2. Definition of Terms
• Tourism
“the activities of persons travelling to and
staying in places outside their usual
environment for not more than one
consecutive year, for leisure, business and
other purposes” (UNWTO, 1998)
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3. Definition of Terms
• Technology
– is the totality of
Tools, Processes, Systems driven to make
jobs more efficient, work more effective
and human lives more convenient.
• Tools
– application of scientific theories
manifested in materials and physical
objects.
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4. Definition of Terms
• Processes – sequence of interdependent
linked procedures that consumes
resources at each stage that produce a
simple result
• Systems – a collection of processes that
produce a complex result
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5. Information Technology
• The collection of tools that make it easier
to use, create, manage and exchange
information.
• The Internet is the latest of a long series
of information technologies, which
includes printing, mail, radio, television
and the telephone.
• Columbia University Graduate School of Business
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7. Role of Technology in Tourism
• Technology as Provider
• Technology as creator or enhancer of the tourism
experience
• Technology as Facilitator
• Pre Activity Facilitator
• Activity Facilitator
• Post Activity facilitator
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8. Role of Technology in Tourism
• Technology assisting the Industry
• Support Services concerned with Tourism
• Technology as the Attraction
• Technology as the focal point of the Tourism
business
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9. Technology and Experience
• Technology enables the tourist to be in control
of the activities they experience
– Pre Experience Facilitation
• Itinerary building through virtual media and
pre travel preparations
• Setting the mood for the experience
through teasers and media on the
destinations and activities
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10. Technology and Experience
– Activity Facilitation
• Use of technology allows the tourist to be involved
in the activity
– Post Activity Nostalgia
• Technology allows post activity “hang over”, by
enabling capture of the experience through media
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11. Improvement of Services
• Technology allows support services to be
performed at heightened levels of
efficiency and expertise.
• By providing systems and
processes, technology allows the industry
servicemen to provide better service to
their guests.
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12. Improvement of Services
• Monitoring of the activities allows proper
study and analysis of the destination, as
technology provides vital information
about what is happening in the inside
• Information dissemination technology
allows the destination to reach more
possible tourists, surpassing the
boundaries such as demographics and
geographic
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14. Competitive Advantage
• Competitive Advantage
– Characteristics of an organization that makes
it stand out from the rest of the industry
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15. Competitive Advantage
• COST LEADERSHIP / COST ADVANTAGE
– Being able to deliver the same benefits with
other organizations but with a lower cost
• DIFFERENTIATION ADVANTAGE
– Being able to deliver benefits that exceed the
norms of the industry
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17. Competitive Advantage
• Competitive Advantage is created by using
resources and capabilities to achieve either cost
advantage or differentiation from other products
in the industry.
• It is a choice for a firm to either be a COST
LEADER or a DIFFERENTIATED PRODUCT /
PROVIDER.
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18. Competitive Advantage
• This decision oftentimes is built on available
information to the company is very important in
its competitive strategy
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19. Relation of Info Sys and Comp Adv
• Information Systems provide management
with data that is very important in decision
making. – Strategy Making
• Information systems provide a view of the
operations to management, that would
allow them to react to situations. –
Situational Management
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