Running head: SOCIAL MEDIA SOCIAL MEDIA 5 Title Student’s name Institutional affiliation Date Annotated bibliography Best, P., Manktelowa, R., & Taylor, B. (2014). Online communication, social media, and adolescent wellbeing: A systematic narrative review. Children and Youth Services Review, 27-36. The article looks into the growing debate about the effects of online social technologies on children and teenagers. Through an in-depth analysis of empirical research, the authors identify both the benefits and harmful effects of social media on young people. The article gives recommendations on how to minimize adverse impacts and increase the positive effects of social media. Loureiro, K., Solnet, D., Bolton, R. P., Hoefnagels, A., Migchels, N., & Kabadayi, S. (2013). Understanding Generation Y and their use of social media: a review and research agenda. Journal of Service Management, 245-267. Social media use has several implications for young people. This article refers to today's younger generation as Generation Y. The authors collect information to show the effects of social media on society, organizations, and individuals. Several research questions are derived to explain social media use in a better way. Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook. Journal of Product & Brand Management, 342-351. The article analyzes how social media influences the purchase of products. Through an online survey, the authors indicate how individuals can be talked into buying products over the internet. The authors use a mixed-method research method to show how social media has influenced the marketing of products. Schwendler, I. L., & Trude, A. (2018). Implementation of Text-Messaging and Social Media Strategies in a Multilevel Childhood Obesity Prevention Intervention: Process Evaluation Results. The Journal of Health Care Organization, Provision, and Financing, 187-198. Social media has been highly attributed to the increase in obesity in young children. Children are spending more time on social media platforms. Physical exercise has dramatically reduced as more children embrace social media and their major entertainment. The article reviews the use of social media in both increasing and lowering obesity prevalence. Lewin, C., & Greenhow, C. (2016). Social media and education: reconceptualizing the boundaries of formal and informal learning. Journal of Learning, Media and Technology, 6-30. Social media has several effects on society. Some people have argued that social media has the potential of creating a bridge between formal and informal learning. Social media affects learning at both levels. This article analyzes the use of social media in terms of its effects on learning both formally and informally. The authors give suggestions on how social media platforms can be used to deliver better learning outcomes. Ra.

1. Running head: SOCIAL MEDIA
SOCIAL MEDIA 5
Title
Student’s name
Institutional affiliation
Date
Annotated bibliography
Best, P., Manktelowa, R., & Taylor, B. (2014). Online
communication, social media, and adolescent wellbeing: A
systematic narrative review. Children and Youth Services
Review, 27-36.
The article looks into the growing debate about the effects of
online social technologies on children and teenagers. Through
an in-depth analysis of empirical research, the authors identify
both the benefits and harmful effects of social media on young
people. The article gives recommendations on how to minimize
adverse impacts and increase the positive effects of social
media.
Loureiro, K., Solnet, D., Bolton, R. P., Hoefnagels, A.,
Migchels, N., & Kabadayi, S. (2013). Understanding Generation
Y and their use of social media: a review and research agenda.
Journal of Service Management, 245-267.
Social media use has several implications for young people.
This article refers to today's younger generation as Generation
Y. The authors collect information to show the effects of social
media on society, organizations, and individuals. Several

2. research questions are derived to explain social media use in a
better way.
Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The
impact of user interactions in social media on brand awareness
and purchase intention: the case of MINI on Facebook. Journal
of Product & Brand Management, 342-351.
The article analyzes how social media influences the purchase
of products. Through an online survey, the authors indicate how
individuals can be talked into buying products over the internet.
The authors use a mixed-method research method to show how
social media has influenced the marketing of products.
Schwendler, I. L., & Trude, A. (2018). Implementation of Text-
Messaging and Social Media Strategies in a Multilevel
Childhood Obesity Prevention Intervention: Process Evaluation
Results. The Journal of Health Care Organization, Provision,
and Financing, 187-198.
Social media has been highly attributed to the increase in
obesity in young children. Children are spending more time on
social media platforms. Physical exercise has dramatically
reduced as more children embrace social media and their major
entertainment. The article reviews the use of social media in
both increasing and lowering obesity prevalence.
Lewin, C., & Greenhow, C. (2016). Social media and education:
reconceptualizing the boundaries of formal and informal
learning. Journal of Learning, Media and Technology, 6-30.
Social media has several effects on society. Some people have
argued that social media has the potential of creating a bridge
between formal and informal learning. Social media affects
learning at both levels. This article analyzes the use of social
media in terms of its effects on learning both formally and
informally. The authors give suggestions on how social media
platforms can be used to deliver better learning outcomes.
Raut, V., & Patil, P. (2016). Use of Social Media in Education:
Positive and Negative impact on the students. International
Journal on Recent and Innovation Trends in Computing and
Communication, 281-285.

3. Social media use has dramatically increased. In most cases,
human activities are reliant on the internet. While social media
improves communication, it has both negative and positive
effects on the learning of students. The article looks into how
social media has influenced education both in good and bad
ways. The authors focus on unhealthy addiction to social media
and its effects on development.
Akram, W., & Kumar, R. (2017). A Study on Positive and
Negative Effects of Social Media on Society. International
Journal of Computer Sciences and Engineering, 347-357.
The article gathers data to show the positive and negative
effects of social media on society. The authors outline the
position held by social media in our community. While its
significance cannot be ignored, it is essential to consider how
social media has negatively contributed to education, culture,
morals, and society at large.
Introduction
Over a period, social media has been a continuously growing
phenomenon in our society. Today, almost all activities are
influenced by social media. The effects of social media on
human being's way of life remains a controversial topic. Some
people believe that social media has been immensely beneficial
to our way of life, while others hold the position that social
media has caused adverse effects on society. Without any doubt,
social media fuels globalization by facilitating communication
and interactions. Every individual can share sentiments,
concerns, or ideas with a large number of people worldwide.
While a more natural connection is an obvious benefit, it is
imperative to sit back and ponder about how social media
affects learning and developmental processes in children.
Children continuously grow from birth to adulthood. During all
these stages of development, the children gather knowledge
from their environment. The children consume experience,
which adversely affects their social, language, intellectual,
emotional, and physical development. Every child follows the
same developmental stages and learning process. The learning

4. process is classified according to the child's developmental
stage. Social media has changed the learning process. Children
are being exposed to information which they cannot effectively
synthesis. Although it is a good thing that children are exposed
to more information, lack of parental control has adverse effects
on learning. Today, children have underdeveloped social skills.
Further, continued exposure to social media results in speech
problems. These are some of the adverse effects of social media
on children's developmental process.
As information is now readily available, children are exposed to
false information. Today, a large number of obesity cases can
be directly attributed to social media. Children at a lower
development stage may be inclined to believe in untrue
information. It is also imperative to consider the effects of
social media on social-emotional growth. The three fundamental
types of learning are affected by social media (observational
learning, classical, and operant conditioning). Children can
learn from social media how to associate certain events. The
children are conditioned by social media, notwithstanding that
the information might be false.
Further, the children observe behavior on social media and end
up copying adverse reactions. Social media is turning out to be
an excellent forum for bullying. Through cyberbullying,
children suffer emotional and social setbacks. Further, social
media can fuel children into indulging in risky behavior.
According to the Bureau of Labor Statistics report, with an
increase in media advertisement of high-fat/sugar foods, the
level of childhood obesity will continue increasing. The
children today have a problem with their eating habits. In most
cases, children are addicted to high-sugar foods. Social media is
recorded as the highest consumer of children's free time. An
average child spends approximately a third of their day on
social media platforms. The other major time consumer is sleep.
A combination of high-sugar foods and lack of physical exercise
is synonymous with obesity — adverts on social media
platforms fuel consumption of such food. There is a need to

5. increase their involvement in physical activities. Children
should be encouraged to embrace dynamic behaviors that
supplement their addiction to media. Children are continuously
exposed to internet advertisements advocating for unhealthy
food. Adverts on social media seek to satisfy hunger on an
emotional angle rather than health needs. The child
developmental process is, therefore, affected immensely.
Although social media benefits children, it is imperative to
carry out an intensive study on the use of social media in
society. In particular, it is crucial to analyze the impacts of
social media on children's developmental stages and learning
process.
● Students are required to research a fashion brand of their
choice and analyze its
positioning strategy in the market.
● The report will assess students’ ability to collect data, in an
efficient manner and
use this data to scrutinise the marketing aspects of a fashion
brand.
● The report will be covering the following subjects:
1. Analysis Of The Macro And Micro-environment of the brand.
2. Positioning Strategy Of The Brand: Target Customer(Pen
Portrait)
3. Competitor Analysis.
4. Critical evaluation of the marketing communications strategy
of the brand
supporting the development of the individual report, using
relevant PRIMARY and

6. SECONDARY RESEARCH.
Penalties for exceeded word count (for written work only):
As there is a specific word count submissions exceeding this
word count will be subject
to the following penalties and will affect the final mark:
0% - 10% None
11% - 30% Mark reduced by 10%
Essential Reading
1. Principles of Marketing Edition
Online version Principles of Marketing at 19$
https://acetxt.com/ebook/principles-of-marketing-6th-6e-gary-
armstrong/
2. Consumer Behaviour: A European Perspective (Pear06) 6 by
Michael R. ...
A European
Perspective 6th Edition by Michael R. Solomon, Gary J.
Bamossy PDF will
be
sent by mail
3. M. Paschen and E. Dihsmaier, The Psychology of Human
Leadership, 1 DOI
10.1007/978-3-642-37054-0_1, # Springer-Verlag Berlin
Heidelberg 2014
PDF will be sent by mail
4. LEADERSHIP & MANAGEMENT by Ner Le'Elef PDF will
be sent by mail
5. Fill,C.andTurnbull,S.(2016)

7. MarketingCommunications:discovery,creation and
conversations, 7th edition, Harlow, Essex: Pearson Education
Limited.
6. Fill,C.(2013)
MarketingCommunications:Brands,ExperiencesandParticipation,
6th
edition, Harlow, Essex: Pearson Education Limited.
European
6 by Philip Kotler, Gary Armstrong,
Lloyd C. Harris, Nigel Piercy (ISBN: 9780273742975)
7.
Kotler,P.etal.,2015.PrinciplesofMarketing16thed.,Harlow,Essex:
Pearson
Education Limited.
8.
PetrizziR,P.MinkRath(2012)MarketingFashion,aGlobalPerspecti
ve.NewYork:
Fairchild Books.
9. Bryman,A.andBell,E.(2011),BusinessResearchMethods,3rd
edition,Oxford: Oxford
University PressJackson, T. & Shaw, D. 2008, Mastering
Fashion Marketing,
Palgrave Macmillan, London.

8. 10.Saunders, M, Lewis, P, and Thornhill, A, (2009), Research
Methods for Business
Students, 5th edition, Prentice Hall
11.Belch, G.E. and Belch, M.A. 2010. Advertising and
Promotion. An integrated
marketing and communications perspective. 8th edition. New
York: McGraw- Hill/Irwin.
Recommended reading
1. Belch, G.E. and Belch, M.A. 2010. Advertising and
Promotion. An integrated
marketing and communications perspective. 8th edition. New
York: McGraw-
Hill/Irwin.
2. Blackwell, R.D., Engel, J.F., Miniard, W.P. 2005. Consumer
Behaviour. Madison,
US: Thomson Learning.
3.
Easey,M.2009.FashionMarketing.Chichester:JohnWileyandSons.
4.
Kotler,P.etal.2009.MarketingManagement.Harlow:PearsonEduca
tionLimited.
5. Posner,H.2011.MarketingFashion,London:LaurenceKing.
6. Chaffey, D. and Ellis-Chadwick, F. (2015)Digital Marketing:
Strategy,
Implementation and Practice. 6th edition. Harlow: Pearson
Education Limited.
7. Frings,G.S.2007.FashionfromConcepttoConsumer.9th
edition.Harlow:Pearson
Education.

9. 8. Diamond, E. 2005. Fashion Retailing: A multi-channel
approach. Harlow:
Pearson
Prentice Hall.
WEBSITES AND OTHER RESOURCES
Websites:
Datamonitor
Drapers
Marketline
Science Direct:
American Marketing Association:
http://www.marketingpower.com/
BBC – Business: http://www.bbc.co.uk/news/business/
Business Week: http://www.businessweek.com/
Chartered Institute of Marketing:
http://www.cim.co.uk/home.aspx
Economist, The: http://www.economist.com/
Financial Times: http://www.ft.com/home/uk
Fortune Global 500:

10. http://money.cnn.com/magazines/fortune/global500/2010/
World Trade Organisation: http://www.wto.org/