2. HELLO!Welcome to the University of Nevada and the
Reynolds School
Leadership & Strategic
Social Media
Prof. Todd Felts & Dr. Kathy Geller
3. Your Teams & Global Ambassadors:
KATIE
NICOLE
Team ELKO
Nevada
Museum of Art
RYAN
Team FALLON
Volunteers of
America
ANNIE
Team TONOPAH
The Children’s
Cabinet
BROOKE
Team YERINGTON
Big Brother/Big
Sister
5. The Leadership Challenge
Some people make things
happen,
Some people watch things
happen,
While others wonder
“what just happened?”
Gaelic Proverb
6. Leadership
Session 1: Leadership is the process of influencing
others toward common goals.
Session 2: Leadership requires you to ask questions
and listen with an open mind and open heart to the
answers.
Session 3: A story is something that comes from
outside, but the meaning is something that emerges
from within. The leader as storyteller.
Session 4: Leadership is about you and what you do!
9. witter
# or @
# = category pointing to issue
@ = address pointing to person
10. Today
• Clarify the definition of using social
media strategically.
• Recognize opportunities for using
video and determine your role in
influencing others and the outcome
• Experience the value of Twitter in
successfully engaging an audience.
11. Audience:
• Is a small group of people that you
need to help improve the
organization.
• The audience is usually just few
people. It is made up of a small
group of people who have
something in common and talk
about the same things.
12. Your Message:
• A message is a short phrase that you
want people to remember.
• A message asks the audience to take
action – volunteer, give money, or
simply show up.
• It is repeated several times and it a way
that creates emotion and excitement
with your audience.
13. The Big Questions?
1. What can we do to
move others up the
pyramid?
1. How can we move
ourselves up the
pyramid?
Leaders
live here!
18. There are many ways to tell stories
online and accomplish a goal.
• Ask a question on Twitter.
• Follow people @. Follow things #.
• Share bit by bit. Bit.ly
• Comment on others.
• Join a conversation. Interact with @
and #.
• Change your words. Make it about
the solution and not the problem.
19. Find your group and Global
Ambassador.
KATIE
NICOLE
Team ELKO
Nevada
Museum of Art
RYAN
Team FALLON
Volunteers of
America
ANNIE
Team TONOPAH
The Children’s
Cabinet
BROOKE
Team YERINGTON
Big Brother/Big
Sister
20. Just for fun.
WHO WILL BE FIRST?
FIND THE CURRENT WEATHER IN THE
ASSIGNED CITY: You are asking @someone or following
#something. NO MORE THAN 3 tweets though. You can do it, if you
plan.
1. Elko: Lima, Peru
2. Yerington: Port Elizabeth, South
Africa
3. Fallon: Bangkok, Thailand
4. Tonopah: Prague, Czech Republic
21. 1. Find your group and Global Ambassador.
– Elko: Museum of Art - @nevadaart
• The goal is to get people who have been to the original Shangra La in
Hawaii to tweet specifics about the campus. You need to begin by
researching the issue. You will use your group leader’s Twitter
account.
– Yerington: Big Brother Big Sister @BBBSNN
• The goal is to get someone who had either a big brother or big sister
to tweet his or her experience. You need to begin by researching the
issue. You will use your group leader’s Twitter account.
– Fallon: Volunteers of America @VOASAC
• The goal is to remind people that Voasac also includes Northern
Nevada while increasing the number of followers in Reno on the
VOASAC Twitter page. You need to begin by researching the issue.
You will use your group leader’s Twitter account.
– Tonopah: Children’s Cabinet @TheChildrensCab
• The goal is to get 35 new followers. You need to begin by researching
the issue. You will use your group leader’s Twitter account.
23. Leadership is . . .
• The process of influencing people with ideas
• Shared, there is no limit to the number of
leaders in a group
• An act that fosters initiative, creativity, and
responsibility
• Evidenced in relationship with others
• Situational, it requires different approaches
at different times
• Authentic, it requires knowing oneself and
honoring others.
24. Leadership
Session 1: Leadership is the process of influencing
others toward common goals.
Session 2: Leadership requires you to ask questions
and listen with an open mind and open heart to the
answers.
Session 3: A story is something that comes from
outside, but the meaning is something that emerges
from within. The leader as storyteller.
Session 4: Leadership is about you and what you do!
25. Leadership Defined
An individual is a leader in any social situation
in which his or her ideas and actions influence
the thought and behavior of others.
27. Goals for Today
• Recognize opportunities for leadership and
determine your role in influencing others
and the outcome
• Experience the value of collaboration in
successfully accomplishing a complex
project
28. Team Machine
• To recognize the value of a planned
outcome.
• To work effectively through confusion and
chaos.
• To draw on the strengths of the immediate
team.
• To stay in touch with other groups who are
doing similar but seemingly unrelated tasks.
• To ask for what you need.
• To share information for the greater good.
29. Team Machine
• An activity to experience leadership in
small groups within a larger organization
• Goals of the activity: To have fun and learn!
– Slowest running machine
– Fastest reset time
• Five sub-groups – 50 minutes (design & build)
Two consecutive successful test runs to be certified
(by Kathy)
• Five components come together to become the
“team machine” – 15 minutes (design & build)
• TEAM MACHINE!
30. Working at a distance
• Information will come to you during the
activity; you may want to send information to
other teams as well.
• Training is under design and will be rolled out
when it becomes available.
• Your goal during the first part of the activity is
to design and build your component. That said,
you can “visit” other teams during this part of
the activity to learn about their function and to
determine your relationship.
31. The Leadership Challenge
Some people make things happen,
Some people watch things happen,
While others wonder
“what just happened?”
Gaelic Proverb
32. Team Machine
• What did your team do that supported
its success?
• What were the team’s challenges?
• Who assumed roles of influence in your
group?
• What did you learn about leading and
groups?
33. Leadership in Groups
• Groups have the unique ability to recognize, define and solve
shared problems by working together.
• Action is taken through the participation of all members each
contributing according to his or her strengths and personal
style.
• Outcomes are met through a combination of individual efforts
and team efforts.
• Leading is shared, with different people stepping up to
respond to various needs.
• Each group member has both the freedom to contribute and
the responsibility for success.
• Those in a position of formal leadership recognize that their
primary role is that of facilitating group process.
Leadership and Dynamic Group Action, 1962
34. Leadership is performance art
• It requires practice and discipline
• We learn from each “performance” and take actions
to improve it the next time
• In the moment we may need to IMPROVISE to make it
work
• We are both actor and director:
– Actors:
What is my objective?
What is the motivation for this character?
How can I authentically connect with the audience?
What will inspire them?
– Directors:
How do I orchestrate the environment?
How do I foster engagement?
How do I support others ing stepping-up?
38. Leadership is . . .
• The process of influencing people with
ideas
• Shared; there is no limit to the number of
leaders in a group
• The act of leadership fosters initiative,
creativity, and responsibility
• Evidenced in relationship with others
• Situational, it requires different
approaches at different times
• Enhanced by seeking outside
information
39. Today
• Recognize effective listening requires
us to listen with a suspension of
judgment
• Learn to use questions to allow for
new understanding
• Experience the value of the big
question
42. Our “mindset” frames
how we see the world
• Programs what we see and
experience
• Determines how we observe,
understand, accept others and
ourselves
• Becomes the basis for “what we
know” and “how we react”
43.
44. The range of what
we think and do
is limited by
what we fail to notice.
And because we fail to notice
that we fail to notice, there is little we can do
to change;
until we notice
how failing to notice
shapes our thoughts and deeds.
R. Laing
45. Questions
• Authentic inquiry
• Open-ended questions
What – How – When - Where
• The challenge of “why” questions
• When are closed questions important
46. Listening with Empathy
• Empathic listening seeks to understand
another person’s frame of reference.
You see the world as they see it, you
understand their “ladder” and how
they feel.
• It requires you to suspend your
judgment
• In empathic listening you listen with
your ears; you listen with your eyes,
and your listen with your heart. . .
47. How do we listen?
• Listen with the intent to understand
the other person, not as we want
them to be, but as they are.
• “We have two ears and one mouth,
so that we can listen twice as much
as we speak.”
Epictetus, (Stoics) 55 – 135 A.D.
48. Table Groups
• If you were going to interview another
member of AYLP, what questions would allow
you to truly learn about the life of this other
person?
• Each group creates five questions that in
conversation will allow you to better know
one of your new friends or acquaintances.
• Find a partner from another table group and
have a conversation based on the five
questions you each bring with you.
49. Paired Conversation Debrief
• What did you learn from this process
of “asking questions”
• What was easy?
• What was a challenge?
50. Can we change the world through better conversation?
We don't have many opportunities today to develop
relationships with people of different backgrounds who
may hold different viewpoints. When we have those
opportunities, we are able to see beyond our differences to
discover what we have more deeply in common.
By having conversations around life's "Big Questions," we
may be able to create understanding among people in our
communities, and around the world.
"Big Questions" are concerned with the topics that should
matter to all of us, regardless of our religious traditions,
cultural heritage, ethnicity, gender, and beliefs. Through
these conversations, we can understand each other,
understand ourselves, and make the world a better place.
53. Ask big questions
• Big Questions rely on wisdom and experience. They lead to
conversations. Big Questions are questions that matter to
everyone and that everyone can answer. Big questions ask
about
– The meaning of life
– The value of relationships
– Our pupose in the world
– The community that surrounds us
Their exploration leads to conversations that may transform the
way we experience the world.
54. Here are some “big questions”
• What does the world need from you?
• What will be your legacy?
• What have you learned so far?
• What do you need to learn?
• For whom are we responsible?
• How does technology change us?
• What do we assume?
• What do we choose to ignore
• When are you satisfied?
• What does winning mean to you?
• When do you take stand?
55. Questions for the Journalism
students
• Questions for the Journalism students
56. What “big” questions will you want
to ask people in your Organizations
• Purpose
• History
• Relationships
• Community
62. Story-Telling
• The basis of communication before it was written
• Everyone likes to listen to stories
• They are visual, auditory and action based
• Stories are contagious
• They provide information that is easier to remember
• They inspire!
• Stories give people the freedom to come
to their own conclusions
63. Telling a story . . .
• What is the goal for telling this story?
• Section 1: Context – the real world
– When and where?
– Who is the Subject?
– What does the main subject want?
– What is the obstacle?
• Section 2: Action – the challenge
– What happens to the subject (hero)?
– What setbacks are experienced?
– What conclusions can the subject draw?
• Section 3: Result – the new world
– What is the outcome for the subject?
– What was the “lesson learned” (moral of the story)?
– What is the “take-away” for the listener? (link back!)
64. The Story
One day a farmer's donkey fell down into a well that the
farmer had accidentally left uncovered. The animal cried piteously
for hours as the farmer tried to figure out what to do. Finally, he
decided the animal was old, and the well needed to be covered up
anyway, so it just wasn't worth it to retrieve the donkey.
He invited all his neighbors to come over and help him. They
all grabbed a shovel and began to shovel dirt into the well. At
first, the donkey realized what was happening and cried horribly.
Then, to everyone's amazement he quieted down.
A few shovel loads later, the farmer finally looked down the
well. He was astonished at what he saw. With each shovel of dirt
that hit his back, the donkey was doing something amazing. He
would shake it off and take a step up. As the farmer's neighbors
continued to shovel dirt on top of the animal, he would shake it
off and take a step up.
Pretty soon, everyone was amazed as the donkey stepped up
over the edge of the well and happily trotted off!
65. The Lesson . . .
There are moments in Life where each of
us may fall down a well. And there may
be many people ready to shovel dirt - all
kinds of dirt.
The trick to getting out of the well is to
shake it off and take a step up.
Each of our troubles is a stepping stone.
We can get out of the deepest wells just
by not stopping, never giving up!
Shake it off and take a step up.
66. How the story really ended. . .
Now, most people think that's the end,
but it isn't.
The donkey later came back and bit the
farmer who had tried to bury him. The
gash from the bite got infected, and the
farmer eventually died from septic shock.
When you do something wrong and try to
cover your ass, it always comes back to
bite you!
67. Telling a story . . .
• What is the goal for telling this story?
• Section 1: Context – the real world
– When and where?
– Who is the Subject?
– What does the main subject want?
– What is the obstacle?
• Section 2: Action – the challenge
– What happens to the subject (hero)?
– What setbacks are experienced?
– What conclusions can the subject draw?
• Section 3: Result – the new world
– What is the outcome for the subject?
– What was the “lesson learned” (moral of the story)?
– What is the “take-away” for the listener? (link back!)
68. The art of storytelling
Engage your audience.
Start your storytelling by interacting with your
audience or doing something to grab their
attention.
Ask them a question, even if it's just rhetorical,
that relates to the conclusion, twist, or context for
the story you're going to tell.
Alternatively you can make a grabbing statement
that catches their attention (setting your hook,
the equivalent of a click-bait headline). This forces
their attention to focus on the idea of your story
and makes them want to hear more.
69. The art of storytelling
Build the scene.
You want to tell your audience the story in a
way that makes them feel like they're there.
Start by setting context.
Continue to create the scene by using details
which help them picture the action and feel
the things you felt.
You'll also want to carefully tailor your
language: use words which create very strong,
very specific emotions.
70. The art of storytelling
Focus on what's important.
When telling the story, it is important to include
details, to create that sense of immersion.
It's very important to focus on what's important.
Cut the details that aren't important for the story,
leave the ones that make the story.
As time allows, keep the details that go the
furthest to set the scene, but adjust as necessary
to meet the reactions of your audience. If they
start to seem bored, speed it up and pare down
to the necessities.
71. The art of storytelling
Make it feel conclusive.
It's awkward when an audience isn't sure if you're
done or not so make the conclusion known.
– Ask a question and give an answer. "How crazy is
that? I know I'm sure not going to try that again.”
– State the moral. "This, ladies and gentlemen, is an
excellent example of why you should never take
your cat to work.”
– Use tone and voice carefully. Try generally building
in volume and speed until the climax of the story,
at which point you should slow back down and
lower your voice to show that you're done.
72. Telling a story . . .
In your community groups create a story about
your agency’s mission and impact.
– Engage your audience
– Build the scene
– Focus on what is important
– Make it conclusive
Each group is being provided a set of cards that
you can use (to create a pictorial representation
of your story).
Be prepared to present your story to your
colleagues . . .
73. DAY 3:
Welcome to the University of Nevada and the
Reynolds School
A Plan in
Pictures.
Prof. Todd Felts & Dr. Kathy Geller
74. Your Teams & Global Ambassadors:
KATIE
NICOLE
Team ELKO
Nevada
Museum of Art
RYAN
Team FALLON
Volunteers of
America
ANNIE
Team TONOPAH
The Children’s
Cabinet
BROOKE
Team YERINGTON
Big Brother/Big
Sister
A B
75. Step 1: Research
• What do we know about your
organization?
• Who does it serve?
• Who is its target audience(s)? Be
precise.
– What do we want to tell them?
– What do we want them to do?
– Educate them? Change their behavior?
76. Step 2: Plan
• Goal: To become ___________. (Big picture)
• Objective. To tell a story about a person who
benefited from (name of organization) and is
shared on social media beginning June 30 until
___________.
• Strategy: To get 200 people to share (name of
person or several people) on Facebook and
Twitter while ___________ (what else you want
them to do).
• Tactic: Produce a 30 second to 1 minute video
and upload it to YouTube.
77. EWS – Extreme Wide Shot (Usually used as establishing
shot).
VWS – Very Wide Shot (The subject if visible (barely) but
we still know where he is.
WS – Wide Shot (The subject takes up the full frame,
or at least some of it).
MS – Mid Shot (Subject is clear but we have an idea of
the whole subject).
CU – Close Up. A certain feature takes up the whole
frame.
ECU – Extreme Close up – Shows extreme detail.
CI - Cut In -- Shows some (other) part of the subject in
detail.
POV – Shows a view from the subjects perspective.
Ending Shot – (May include credits.)
78. EWS – Extreme Wide Shot (Usually used as establishing
shot).
VWS – Very Wide Shot (The subject if visible (barely) but
we still know where he is.
WS – Wide Shot (The subject takes up the full frame,
or at least some of it).
MS – Mid Shot (Subject is clear but we have an idea of
the whole subject).
CU – Close Up. A certain feature takes up the whole
frame.
ECU – Extreme Close up – Shows extreme detail.
CI - Cut In -- Shows some (other) part of the subject in
detail.
POV – Shows a view from the subjects perspective.
Ending Shot – (May include credits.)
79. SHOTS
EWS – Extreme Wide Shot (Usually
used as establishing shot).
VWS – Very Wide Shot (The subject if
visible (barely) but we still know where he
is.
80. SHOTS
WS – Wide Shot (The subject takes up the
full frame, or at least some of it).
MS – Mid Shot (Subject is clear but we
have an idea of the whole subject).
81. SHOTS
CU – Close Up. A certain feature
takes up the whole frame.
ECU – Extreme Close up –
Shows extreme detail.
82. CI - Cut In -- Shows some (other)
part of the subject in detail.
CA – Cutaway – A shot of
something other than the subject.
83. POV – Shows a view from the
subjects perspective.
Ending Shot – (May include
credits.)
86. witter
# or @
# = category pointing to issue
@ = address pointing to person
87. Today
• Clarify the definition of using social
media strategically.
• Recognize opportunities for using
video and determine your role in
influencing others and the outcome
• Experience the value of Twitter in
successfully engaging an audience.
88. Audience:
• Is a small group of people that you
need to help improve the
organization.
• The audience is usually just few
people. It is made up of a small
group of people who have
something in common and talk
about the same things.
89. Your Message:
• A message is a short phrase that you
want people to remember.
• A message asks the audience to take
action – volunteer, give money, or
simply show up.
• It is repeated several times and it a way
that creates emotion and excitement
with your audience.
90. The Big Questions?
1. What can we do to
move others up the
pyramid?
1. How can we move
ourselves up the
pyramid?
Leaders
live here!
95. There are many ways to tell stories
online and accomplish a goal.
• Ask a question on Twitter.
• Follow people @. Follow things #.
• Share bit by bit. Bit.ly
• Comment on others.
• Join a conversation. Interact with @
and #.
• Change your words. Make it about
the solution and not the problem.
96. Find your group and Global
Ambassador.
KATIE
NICOLE
Team ELKO
Nevada
Museum of Art
RYAN
Team FALLON
Volunteers of
America
ANNIE
Team TONOPAH
The Children’s
Cabinet
BROOKE
Team YERINGTON
Big Brother/Big
Sister
97. Just for fun.
WHO WILL BE FIRST?
FIND THE CURRENT WEATHER IN THE
ASSIGNED CITY: You are asking @someone or following
#something. NO MORE THAN 3 tweets though. You can do it, if you
plan.
1. Elko: Lima, Peru
2. Yerington: Port Elizabeth, South
Africa
3. Fallon: Bangkok, Thailand
4. Tonopah: Prague, Czech Republic
98. 1. Find your group and Global Ambassador.
– Elko: Museum of Art - @nevadaart
• The goal is to get people who have been to the original Shangra La in
Hawaii to tweet specifics about the campus. You need to begin by
researching the issue. You will use your group leader’s Twitter
account.
– Yerington: Big Brother Big Sister @BBBSNN
• The goal is to get someone who had either a big brother or big sister
to tweet his or her experience. You need to begin by researching the
issue. You will use your group leader’s Twitter account.
– Fallon: Volunteers of America @VOASAC
• The goal is to remind people that Voasac also includes Northern
Nevada while increasing the number of followers in Reno on the
VOASAC Twitter page. You need to begin by researching the issue.
You will use your group leader’s Twitter account.
– Tonopah: Children’s Cabinet @TheChildrensCab
• The goal is to get 35 new followers. You need to begin by researching
the issue. You will use your group leader’s Twitter account.
102. Today
• Recognize that interacting with others
requires awareness of the other in the
context of the self
• How will you apply what you have
learned about leadership and strategic
communication?
103. Leadership is about YOU!
• Actions
What do I do? (R-P-GID-E; YOU!)
• Influences
Who and what contributes to my choice of
actions (Big questions, Audience)
• Assumptions
What do I assume that guides my
decisions? (The LADDER)
• Values
What conscious and unconscious beliefs
are the basis for my mental models?
(Gorilla and Old Lady/ Young Lady)
104.
105. Four Basic Styles
Dove Peacock Owl Eagle
How do we
describe
ourselves?
What do we
want you to
know about
us?
What do we
believe
about you?
107. Behavioral Styles Summary
RELATER (Dove)
• Asks more than tells
• Listens more than talks
• Reserves opinion
• Warm, steady delivery
• Lower volume, slower speech
• Dislikes interpersonal conflict
• Seeks acceptance
• Patient
SOCIALIZER (Peacock)
• Tells stories & anecdotes
• Talks more than listens
• Shares personal feelings
• Fast animated delivery
• High volume, quick speech
• Takes spontaneous action
• Seeks recognition
• Creative
THINKER (Owl)
• Provides data/information
• Listens more than talks
• Shares on “need to know”
•Lower volume, steady delivery
•Slow to decision
• Prefers analytic processes
• Seeks perfection (right)
• Structured
DIRECTOR (Eagle)
• Tells more than asks
• Talks more than listens
• Specific and to the point
• Moderate volume, rapid pace
• Quick to action
• Prefers authority
• Seeks to achieve
• Productive
108. Behavioral Styles Strategies
RELATER - DOVE
1. Talk warmly & informally
2. Explore their needs
3. Emphasize harmony, teamwork
4. Ask how they “feel” about your
recommendations
5. Provide direction & assurance
6. Makes collaborative decisions
SOCIALIZER- PEACOCK
1. Show enthusiasm
2. Explore their motivations
3. Balance information gathering w/
stories
4. Emphasize uniqueness & prestige
5. Provide testimonials & incentive
6. Makes spontaneous decisions
THINKER - OWL
1. Appeal to their logic
2. Explore their expertise & objectives
3. Ask fact-oriented questions
4. Emphasize accuracy, quality, reliability
5. Provide documentation of options
6. Makes deliberate decisions
DIRECTOR - EAGLE
1. Be prepared & organized
2. Explore desired results & constraints
3. Alternate questions w/ giving
information
4. Emphasize results, efficiency
5. Provide a concise analysis of needs
6. Makes decisive decisions
109. What have you learned?
How will you take it home?
• Team machine – we are all connected
• We are limited by our focus and
assumptions
• The importance of the “big questions”
• Story-telling/story boarding is an important
tool
• Tactics to deliver the message
• Project planning – “research, plan, get it
done and evaluate” enhances success
• Different strokes for different folks, “the
birds”
110. DAY 4:
Welcome to the University of Nevada and the
Reynolds School
Get it done!
Prof. Todd Felts & Dr. Kathy Geller
111. Your Teams & Global Ambassadors:
KATIE
NICOLE
Team ELKO
Nevada
Museum of Art
RYAN
Team FALLON
Volunteers of
America
ANNIE
Team TONOPAH
The Children’s
Cabinet
BROOKE
Team YERINGTON
Big Brother/Big
Sister
A B
118. Step 1: Research
• What do we know about your
organization?
• Who does it serve?
• Who is its target audience(s)? Be
precise.
– What do we want to tell them?
– What do we want them to do?
– Educate them? Change their behavior?
119. Step 2: Plan
• Goal: To become ___________. (Big picture)
• Objective. To tell a story about a person who
benefited from (name of organization) and is
shared on social media beginning June 30 until
___________.
• Strategy: To get 200 people to share (name of
person of several people) on Facebook and
Twitter while ___________ (what else you want
them to do).
• Tactic: Produce a 30 second to 1 minute video
and upload it to YouTube.
120. Step 3: Get it done!
• The way you deliver your message requires
you to:
– Make sure the message is clear in all tactics.
– Make sure the message is connected in all
tactics.
– Ensure there is a clear timeline on when things
will happen.
– To contact those people who will help your
tactics work.
121. Step 4: Evaluate
• How will you know your tactics work?
• You may need to count.
• What did you do to adjust your plan to
ensure success?
122. TYPES OF TACTICS:
• Billboard
• Article in magazine
• Advertisement
• Event
• Meeting
• Sign
• Give-away
• T-shirt
• Competition on Facebook
123. TODAY
1. Describe your audience. Where do they live? You may describe
them by providing their age or other important information? What
do you want them to do?
2. Have a 10 minute discussion about your video with your global
ambassador. Make sure your video is targeting your audience. AND
THEN:
3. Get in your groups and,
A. Create 3 additional tactics supporting your video. You will describe
them to the everyone.
• How will you use the other 3 tactics to get 200 people to share your video?
• Describe the people you will need to help accomplish your tactic.
• Remember all tactics must support the GOAL you created on Monday. TO
BECOME……..
B. Create a timeline for all 4 tactics.
C. Create a way to evaluate all 4 tactics. (How will you know if they worked
or not?)
• It’s ok if you don’t reach your goal, but you must be able to explain why?
124. SHOTS
EWS – Extreme Wide Shot (Usually
used as establishing shot).
VWS – Very Wide Shot (The subject if
visible (barely) but we still know where he
is.
125. SHOTS
WS – Wide Shot (The subject takes up the
full frame, or at least some of it).
MS – Mid Shot (Subject is clear but we
have an idea of the whole subject).
126. SHOTS
CU – Close Up. A certain feature
takes up the whole frame.
ECU – Extreme Close up –
Shows extreme detail.
127. CI - Cut In -- Shows some (other)
part of the subject in detail.
CA – Cutaway – A shot of
something other than the subject.
128. POV – Shows a view from the
subjects perspective.
Ending Shot – (May include
credits.)
131. witter
# or @
# = category pointing to issue
@ = address pointing to person
132. Today
• Clarify the definition of using social
media strategically.
• Recognize opportunities for using
video and determine your role in
influencing others and the outcome
• Experience the value of Twitter in
successfully engaging an audience.
133. Audience:
• Is a small group of people that you
need to help improve the
organization.
• The audience is usually just few
people. It is made up of a small
group of people who have
something in common and talk
about the same things.
134. Your Message:
• A message is a short phrase that you
want people to remember.
• A message asks the audience to take
action – volunteer, give money, or
simply show up.
• It is repeated several times and it a way
that creates emotion and excitement
with your audience.
135. The Big Questions?
1. What can we do to
move others up the
pyramid?
1. How can we move
ourselves up the
pyramid?
Leaders
live here!
140. There are many ways to tell stories
online and accomplish a goal.
• Ask a question on Twitter.
• Follow people @. Follow things #.
• Share bit by bit. Bit.ly
• Comment on others.
• Join a conversation. Interact with @
and #.
• Change your words. Make it about
the solution and not the problem.
141. Find your group and Global
Ambassador.
KATIE
NICOLE
Team ELKO
Nevada
Museum of Art
RYAN
Team FALLON
Volunteers of
America
ANNIE
Team TONOPAH
The Children’s
Cabinet
BROOKE
Team YERINGTON
Big Brother/Big
Sister
142. Just for fun.
WHO WILL BE FIRST?
FIND THE CURRENT WEATHER IN THE
ASSIGNED CITY: You are asking @someone or following
#something. NO MORE THAN 3 tweets though. You can do it, if you
plan.
1. Elko: Lima, Peru
2. Yerington: Port Elizabeth, South
Africa
3. Fallon: Bangkok, Thailand
4. Tonopah: Prague, Czech Republic
143. 1. Find your group and Global Ambassador.
– Elko: Museum of Art - @nevadaart
• The goal is to get people who have been to the original Shangra La in
Hawaii to tweet specifics about the campus. You need to begin by
researching the issue. You will use your group leader’s Twitter
account.
– Yerington: Big Brother Big Sister @BBBSNN
• The goal is to get someone who had either a big brother or big sister
to tweet his or her experience. You need to begin by researching the
issue. You will use your group leader’s Twitter account.
– Fallon: Volunteers of America @VOASAC
• The goal is to remind people that Voasac also includes Northern
Nevada while increasing the number of followers in Reno on the
VOASAC Twitter page. You need to begin by researching the issue.
You will use your group leader’s Twitter account.
– Tonopah: Children’s Cabinet @TheChildrensCab
• The goal is to get 35 new followers. You need to begin by researching
the issue. You will use your group leader’s Twitter account.
Editor's Notes
Conversation…Which people are the leaders?
All three…change agent; observation; reflection
Use this to summarize their storyboards.
Conversation…Which people are the leaders?
All three…change agent; observation; reflection
