What Brands & Publishers Can Learn From The Future Of Content

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Tom Critchlow

My presentation from the most recent Distilled NYC meetup focused on content and publishers.

Technology Business

What Brands &
Publishers Can Learn
From The Future of
Content

@tomcritchlow
www.distilled.net

Brands Will Be
The World’s
Biggest
How To Deliver
Publishers
Documents

Content Needs
How Outreach
To Deliver
Documents

Brands: Guest Posting for Traffic

“ As more of our attention
shifts online, its only natural
that the mantle Oprah held
for a quarter of a century
shifts to a digital native
http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect/

Great is (a lot)
Better Then
How Good
To Deliver
Documents

Publishers: Longform FTW

“ 33 percent fewer posts;
40 percent greater traffic
– salon.com

http://open.salon.com/blog/kerry_lauerman/2012/02/03/hit_record

We Live in a
World of Data
How To Deliver
Documents

Publishers: Data Journalism

http://www.bbc.co.uk/news/world-15391515

Brands: Build Data Into Your Marketing

http://blog.okcupid.com/index.php/10-charts-about-sex/

Tom Critchlow
VP Operations NYC
www.distilled.net
tom.critchlow@distilled.net
@tomcritchlow

Fiercely curious. Passionate
about learning. Email me!

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What Brands & Publishers Can Learn From The Future Of Content

1. What Brands & Publishers Can Learn From The Future of Content @tomcritchlow www.distilled.net

2. Brands Will Be The World’s Biggest How To Deliver Publishers Documents

3. Publishers: Your USP Is Independence

4. v Brands: Hire a Chief Content Officer

5. Content Needs How Outreach To Deliver Documents

6. Publishers: Engage Influencers

7. Brands: Guest Posting for Traffic “ As more of our attention shifts online, its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect/

8. Great is (a lot) Better Then How Good To Deliver Documents

9. Publishers: Longform FTW “ 33 percent fewer posts; 40 percent greater traffic – salon.com http://open.salon.com/blog/kerry_lauerman/2012/02/03/hit_record

10. Brands: Cross-team Success

11. We Live in a World of Data How To Deliver Documents

12. Publishers: Data Journalism http://www.bbc.co.uk/news/world-15391515

13. Brands: Build Data Into Your Marketing http://blog.okcupid.com/index.php/10-charts-about-sex/

14. Tools! How To Deliver Documents

15. Zemanta

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18. slideshare.net/tomcritchlow/

19. Tom Critchlow VP Operations NYC www.distilled.net tom.critchlow@distilled.net @tomcritchlow Fiercely curious. Passionate about learning. Email me!

What Brands & Publishers Can Learn From The Future Of Content

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