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DIGITALDISRUPTION
INRETAILDesigningretailinthedigitalera
THESALESFUNNELISDEAD
Digitalisarevolutioninbuyingbehavior,notinmedia
THEBIGGESTDIGITALDISRUPTIONINRETAIL
is note-commerceassuch,butwindowshoppingandsame-daydelivery
AMAZONISALREADYINPETFOOD,
ZALANDOWILLCONSIDERIT
Amazonoutperformseveryoneonprice,digitalfootprintandcustomerservice
(Readt...
DISRUPTIVEBUSINESSMODELS
Themakermovementistoproductionwhat
bloggingwastothepublishingindustry
CURATIONOFUNIQUEPRODUCTS
Curationisthenewflashsale
DISRUPTIONINTHESERVICEINDUSTRY
byunlockingtheincrediblepotentialofconnectedpeople
RETAILERS
DISRUPTMEDIA
HiredtopeditorialteamfromHarper’sBazaar
1million+Facebookfans
328.000followersonInstagram
1,78milli...
DIGITALRETAILISALLABOUTCONVERSION
Everydigitalplayerisobsessedwith convertingreachintocontactandcontactintosales
WHATTHISMEANSFOR
ADVERTISING,BRANDING
ANDCAMPAIGNING
IT’SNOTTHEWEBSITE,IT’STHEOBJECT
90%ofallshoppingishappeningoutsidethewebsite.
(Reed’s law)
STUMBLINGISTHENEWSEARCHING
sophotographyanddesignismoreimportantthanever
(Reed’s law)
STUMBLINGISTHENEWSEARCHING
sophotographyanddesignismoreimportantthanever
SUPERMARKETMODEL
VSRETAILMODEL
Mostwebshopsfailtostepoutside
thesupermarketparadigm
BUILDCONVERSATIONINTOTHEPRODUCT

Designforexcitementandforsharing
BEHAVIORISTHENEWBRANDING
andfiltersarethenewbrandbuilding
(Reed’s law)
WHATIFTHEDEALISTHENEWNORM?
Designforuncomparability
TACTICSISTHENEWCREATIVE
GETMANIACALABOUTPERSUASIONDESIGN
Peoplecanonlyunderstandrelativevalue,notabsolute.
Anchoringispropablythemostevilforceinto...
DESIGNISSTRATEGY
Everyletter,everye-mail,everywebsiteistheonlyinterfacethroughwhich

customerstouchuponthestrategy.Strateg...
DISRUPTINGTHEINTERNETOFWITHTHINGS
VS
Link
BUSINESSMODELS
FORTHENETWORKEDWORLD
www.Paybacksweater.com BaconSprinkelsonKickstarter
“THENEXTREVOLUTIONWILLBEPSYCHOLOGICAL,
NOTTECHNOLOGICAL”
RorySutherland,TedxAmsterdam
THREEAREAS
YOUNEEDTO
MASTERTODAY
1.BEHAVIORALDESIGN
Behavioraleconomics,persuasiondesign,…
http://codingconduct.cc/Don-t-Play-Games-With-Me
http://www.slideshare.net/dings/pawned-gamification-and-its-discontents	

...
Executingthestrategyandachievingfailure
versusexperimenting,optimizinganddiscoveringthebusinessmodel
“What differentiates d...
Howdoyoudo?
tom@sueamsterdam.com
0655360771
Executingthestrategyandachievingfailure versusexperimenting,optimizinganddiscoveringthebusinessmodel “What differentiates d...
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Executingthestrategyandachievingfailure versusexperimenting,optimizinganddiscoveringthebusinessmodel “What differentiates digital Digital Thinking on Retail - keynote Interzoo Summit

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Executingthestrategyandachievingfailure
versusexperimenting,optimizinganddiscoveringthebusinessmodel
“What differentiates digital thinking CMOs
from their analog colleagues 

is aggressive experimentation”

sue.am/18VGURy
3.LEANSTART-UP

Veröffentlicht in: Einzelhandel, Business, Design
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