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Toc08 Goldthwaite Digitizing Your Backlist

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Presented at the 2008 O'Reilly Tools of Change for Publishing Conference (http://toc.oreilly.com)

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[object Object],[object Object],[object Object],[object Object],<xml> Digitizing Your Backlist Tutorial </xml>
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Backlist Project Background
[object Object],[object Object],[object Object],[object Object],[object Object],Digitizing Your Backlist Tutorial
[object Object],[object Object],<?xml?>
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 Why digitize your backlist?
[object Object],[object Object],[object Object],[object Object],Media-neutral content
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Quick updates
[object Object],[object Object],[object Object],[object Object],[object Object],New business models
[object Object],[object Object],[object Object],[object Object],[object Object],Customized publishing
[object Object],[object Object],[object Object],Localized products
[object Object],[object Object],[object Object],Accelerated to-market schedules
[object Object],[object Object],[object Object],[object Object],[object Object],Meet accessibility requirements/needs
[object Object],[object Object],[object Object],[object Object],[object Object],Accessibility links
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],2 Content analysis
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Organize & inventory your content
[object Object],[object Object],[object Object],[object Object],Lesson Learned Chasing your content is a waste of valuable time
[object Object],[object Object],[object Object],[object Object],Get to know your content
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presentation vs. semantic markup
[object Object],[object Object],Presentation markup
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Semantic markup
When content = presentation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Get to know your content
[object Object],[object Object],[object Object],[object Object],Establish content standards
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Decide how to handle complex content
e = mc 2 Math content
Brubby Mommy, why is that man staring at Brubby? I’m not sure how old I was when I realized you were different from the other brothers. That man on the street saw you as something I could not, would not – still do not. Poetry
Annotations, arrows, callouts ,[object Object]
Complex tables
Code examples
Multipart figures ,[object Object]
Unreferenced figures ,[object Object]
[object Object],Unreferenced figures cont.
Cross references ,[object Object],[object Object],[object Object],[object Object]
Position references ,[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 Business considerations
[object Object],[object Object],[object Object],[object Object],[object Object],Set project goals
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Plan for content reuse
[object Object],[object Object],[object Object],[object Object],Choose a conversion format In-depth content analysis is necessary regardless of final format chosen!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],XML
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PDF
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],4 The backlist project team
[object Object],[object Object],[object Object],Functional areas & staffing Training Group Production Technology Rights & Permissions Vendor Management Content Services Production Editorial Project Management
[object Object],[object Object],[object Object],[object Object],[object Object],Considerations
[object Object],[object Object],[object Object],[object Object],Our backlist team Custom Marketing Training Group 0 Production Technology 3 Rights & Permissions various reps Vendor Management 1 Content Services 6+ Production 11 TPPs Editorial reps from all lists Project Management 1
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lesson Learned Team engagement can make or break your project
[object Object],[object Object],[object Object],[object Object],Project management
[object Object],[object Object],[object Object],[object Object],Critical PM competencies
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vendor[s]
[object Object],[object Object],[object Object],Offshore vendor True or False
[object Object],[object Object],[object Object],[object Object],[object Object],Lesson Learned Working with an offshore vendors is worth the effort
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 Backlist project management
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Training
[object Object],[object Object],[object Object],Process & workflow
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lesson Learned Don’t create a process that is too rigid or too fluid
[object Object],[object Object],[object Object],[object Object],[object Object],Quality assurance
[object Object],[object Object],[object Object],[object Object],[object Object],Schedule phases
[object Object],[object Object],[object Object],[object Object],[object Object],Schedules should:
[object Object],[object Object],[object Object],[object Object],[object Object],Budgets & pricing models
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mapping production activity
[object Object],[object Object],[object Object],[object Object],Tracking production activity
Sample production activity map Permissions gathering Source files to vendor Sample conversion Sample QA /approval Full conversion Full QA/approval Delivery readiness
Sample pipeline phasing Awaiting permissions Awaiting source files With vendor for conversion: sample Sample package with QA With vendor for conversion: full Full package with QA With vendor for delivery Final package delivered
Activity – pipeline correlation Awaiting permissions Awaiting source files With vendor for conversion: sample Sample package with QA With vendor for conversion: full Full package with QA With vendor for delivery Final package delivered Source files to vendor Sample QA/approval Full QA/approval Permissions gathering Sample conversion Full conversion Delivery readiness
[object Object],[object Object],Pipeline reports for trend analysis
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Identifying & resolving obstacles
[object Object],Planning for the unexpected
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],6 What’s next?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Interoperability
[object Object],[object Object],[object Object],Findability
[object Object],[object Object],[object Object],[object Object],Storage XML/ PDFs R&P Images Metadata Other Systems
[object Object],[object Object],[object Object],[object Object],Authoring
[object Object],[object Object]

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