 
can tell because they’re wearing black 
costumes; this is stereotypical of any film. 
This shot in the trailer 
shows hyper reality which 
tells the audience that this 
is a postmodern film. 
Uma Thurman plays the main 
character, the audience know this 
because throughout the trailer the 
camera focuses of her. In this shot 
she’s facing directly at the camera. 
This shows postmodernism because 
she’s breaking the 4thwall. 
In this trailer the main character is 
dressed in a brightly coloured, all in 
one suit. Tarantino copied this from 
Bruce Lee’s film. This is called 
bricolage, when a costume or prop is 
copied from a previous film.
British Crime Film (The Italian Job, 
2003) Trailer 
This is at the beginning of the 
trailer, it sets the scene and is 
stereotypical of Venice. It links 
perfectly with the title of the 
film; The Italian Job. 
This editing technique looks as 
the camera is from the point of 
view of a gun. It also suggests 
to the audience that this 
character is the antagonist. 
This is pastiche as it’s copying from 
the original Italian Job film. It also 
shows that this is a British crime 
film because of the iconic Mini and 
hectic car chase. 
There’s a shot of gold and 
money in the trailer which 
shows a theme of 
corruption.
Crime Timeline 
The Godfather, 1990 
Theme includes American 
Gangsters/mafia 
Genre: Crime and Drama 
Memento, 2000 
Theme incudes more 
mystery and modern 
crime 
Genre: Mystery, Crime 
and Thriller 
The Shawshank 
Redemption, 1994 
Theme includes 
imprisonment and murder 
Genre: Crime and Drama 
Gangs of New York, 2002 
Theme includes corruption and 
revenge 
Genre: Crime, Drama and 
History 
As time goes on Crime films 
becomes a broader genre and 
expand to many other sub 
genres 
Kill Bill, 2003 
Theme includes revenge, 
postmodernism and 
violence 
Genre: Action and Crime 
American Gangster, 2007 
Theme includes gangsters, mafia 
and corruption 
Genre: Crime, Biography and 
Drama 
Sin City, 2005 
Theme includes 
corruption and dark 
tones 
Genre: Crime and Thriller
Crime Timeline Analysis 
 By looking back on the crime timeline, you can see the varied sub genres 
that occur over time. From the beginning it’s clear to see that in the 1990’s 
crime films were very much focused on gangsters and mafias. This shows 
how society was seen in those times. However, as it gets into the 21st 
century, crime films become more creative in their narrative and begin to 
include different sub genres. For example, in Memento (2000) it includes 
elements of mystery and even thriller. Most storylines of modern day crime 
films don’t revolve around the old crime dramas. It’s based more on 
overblown violence and weapons. 
 The characters in crime films have changed over the years. At the beginning 
of crime films it involved the ‘tough guys’ (i.e. gangsters), then it began to 
change to the private eye. So detectives or the police force. But now in 
modern crime films the narrative is emphasised around the good guys 
winning and crime solving.

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Postmodern theory and the media

  • 1. Postmodern Theory and The Media By Erika White
  • 2. Postmodernism  Postmodernism is a theory that allows producers to challenge conventions forms and ideology. This applies to literature, art, philosophy, architecture, fiction, and cultural and literary criticism, among many others.  “A late 20th-century style and concept in the arts, architecture, and criticism, which represents a departure from modernism and is characterized by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles and media, and a general distrust of theories.” Oxford Dictionary  Elements that identify postmodernism in media texts include; meta narrative, hyper reality and intertextuality. These elements are seen in postmodern films which is known to challenge the mainstream conventions of narrative structures and characterization.
  • 3. Postmodern elements  Meta narrative challenges the main ideologies in society it questions whether modern progress is for the ‘good’ of society. Meta meaning ‘beyond’ or ‘about’ and a narrative is a story.  Hyperreality is described in relation to where technology creates realities which are original or more desirable then the real world. It’s to make audiences aware of alternative realities that challenge our ideas.  Most postmodern films are hybrids, which means they use a mixture of genres.  Intertextuality (or pastiche) offers updated ideas from old ones. It exists because any kinds of media can use it, its not just in film. Posters, adverts etc. all get their ideas from somewhere or use previous ideas as a guideline. “I steal from every movie ever made” – Quentin Tarantino
  • 5. Postmodern Director  Quentin Tarantino makes a lot of postmodern films like Kill Bill, Django Unchained and Pulp Fiction. He relates to many other films and uses elements of pastiche, Hyperreality and meta-narrative. For example, in the trailer for Kill Bill 2  http://www.youtube.com/watch?v=xBenCY-gRgw  He uses non-linear plots, old cinematic techniques, and builds characters from a cultural stand point, all these qualities are of a post-modern filmmaker. Anime scene in Kill Bill Costume inspiration for Django Unchained
  • 6. Genre and Postmodern Theory  Genre is a French word that means ‘type’ or ‘kind’. It refers to the method based on similarities in the narrative elements from which films are constructed. This allows producers to meet and challenge the audiences’ expectations.  The genre theory- It was originally used by the ancient Greeks in theatre, it established a certain ‘quality control’ over types of play, where deviation was discouraged. This is a more rigid genre definition whereas you can get more flexible definitions.  Genres are conventional meaning they follow a structure, e.g. thrillers. The audience know what type of characters will be in the film and the basic structure of the narrative. However, postmodern films have a different approach and challenge the narrative.  For example, Nick Lacey believes that genre is ‘negotiated’ between producers and audiences. This has meant that genre has evolved by establishing more ‘sub genres’ and ‘hybrids’.  Postmodern theory allows producers to challenge genre conventions in a text by mixing or using a range of generic conventions or Hybrid genres.
  • 7. Dystopia Genre  Dystopia definition- A futuristic, imagined universe in which everything is bad, typically a totalitarian or environmentally degraded one.  Themes of dystopian genre include a narrative set in the aftermath of a disaster usually caused by humans, e.g. nuclear holocaust, war, plague. The narrative also relates to societal fears like cold war, technology, medical advances, environmental change, economic crash etc.  Dystopia explores Postmodern themes through the challenging narrative themes; offering a hyperrealism of an uneasy futuristic nightmare and using pastiche to offer hybrid genres.  These types of films sometimes include sub genres like science fiction, post- Apocalyptic and horror.  In dystopian films the character types are usually a heroic male protagonist or a ‘pot-modern cowboy’ (a loner pushed into action), groups/tribes who are animal-like, human survivor group and the helper.
  • 8.  Crime definition- the literary genre that fictionalises crimes, their detection, criminals and their motives. This genre tends to be fast paced with an air of mystery.  Themes of crime films usually involve the solving of a crime, usually a mystery of murder. It will often revolve around the criminal himself, chronicling his rise and fall. Some Crime films will have a storyline that follows the criminal's victim, yet others follow the person in pursuit of the criminal.  There are many sub genres included within crime films, some examples are; post-noir, mafia, police/detective, femme fatales, heist etc.  Examples of crime films includes Silence of the Lambs, Reservoir Dogs and Pulp Fiction. Crime Genre
  • 9. Crime Postmodern Film  I’ve chosen to analyse Kill Bill Vol.1 trailer as it includes many postmodern elements.  https://www.youtube.com/watch?v=ot6C1ZKyiME  Kill Bill (2003) is about as close to a cinematic cultural appreciation as a film can get. This film has a fragmented narrative structure meaning that it has a beginning, middle and end but not necessarily in that order and that’s exactly what Tarantino does.  The characters in the trailer involve an anti-hero and antagonist which is common for a crime film.  Tarantino uses a logo used by the Shaw Brothers in 1970’s, this fits well into his Hong Kong/Japanese theme. His other main inspiration for making Kill Bill was Lady Snowblood which is a Japanese film made in 1973. Scene from Lady Snowblood compared to scene from Kill Bill
  • 10. Kill Bill Vol.1 Trailer These are the antagonists in the trailer, you can tell because they’re wearing black costumes; this is stereotypical of any film. This shot in the trailer shows hyper reality which tells the audience that this is a postmodern film. Uma Thurman plays the main character, the audience know this because throughout the trailer the camera focuses of her. In this shot she’s facing directly at the camera. This shows postmodernism because she’s breaking the 4thwall. In this trailer the main character is dressed in a brightly coloured, all in one suit. Tarantino copied this from Bruce Lee’s film. This is called bricolage, when a costume or prop is copied from a previous film.
  • 11. British Crime Film (The Italian Job, 2003) Trailer This is at the beginning of the trailer, it sets the scene and is stereotypical of Venice. It links perfectly with the title of the film; The Italian Job. This editing technique looks as the camera is from the point of view of a gun. It also suggests to the audience that this character is the antagonist. This is pastiche as it’s copying from the original Italian Job film. It also shows that this is a British crime film because of the iconic Mini and hectic car chase. There’s a shot of gold and money in the trailer which shows a theme of corruption.
  • 12. Crime Timeline The Godfather, 1990 Theme includes American Gangsters/mafia Genre: Crime and Drama Memento, 2000 Theme incudes more mystery and modern crime Genre: Mystery, Crime and Thriller The Shawshank Redemption, 1994 Theme includes imprisonment and murder Genre: Crime and Drama Gangs of New York, 2002 Theme includes corruption and revenge Genre: Crime, Drama and History As time goes on Crime films becomes a broader genre and expand to many other sub genres Kill Bill, 2003 Theme includes revenge, postmodernism and violence Genre: Action and Crime American Gangster, 2007 Theme includes gangsters, mafia and corruption Genre: Crime, Biography and Drama Sin City, 2005 Theme includes corruption and dark tones Genre: Crime and Thriller
  • 13. Crime Timeline Analysis  By looking back on the crime timeline, you can see the varied sub genres that occur over time. From the beginning it’s clear to see that in the 1990’s crime films were very much focused on gangsters and mafias. This shows how society was seen in those times. However, as it gets into the 21st century, crime films become more creative in their narrative and begin to include different sub genres. For example, in Memento (2000) it includes elements of mystery and even thriller. Most storylines of modern day crime films don’t revolve around the old crime dramas. It’s based more on overblown violence and weapons.  The characters in crime films have changed over the years. At the beginning of crime films it involved the ‘tough guys’ (i.e. gangsters), then it began to change to the private eye. So detectives or the police force. But now in modern crime films the narrative is emphasised around the good guys winning and crime solving.