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FIND YOUR AUDIENCE ON
SOCIAL MEDIA
Where to
g+
WHEN I STARTED,I JOINED EVERY SOCIAL NETWORK
NEW!
JOIN NOW!
SIGN UP!
NEW!
JOIN NOW!
SIGN UP!
g+
BUT NOBODY LISTENEDTO WHAT I HAD TO SAY
IS ANYONE OUT THERE?
TESTING 1, 2, 3…
ANYBODY?
NOW I’M A
SOCIAL SELLING
EXPERT
FIND YOUR AUDIENCE
First rule
ASK YOUR
CUSTOMERS
WHICH
PLATFORMS
ARE THEY ON?
KNOW YOUR SOCIAL MEDIA
Second Rule
1.39 billion active users
SOURCE: HTTPS://ZEPHORIA.COM/SOCIAL-MEDIA/TOP-15-VALUABLE-FACEBOOK-STATISTICS/
29.7% of users are 25 to 34 years old
SOURCE: HTTPS://ZEPHORIA.COM/SOCIAL-MEDIA/TOP-15-VALUABLE-FACEBOOK-STATISTICS/
1 in 5 page views in
the US occurs
on Facebook
SOURCE: HTTPS://ZEPHORIA.COM/SOCIAL-MEDIA/TOP-15-VALUABLE-FACEBOOK-STATISTICS/
Over 271 million active users
SOURCE: HTTP://WWW.DIGITALINFORMATIONWORLD.COM/2015/01/TWITTER-
MARKETING-STATS-AND-FACTS-YOU-SHOULD-KNOW.HTML
Retailers and restaurants are the most
engaging industries on Twitter
SOURCE: HTTP://WWW.DIGITALINFORMATIONWORLD.COM/2015/01/TWITTER-
MARKETING-STATS-AND-FACTS-YOU-SHOULD-KNOW.HTML
Apparel businesses are the least
engaging industries
SOURCE: HTTP://WWW.DIGITALINFORMATIONWORLD.COM/2015/01/TWITTER-
MARKETING-STATS-AND-FACTS-YOU-SHOULD-KNOW.HTML
SOURCE: HTTP://WWW.JEFFBULLAS.COM/2014/12/02/25-LINKEDIN-FACTS-AND-
STATISTICS-YOU-NEED-TO-SHARE/
1 out of 3 professionals are on LinkedIn
SOURCE: HTTP://WWW.JEFFBULLAS.COM/2014/12/02/25-LINKEDIN-FACTS-AND-
STATISTICS-YOU-NEED-TO-SHARE/
13% of LinkedIn users don’t have a
Facebook account
SOURCE: HTTP://WWW.JEFFBULLAS.COM/2014/12/02/25-LINKEDIN-FACTS-AND-
STATISTICS-YOU-NEED-TO-SHARE/
41% of millionaires use LinkedIn
DO YOUR RESEARCH
There are countless other platforms, with new ones always
coming out. Find out where your audience is before jumping in.
FOCUS ON YOUR TOP 3
Third rule
WHERE YOUR AUDIENCE CONGREGATES
3
CONCENTRATE ON
PLATFORMS
Listen
TO THE CONVERSATIONS
UNDERSTAND
THE PLATFORM’S LANGUAGE
#HOTTOPIC
@COMPANY
LONG STORIESOR SHORT?
Then
JOIN THE CONVERSATION
UNDERSTANDING THE
PLATFORMS AND CHOOSING
YOUR TOP 3 IS MANAGEABLE
AND WILL KEEP YOU FOCUSED
“
”
TOM ABBOTT
FOUNDER OF SOCO SALES TRAINING
Finding your audience on
Social Media,
GET FREE BOOKLET
POSITION YOURSELF AS AN EXPERT
USING SOCIAL MEDIA
CONTACT US
@socoselling
socosalestraining
prosper@socoselling.com
www.socoselling.com
+65 6644-5294

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How To Find Your Target Audience On Social Media by Tom Abbott, Soco Selling