Keeping Up with Your Mobile-Savvy Consumers
It’s abundantly clear that the mobile space is evolving at a rapid pace with no signs of slowing down. We know that consumers are addicted to their mobile devices and mobile internet usage is projected to trump desktop usage this year, so why isn’t your marketing plan focusing on your mobile consumers? Join Tomer Cohen from LinkedIn as he discusses how to keep up and capitalize your marketing efforts with the on-the-go, mobile-savvy consumer.
Attendees will learn how to:
Set and exceed mobile engagement goals
Anticipate the wants & needs of your audience
Leverage mobile marketing to delight your audience and grow your revenue
7. Mobile is an opportunity.
Leverage mobile diversity.
Mobile first. Platform first.
8. Mobile is changing the world
Television
1950
Internet
Mobile
1990
2000
Mobile is the 7th mass media revolution
9. Smartphone
Internet
PC
Television
Telephone
100%
90%
% of ownership – USA
80%
70%
60%
50%
40%
30%
20%
10%
0%
0
10
20
30
40
50
60
70
80
Number of years since inception
Source: Chart adapted using data from 2009 edition of Forbes magazine, emarketer.com and KPCB Internet Trends 2011
90
100
110
120
10. 82% of U.S. adults own a cellphone.
91% of them have their phone within arm’s reach.
Source: http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx
11. Mobile is changing the world
2012
2016
PC
Tablet
Per day…
378K
1.3M
Smart phone
= 100M
Sources: IDC March 2012, Gartner April 2013,
Every day there are 4.5x new mobile devices sold than babies born!
371K
12. On mobile, content is king
On mobile, content is king
78%
EMAIL
57%
GENERAL SEARCH
73%
WEB BROWSING
46%
LOCAL SEARCH
64%
MAPS/DIRECTIONS
44%
READ NEWS, SPORTS
60%
GAMES
37%
WATCH TV/VIDEO
Source: IDC “Always Connected” Report - https://fb-public.app.box.com/s/3iq5x6uwnqtq7ki4q8wk
Smartphones are the central social, communication, and information tool in people’s lives
13. Desktop
Phone
Television
Phone leads daily content consumption across desktop, television and tablet.
Source: http://www.brafton.com/news/global-content-consumption-dominated-by-the-web-mobile-on-top
14.
15. Mobile is an opportunity.
Leverage mobile diversity.
25. More than 51% of emails are opened on Mobile
Make it…
Simple to Read
Easy to Tap
Easy to Scroll
Before
After
26. More than 51% of emails are opened on Mobile
Make it…
Easy to Land
27. Native vs. HTML5
Organic vs. Transactional
Updates vs. Over-the-Air
AB Experimentation
OS Permissions Access
Push Notifications
Engagement
Payments
28. Constant state of reinvention
Apr 2013
Oct 2013
LinkedIn Phone
LinkedIn Tablet