A lecture on Digital Britain and Digital Natives for IMD07102 Being Digital at Edinburgh Napier University.

1. Hannah Rudman
1

2. @hannahrudman

3. @hannahrudman

4. http://getambition.com

6. http://www.livestream.com/envirodigital

7. Digital Britain, Digital Natives
Hannah Rudman: IMD07102

8. Business/economy paradigm shift:
from push…
hannah@hannahrudman.com

9. …to pull
Amazon.co.uk
- a network
business
hannah@hannahrudman.com

11. Floppy Drive

12. Old PC

13. Nokia Phone

14. Ethernet Cable

15. MS Tech Day

16. Plastic Logic

17. iPod Touch

18. Sight Restoration

19. Atomic Storage

20. Atomic Storage

21. Biointerface

22. Where are we at?
Microtrends 1-3 years Fashion, fads,
technology
devices/
platforms
Macrotrends 5-15 years Business cycles,
technologies
impacting socio/
cultural/
economic
behaviours
Megatrends 15-50 years Societal shifts,
industrial shifts
Gigatrends 50+ years New Societies

25. Where are we at?
Microtrends 1-3 years Fashion, fads,
technology
devices/
platforms
Macrotrends 5-15 years Business cycles,
technologies
impacting socio/
cultural/
economic
behaviours
Megatrends 15-50 years Societal shifts,
industrial shifts
Gigatrends 50+ years New Societies

27. Where are we at?
Microtrends 1-3 years Fashion, fads,
technology
devices/
platforms
Macrotrends 5-15 years Business cycles,
technologies
impacting socio/
cultural/
economic
behaviours
Megatrends 15-50 years Societal shifts,
industrial shifts
Gigatrends 50+ years New Societies

29. Where are we at?
Microtrends 1-3 years Fashion, fads,
technology
devices/
platforms
Macrotrends 5-15 years Business cycles,
technologies
impacting socio/
cultural/
economic
behaviours
Megatrends 15-50 years Societal shifts,
industrial shifts
Gigatrends 50+ years New Societies

32. Slide courtesy of TEAM Tourism

33. Slide courtesy of TEAM Tourism

35. >mobile sales

37. http://www.number10.gov.uk

38. Digital Britian:
Broadband
• 2mbps minimum speed service obligation
to telcos
• £530m plus...
• Next-gen committment: £Next Generation
Fund£ will part-subsidise
• Govt services analogue switch-off
• Mobile upgrade: building networks capable
of 50Mbps

39. Current
infrastructure
overview
• 99%
Scotland
has
geographical
2G
coverage
• 41%
Scotland
has
geographical
3G
coverage.
• 87%
Scotland’s
populaAon
live
in
an
area
with
90%
3G
coverage
• 450
BT
Openzone
Wifi
hotspots
in
Scotland,
that
visitors
can
access
if
their
ISP
is
a
member
of
Wireless
Broadband
Alliance
• 4G
should
increase
m-­‐bandwidth
&
eliminate
“not-­‐spots”
for
95%
populaAon
39

40. Issues
• Wifi
or
3Gmobile
coverage
needed
for
locaAon
&
digital/m-­‐services
not
seamless.
• Many
“not
spots”,
even
in
ciAes
• Broadband
-­‐
The
REACH
PROBLEM
40

41. Digital Britain:
Broadcasting
• DAB switch over 2015
• BBC/C4 must change to be public service
content partners
• Channel 3 to be opened up to
independently-financed news consortia

43. Digital Britain:
Intellectual Property
• Framework to encourage legal downloads
• OfCom charged with reducing piracy -
through criminal law, not civil law
• No 3 strikes

44. Digital Britian:
& the rest
• Tax breaks for “culturally British video
games”
• New games regulation
• Investment: £120m in a Digital Economy
Programme
• Education: Pupils to get 5hrs ICT training
per week, delivered by professionals in the
the cultural & creative sectors.

47. What data do you have
that can be explored?

50. Get Thinking!
• Does Britain being more digital make
Britain more democratic?

51. http://delicious.com/
hanrudman/
IMD07102Digi_Britain

52. Digital Natives
• http://delicious.com/hanrudman/
IMD07102Digi_native

53. Digital natives/migrants

54. Growing up at different times =
different understandings of where we’re at

55. Growing up at different times =
different understandings of where we’re at

56. Digital Natives: share
differently

57. Get Thinking:
• How did Tom and I share stuff or say stuff
to a wider group of people without digital
tools?

59. How do you share?

60. Homo-Interneticus

61. Digital Natives: present
themselves differently
• (Marshall McLuhan - The • “Facebook is all fur coat
Medium is the Message: and no Flickrs”
later this term with
Tom)

62. lifecaching

63. Digital Natives:
participate differently

67. Digital Natives: do
culture differently

69. Trailer
Text

70. Trailer
Text

71. Trailer
Text

73. New World Centre’s wallcast

75. Digital natives: get UIs
differently
• Green screen TUI
• Windows GUI
• ...becoming
• NUI

76. Get Thinking
• The benefits of being
a digital native?
• The downsides?
• What issues might
emerge in the
workplace for digital
natives?

77. Digital Natives
• http://delicious.com/hanrudman/
IMD07102Digi_native