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Howtochange
yourcompany
culture&become
asocialbusiness
Gamifers and Social Data meetup
Gamify my team with Social Data
9 May 2013
®	
  
Areyouasocialbusiness?
SocialBusinessBenefits
•  Reducedtimetomarketvia
rapid feedback on products and
marketing messages
•  Increasedrevenueas engaged
customers are more loyal
•  Lowermarketingcost by
leveraging word of mouth
Hurdles
•  Staff reluctance
•  Missing / expensive management
technologies
•  Process change is difficult
•  Social Data is big and unwieldy to
manage
GamifiedSolution
•  Weekly social media ambassadors leaderboard
•  Recognize great social media performance as an Organizational
Citizenship Behavior
•  Use Intranet and internal messaging to hero top performers and
improvers to the rest of company
GatesFoundation
ExampleforTwilio
TechVCs
Thankyou
TobyBeresford
@tobyberesford
toby@leaderboarded.com

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