Toby Beresford, CEO & Founder of Leaderboarded.com explains at the Gamifiers and Social Data meetup how to use Leaderboards to drive company culture change to become a social business.
4. Hurdles
• Staff reluctance
• Missing / expensive management
technologies
• Process change is difficult
• Social Data is big and unwieldy to
manage
5.
6. GamifiedSolution
• Weekly social media ambassadors leaderboard
• Recognize great social media performance as an Organizational
Citizenship Behavior
• Use Intranet and internal messaging to hero top performers and
improvers to the rest of company