This document discusses the importance of online reviews and user-generated content for business reputation management. It notes that 59% of customers find online reviews more valuable than expert reviews, and that 77% of online shoppers depend on consumer reviews and ratings when making purchase decisions. The document advocates that businesses ask customers to leave reviews since that can increase sales by 20%, and stresses the importance of addressing any negative reviews promptly to prevent potential damage to a brand's reputation.
35. Get Alerts in
your Mailbox
Monday, February 16, 2009
36. Your
Business is
Naked
Monday, February 16, 2009
37. That can be
a good
thing!
Monday, February 16, 2009
Editor's Notes
Who is your chief customer experience officer, often called the CXO
Can be helpful
Can be helpful
Can be helpful
Bizrate
(Jupiter Research)
(eVOC Insights)
and they’ll share them with the world.
Can be harmful
Can be good.
Reviews may be impacting a Web site Quality Scores with Google according to a few posts by bloggers.
Put your business on the map
brand name credibility given to an average traveller . . .
Is there anything we could have done better vs. Was everything ok?
Who is your Quality Assurance manager? CARDs from Orillia
