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How Open does “Open” Need to Be In the Universe of Free? Michael Jensen [email_address] TOC 2008
Nothing to sell ,[object Object],[object Object],[object Object],[object Object],[object Object]
Books, not journals, not reference ,[object Object],[object Object],[object Object],[object Object]
National Academies Press ,[object Object],[object Object],[object Object]
Katrina and NOLA ,[object Object],[object Object],[object Object],[object Object],[object Object]
Science, Evolution, and Creationism  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online habits (2.0) ,[object Object],[object Object],[object Object],[object Object],[object Object]
New competition/discovery models  in the world of "free" ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preconditions for online promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
www.nap.edu  – our experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Formats for Open that matter ,[object Object],[object Object],[object Object]
What are you trying to accomplish? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion:  being found and mattering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goal: Increase sales ,[object Object],[object Object],[object Object]
Why do people buy a book? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reading process online ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content type matters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Long-form Books: what to sell ,[object Object],[object Object],[object Object]
Long-form Books: What to give ,[object Object],[object Object],[object Object]
What to do with open/free ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NAP’s lessons learned ,[object Object],[object Object],[object Object],[object Object],[object Object]

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How Open Does “Open” Need To Be, In The Universe Of Free Presentation

  • 1. How Open does “Open” Need to Be In the Universe of Free? Michael Jensen [email_address] TOC 2008
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