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WHERE ARE YOU GOING? 
WHERE HAVE YOU BEEN? 
The Journey and the Future of Oncology Massage 
Lauren Muser Cates, CMT 
Presi...
Oncology massage is still in its infancy, but an understanding of the 
need for and value of this work is growing. 
The ne...
Long ago, in a galaxy far, far away… 
A roadmap…and a new era 
of specialty practice were born…
Growing Knowledge, Growing Resources 
2009 
2004 2010 
2001
Tracy Walton 
MacDonald 
Isabel Adkins 
Cheryl 
Chapman 
Martha 
Menard 
Wendy Miner 
Jamie 
Elswick 
Gayle 
…countless ot...
ONCOLOGY MASSAGE 
IS A LIVING THING.
WORK TO DO 
Australia 
• 30,000 (known) practicing MTs 
• OMT has trained 800 nationwide 
• 160+ registered with OMT 
• 77...
S4OM VISION 
anyone (anywhere) affected by cancer (even remotely) 
knows about oncology massage and has a resource to 
ref...
CURRENT S4OM LEADERSHIP 
Martha Menard, 
PhD, LMT 
Vice President 
• massage therapist 
• researcher, author, 
educator 
•...
CURRENT S4OM LEADERSHIP 
Dale Healey, DC, PhD 
• chiropractor 
• massage school 
administrator, educator 
• COMTA Commissi...
S4OM COMMITTEES 
• Education 
• Outreach 
• Social Media 
• Website 
• Governance 
• Finance 
• Development & Fundraising ...
2013 & 2014 
website grows with resources & private community areas 
Preferred Provider numbers approaching 400 with clear...
MANAGING PROGRESS
AN ARMY OF LOVE
FOUNDATIONS 
Professionalism 
Generosity 
Community 
standards of practice 
strive for excellence 
blaze the trail 
humili...
HOSPITAL BASED MASSAGE THERAPY
US HOSPITALS 
4,000-5,000 hospitals across the US 
100+ reported to S4OM as having hospital-based massage therapy 
some fu...
A HERCULEAN TASK
LIMITED OPTIONS 
MTs make a commitment to get 
proper training, and then…. 
1. volunteer 
2. very part-time 
3. never conn...
lots of 
volunteers 
• paid, 
integrated 
therapists/ 
teams 
Where’s the tipping point? 
No Man’s Land 
Balance 
= 
caree...
BEEN THERE, DONE THAT.
Sectio 
n 2706 
EHB’s 
Comm 
unity 
Health 
Teams 
Major 
shifts in 
massa 
ge 
therap 
y 
educat 
Palliatiion 
ve 
Care 
...
Janet Kahn, PhD, LMT 
Presidential appointee 
(lifetime) 
Member, Advisory Group on 
Prevention, Health Promotion, 
and In...
EDUCATION STANDARDS WORK GROUP 
Evidence & Competency 
Create and promote educational 
standards for oncology massage that...
NATIONAL COALITION
OTHER IMPORTANT PARTNERS 
The power of 5 disciplines as one: 
• naturopathic medicine 
• home-birth/entry level midwives 
...
CAM grafting - Add 
“complementary and alternative” 
tools to a disease-focused system 
A SLOW SHIFT 
MAINSTREAM!! 
Transf...
ONCOLOGY MASSAGE: 
THE BEST KEPT SECRET 
nurses doctors clients 
massage 
schools 
cancer 
orgs 
hospitals 
Everyone you k...
NEXT STEPS 
Educate 
See the field 
Capitalize on (and push) shifts 
Collaborate 
Spread the word
ONLY FROM THE HEART CAN YOU TOUCH THE SKY. 
-RUMI
The Journey and the Future of Oncology Massage
The Journey and the Future of Oncology Massage
The Journey and the Future of Oncology Massage
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The Journey and the Future of Oncology Massage

Where are you going? Where have you been?
The Journey and the Future of Oncology Massage

Lauren Muser Cates, CMT
President, Society for Oncology Massage

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The Journey and the Future of Oncology Massage

  1. 1. WHERE ARE YOU GOING? WHERE HAVE YOU BEEN? The Journey and the Future of Oncology Massage Lauren Muser Cates, CMT President, Society for Oncology Massage
  2. 2. Oncology massage is still in its infancy, but an understanding of the need for and value of this work is growing. The need for an international network of experienced massage therapists who can work safely and effectively with people affected by cancer is clear. A living education standard is the cornerstone of meeting that need.
  3. 3. Long ago, in a galaxy far, far away… A roadmap…and a new era of specialty practice were born…
  4. 4. Growing Knowledge, Growing Resources 2009 2004 2010 2001
  5. 5. Tracy Walton MacDonald Isabel Adkins Cheryl Chapman Martha Menard Wendy Miner Jamie Elswick Gayle …countless others known and unknown. Eleanor Oyston
  6. 6. ONCOLOGY MASSAGE IS A LIVING THING.
  7. 7. WORK TO DO Australia • 30,000 (known) practicing MTs • OMT has trained 800 nationwide • 160+ registered with OMT • 775,000 Australians living with cancer United States • 280,000 (known) practicing MTs • 8,000 have *some* oncology training • 350 registered with S4OM • 13.7 million Americans living with cancer It’s time for a bigger umbrella!
  8. 8. S4OM VISION anyone (anywhere) affected by cancer (even remotely) knows about oncology massage and has a resource to refer to and/or knows where to find oncology massage locally people who want oncology massage have access to it oncology massage therapists feel supported, respected, challenged, educated, prepared other allied health professionals look to the S4OM community as a resource and authority
  9. 9. CURRENT S4OM LEADERSHIP Martha Menard, PhD, LMT Vice President • massage therapist • researcher, author, educator • Georgetown University Adjunct Faculty VANCOUVER/ SOUTH CAROLINA Stacy Barden, LMT Treasurer • massage therapist • private practice • KinesioTape & MLD/CDT • Nat’l Lymphedema Network • Peregrine Institute graduate ILLINOIS Lauren Cates, CMT President • massage therapist • private & hospital practice • educator • Hospice practice VIRGINIA Executive Committee Julie Streeter, LMT Secretary • registered nurse • massage therapist • educator • NWHSU adjunct professor • Summit Committee chair MINNESOTA
  10. 10. CURRENT S4OM LEADERSHIP Dale Healey, DC, PhD • chiropractor • massage school administrator, educator • COMTA Commissioner • Best Practices Cmte; Massage Therapy Foundation MINNESOTA Wendy Miner, LMT • massage therapist • Hospital-based practice • Research participation • Yoga Student (lifelong) NEW YORK Patti Corscaden, LMT • massage therapist • private practice • MLD practitioner • CranioSacral practitioner • hospice practice MAINE MK Brennan, MS,RN, LMBT • Reg. Nurse (Masters) • massage therapist • Past AMTA Nat’s Pres • Past ED Amer Polarity Therapy Assn • Clinical Work Group Hospital-based MT WG • (ACCAHC) NORTH CAROLINA
  11. 11. S4OM COMMITTEES • Education • Outreach • Social Media • Website • Governance • Finance • Development & Fundraising • Summit
  12. 12. 2013 & 2014 website grows with resources & private community areas Preferred Provider numbers approaching 400 with clear regional strongholds committees grow LinkedIn & Facebook groups with thousands of fans and followers worldwide 3rd Healing Summit over 200 attendees from 5 countries National Visioning Conference (Hooray!) 2010 new website membership 200+ REPs & committees cumbersome membership process discussed 2008 board continues to grow and change continue to recognize MTs who come through alternate training routes non-profit charter membership opens 2nd Healing Summit 180 attendees from 3 countries; more than half are new to S4OM 9 founding directors (MTs) limited website training + write-ups “write us a letter”
  13. 13. MANAGING PROGRESS
  14. 14. AN ARMY OF LOVE
  15. 15. FOUNDATIONS Professionalism Generosity Community standards of practice strive for excellence blaze the trail humility curiosity inclusiveness creativity people before profession global network invested practitioners easing the journey through cancer
  16. 16. HOSPITAL BASED MASSAGE THERAPY
  17. 17. US HOSPITALS 4,000-5,000 hospitals across the US 100+ reported to S4OM as having hospital-based massage therapy some funded many volunteer many contractors few paid staff likely hundreds more unknown …most are tenuous …limited awareness of each other/no collaboration
  18. 18. A HERCULEAN TASK
  19. 19. LIMITED OPTIONS MTs make a commitment to get proper training, and then…. 1. volunteer 2. very part-time 3. never connect with oncology community 4. approach a hospital 5. take more training 6. rinse, lather, repeat
  20. 20. lots of volunteers • paid, integrated therapists/ teams Where’s the tipping point? No Man’s Land Balance = careers and reach Continued Undercover/Elite Status
  21. 21. BEEN THERE, DONE THAT.
  22. 22. Sectio n 2706 EHB’s Comm unity Health Teams Major shifts in massa ge therap y educat Palliatiion ve Care move ment Increa sing end of life care interest /growi ng “Baby Boome Massa ge Therap y’s identit y crisis r” demo graphi c Opportunities & Challenges
  23. 23. Janet Kahn, PhD, LMT Presidential appointee (lifetime) Member, Advisory Group on Prevention, Health Promotion, and Integrative and Public Health Senior Policy Advisor, Integrative Healthcare Policy Consortium
  24. 24. EDUCATION STANDARDS WORK GROUP Evidence & Competency Create and promote educational standards for oncology massage that are based on evidence and competency. Lifelong Learning Promote lifelong learning in oncology massage based on ever-expanding knowledge and experience. Career Paths Raise awareness of oncology massage as a specialty application and of related standards of excellent practice to a level that creates employment opportunities for competent practitioners.
  25. 25. NATIONAL COALITION
  26. 26. OTHER IMPORTANT PARTNERS The power of 5 disciplines as one: • naturopathic medicine • home-birth/entry level midwives • chiropractic • acupuncture and Oriental Medicine • massage therapy “Competencies for Optimal Practice in Integrated Environments” Analyzing the landscape to maximize effort • improve the lives of people affected by cancer • evidence-based practice • naturopathic doctors, acupuncturists, MDs, massage therapists, nurses, researchers • education focus in line with S4OM
  27. 27. CAM grafting - Add “complementary and alternative” tools to a disease-focused system A SLOW SHIFT MAINSTREAM!! Transformative - creating a system with a health and wellness focus
  28. 28. ONCOLOGY MASSAGE: THE BEST KEPT SECRET nurses doctors clients massage schools cancer orgs hospitals Everyone you know, everywhere you go
  29. 29. NEXT STEPS Educate See the field Capitalize on (and push) shifts Collaborate Spread the word
  30. 30. ONLY FROM THE HEART CAN YOU TOUCH THE SKY. -RUMI

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