Sample Outline for an Export Plan (Source: www.export.gov) Is you company's management committed to pursue exporting operations? Make sure you've answered the following questions. Table of Contents Executive Summary (one or two pages maximum) Introduction: Why This Company Should Export Part I Export Policy Commitment Statement Part II Situation/Background Analysis Product or Service Operations Personnel and Export Organization Resources of the Firm Industry Structure, Competition, and Demand Part III Marketing Component Identifying, Evaluating, and Selecting Target Markets Product Selection and Pricing Distribution Methods Terms and Conditions Internal Organization and Procedures Sales Goals: Profit and Loss Forecasts Part IV Tactics: Action Steps Primary Target Countries Secondary Target Countries Indirect Marketing Efforts Part V Export Budget Pro Forma Financial Statements Part VI Implementation Schedule Follow-up Periodic Operational and Management Review (Measuring Results Against Plan) and Projected Background Facts InternatIonal MarketIng and export ManageMent Gerald Albaum Edwin Duerr Seventh Edition www.pearson-books.com Front cover image: © Getty Images In ter n atIo n a l M a r k etIn g a n d ex po r t M a n a g eM en t Albaum Duerr Seventh EditionInternatIonal MarketIng and export ManageMent Gerald Albaum Edwin Duerr Seventh Edition International Marketing and Export Management offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most current discussion of the literature in the area, as well as new and engaging cases and examples in every chapter. Key features include: • Updated to take account of the global economic crisis • New case studies including BP’s problems in the Gulf of Mexico and Toyota’s worldwide recalls, along with more practical examples and vignettes throughout the text • Increased coverage of the service sector • New material on the increased importance of the BRIC countries (Brazil, Russia, India and China) and their rapid export-led growth • Greater emphasis on corporate social responsibility and ethics About the authors Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, Univer.