My lightweight gamification model as presented and discussed at the GamFed Gamifiers meetup this morning. In essence lightweight gamification condenses some of the key principles around gamification to make it usable and accessible to individuals and small businesses looking to make an impact on their customers or colleagues.

1. Lightweight
Gamification
Introduction by Toby Beresford, May 2014

2. DESIGN FOR
FEEDBACK NOT
REWARD
Rule 1

3. FOCUS ON THE
PLAYER’S
PERSONAL
JOURNEY
Rule 2

4. PRIORITISE
IMPLICITLY TRACKED
METRICS
Rule 3

5. THROTTLE THE
FEEDBACK TO
SUSTAIN
ENGAGEMENT
Rule 4

6. Player
Lightweight Gamification Model
Leaderboard 1
Leaderboard 2
Novice Leaderboard
Enthusiast
Leaderboard
Master Leaderboard
Epic Goal
Badge
Badge
BadgeDisciplined
Activity
Throttled Regular
Feedback

8. The Lightweight Gamification Model
EXALEAGUE
Leaderboard 1
Leaderboard 2
Division 3
Division 2
Division 1
Social Marketing
Startup Success
Division
Winner
Division
Winner
League
WinnerSocial Media
Activity
Weekly Feedback
Tech
Startup

9. Comparing approaches
Lightweight Gamification Heavyweight Gamification
Amplify existing behaviours Drive new behaviours
Throttled Feedback Rapid, instant feedback
Discrete off platform notifications (e.g. email,
twitter)
In app pop ups (e.g. badges, points earned, real
time leaderboards)
Measure retention (i.e. % players who return each
week/month)
Measure engagement (i.e. dwell time, behaviour
growth)
Low deployment overhead (quick and cheap) High cost of deployment (slow and expensive)
Limited functionality Broad functionality
Can be designed and run by an individual Requires a team to design and run program
Great for SMEs Great for Enterprises

10. More details
Toby Beresford
toby@leaderboarded.com
@tobyberesford
www.leaderboarded.com
www.leaderboarded.com/home/blog