Weitere ähnliche Inhalte Ähnlich wie "Culture eats strategy for breakfast" (20) Kürzlich hochgeladen (16) "Culture eats strategy for breakfast"1. Copyright © 2015 Wonder Group. wonderagency.com
“CULTURE EATS STRATEGY
FOR BREAKFAST”
TOBIAS DAHLBERG | WONDER AGENCY
WWW.WONDERAGENCY.COM
HOW TO BUILD A
CULTURE OF
INNOVATION IN A
WORLD OF NON-STOP
CHANGE.
2. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM
IT’S THE END OF THE
WORLD AS WE KNOW IT.
3. Copyright © 2015 Wonder Group. wonderagency.com
WELCOMETOAWORLDOFUNPRECEDENTEDSPEEDOFCHANGE.
THE AGE OF FLUX
4. Copyright © 2015 Wonder Group. wonderagency.com
TOOMANYOFFERINGS,CHANNELS,MESSAGES.
CLUTTER
7. Copyright © 2015 Wonder Group. wonderagency.com
IS THIS THE END
OF SUSTAINABLE
COMPETITIVE
ADVANTAGE?
9. Copyright © 2015 Wonder Group. wonderagency.com
UNPREDICTABILITY AND UNCERTAINTY
10. Copyright © 2015 Wonder Group. wonderagency.com
NO ONE IS SAFE.
SAFE IS THE NEW RISKY.
12. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM
IN A TIME OF RAPID CHANGE,
SUCCESS FAVOURS THOSE WHO
MAKE BIG LEAPS IN IMAGINATION,
COURAGE AND EFFORT.
MARTYNEUMEIER
13. Copyright © 2015 Wonder Group. wonderagency.com
TODAY,ALMOST
ANYTHINGCANBE
COPIEDQUICKLY.
EXCEPTORIGINALITY.
”Don’t play what’s there.
Play what’s not there.”
Miles Davis
14. Copyright © 2015 Wonder Group. wonderagency.com
THE ONLY OPTION IS TO BE REMARKABLE.
NOMA’S POP-UP RESTAURANT IN TOKYO HAD 60.000 PEOPLE QUEUING FOR A CHANCE TO SPEND 400 EUROS FOR A MENU.
15. Copyright © 2015 Wonder Group. wonderagency.com
"It is not the strongest of the
species that survives; nor
the most intelligent that
survives. It is the one that is
most adaptable to change."
CHARLES DARWIN
16. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM
Q: HOW DO YOU THRIVE
IN THE AGE OF FLUX?
26. Copyright © 2015 Wonder Group. wonderagency.com
CULTURE RESIDES IN THE
HEARTS AND MINDS OF PEOPLE.
28. Copyright © 2015 Wonder Group. wonderagency.com
CULTURE EITHER DRIVES OR
DRAINES PEOPLE’S ENERGY
AND MOTIVATION.
29. Copyright © 2015 Wonder Group. wonderagency.com
CULTURE IS THE ENVIRONMENT IN
WHICH YOUR STRATEGY AND
BRAND THRIVES, OR DIES.
30. Copyright © 2015 Wonder Group. wonderagency.com
CULTURE MAKES STRATEGY REAL.
33. Copyright © 2015 Wonder Group. wonderagency.com
“CULTURE ISN’T JUST ONE ASPECT OF
THE GAME, IT IS THE GAME”
Lou Gerstner former turnaround CEO at IBM
34. Copyright © 2014 Wonder Agency www.wonderagency.com
“LET’S FIX THE NUMBERS FIRST AND
WORRY ABOUT CULTURE LATER”
36. Copyright © 2015 Wonder Group. wonderagency.com
STRATEGY IS INTENTION.
CULTURE IS HABIT.
37. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM
GETTING CULTURE RIGHTHOW TO FORM NEW EMPOWERING BEHAVIOURS AND HABITS
38. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM
TWO CRITICAL
COMPONENTS OF
CULTURE.
40. COPYRIGHT © 2014 WONDER GROUP. WONDERHELSINKI.COM
“MOTIVATION IS THE
MOST SIGNIFICANT
PREDICTOR OF
SUCCESS”
DR. ANDERS ERICSSON
41. Copyright © 2015 Wonder Group. wonderagency.com
THE
MOTIVATIONAL
FORCE OF
EMPLOYERS.
43. Copyright © 2015 Wonder Group. wonderagency.com
THE MOTIVATION OF EMPLOYEES.
44. Copyright © 2015 Wonder Group. wonderagency.com
OLD IDEAS AND DOGMAS STILL PREVAIL.
TAYLORISM AND SCIENTIFIC MANAGEMENT
45. Copyright © 2015 Wonder Group. wonderagency.com
THE MECHANISTIC VIEW OF HUMANITY.
ARE WE STILL COGS IN A MACHINE?
REF: KIM KORN & JOE PINE
46. Copyright © 2015 Wonder Group. wonderagency.com
PEOPLE ARE NOT MACHINES, AND
COMPANIES ARE NOT MECHANISMS!
47. Copyright © 2015 Wonder Group. wonderagency.com
WE ARE BREATHING, LAUGHING,
CRYING, LOVING, FEARING, CARING
CREATURES DRIVEN BY EMOTION.
48. Copyright © 2015 Wonder Group. wonderagency.com
WE ARE BREATHING, LAUGHING,
CRYING, LOVING, FEARING, CARING
CREATURES DRIVEN BY EMOTION.
ANOTHER PERSPECTIVE
50. COPYRIGHT © 2014 WONDER GROUP. WONDERHELSINKI.COM
THE HOLISTIC VIEW
OF HUMANITY.
RECOGNISING PEOPLE FOR THEIR
TRUE POTENTIAL AND TALENT.
JONATHAN ANTOINE
51. Copyright © 2015 Wonder Group. wonderagency.com
IMAGINE IF EVERYONE PUT THEIR
HEART AND SOUL INTO THEIR WORK?
MOTIVATION IS THE GREATEST FORCE OF HUMAN PERFORMANCE.
REF: DR. ERICSSON
52. Copyright © 2015 Wonder Group. wonderagency.com
EUDAIMONIA
HUMAN FLOURISHING, THE
JOYFUL FULFILLMENT OF
ONE’S POTENTIAL.
WHEN EUDAMONIA STOPS,
PRODUCTIVITY STALLS.
53. Copyright © 2015 Wonder Group. wonderagency.com
“You cannot predict the outcome of
human development. All you can do
is like a farmer create the conditions
under which it will begin to flourish.”
SIR KEN ROBINSON
54. Copyright © 2015 Wonder Group. wonderagency.com
WE WANT TO BE FULFILLED.
SELF-ACTUALISATION MEANS REALISING ONE’S POTENTIAL,
SEEKING PERSONAL GROWTH, LEARNING AND CREATING.
ABRAHAM MASLOW
55. Copyright © 2015 Wonder Group. wonderagency.com
PURPOSE
AUTONOMY
MASTERY
WHAT DRIVES US?
REF: DANIEL PINK
57. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM
STRATEGY
CULTURE
EMBRACE A HOLISTIC VIEW OF
HUMANITY AND PROVIDE A CULTURE
WHERE PEOPLE FLOURISH.
PLAY TO NATURAL STRENGTHS
AND ASSUME RESPONSIBILITY
FOR SELF-MOTIVATION.
58. Copyright © 2015 Wonder Group. wonderagency.com
YOUR JOB AS A MANAGER IS TO ENSURE
THAT EVERYONE IS PLAYING TO THEIR
CREATIVE POTENTIAL AND FEEL THAT
THEIR CONTRIBUTION IS VALUED.
60. “THE PURPOSE OF A
BUSINESS IS TO
CREATE A CUSTOMER”
PETERDRUCKER
ABUSINESSISESSENTIALLYABOUTCREATINGVALUEFORCUSTOMERS
62. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM
EXPLORING
EXPLORING EXPLOITING
INNOVATION INVOLVES ENGAGING IN TWO
TYPES OF (CONFLICTING) ACTIVITIES.
63. Copyright © 2015 Wonder Group. wonderagency.com
EXPLORING FOR NEW KNOWLEDGE
THE INVENTION OF BUSINESS
REF: JAMES G. MARCH
64. Copyright © 2015 Wonder Group. wonderagency.com
EXPLOITING EXISTING KNOWLEDGE
THE ADMINISTRATION OF BUSINESS
REF: JAMES G. MARCH
65. Copyright © 2015 Wonder Group. wonderagency.com
COMPANIES TYPICALLY START OUT AS GREAT EXPLORERS…
YEAR 1
66. Copyright © 2015 Wonder Group. wonderagency.com
…BUT AS YEARS GO BY THEY GET STUCK EXPLOITING.
YEAR 10
67. Copyright © 2015 Wonder Group. wonderagency.com
TO SUSTAIN GREATNESS YOU HAVE TO BE BALANCE THE TWO.
68. Copyright © 2015 Wonder Group. wonderagency.com
KODAK INVENTED THE
DIGITAL CAMERA, BUT WENT
BANKRUPT BECAUSE IT
COULD NOT TRANSFORM
ITSELF INTO A DIGITAL
COMPANY.
69. Copyright © 2015 Wonder Group. wonderagency.com
THE PAST DOES NOT EQUAL THE FUTURE
BLOCKBUSTER WENT BUST.
70. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM
EXPLORING
EXPLORING EXPLOITING
INVENTION
THE FUTURE
CREATIVITY
UNCERTAINTY
LONG-TERM
HIGH-RISK
INTUITION
HYPOTHESIS
ORIGINALITY
ADMINISTRATION
THE PAST
DISCIPLINE
PREDICTABILITY
SHORT-TERM
LOW-RISK
ANALYSIS
VALIDATION
MASTERY
HOW DO YOU CREATE BALANCE?
71. Copyright © 2015 Wonder Group. wonderagency.com
ACCEPTAMBIGUITY. MIXANALYSISANDGUT.
REF: ROGER MARTIN, CHARLES SANDERS PEIRCE.
EMBRACE NEW MINDSETS
CULTIVATEAGILITY.
Structure organisation to
enable fast movement from
insight to idea, prototype
and market validation.
Advance knowledge
through “logical leaps of
faith”, i.e. testing
hypotheses.
No new idea can be
proven in advance before
the unfolding of future
events.
72. Copyright © 2015 Wonder Group. wonderagency.com
KNOWING CREATING
REF: ROGER MARTIN, CHARLES SANDERS PEIRCE.
DOING
EXPLORING EXPLOITING
“WHATIS” “WHATCOULDBE” “WHATWORKS”
73. Copyright © 2015 Wonder Group. wonderagency.comREF: ROGER MARTIN, CHARLES SANDERS PEIRCE.
THE INNOVATION PROCESS
“WHATIS” “WHATCOULDBE” “WHATWORKS”
+ +
KNOWING CREATING DOING
74. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM
MINDSETS, SKILLS
AND BEHAVIOURS
76. Copyright © 2015 Wonder Group. wonderagency.com
OPENNESS
CURIOSITY
EMPATHY
EXPERIMENTATION
BUILDING
LEARNING
EXPLORING
78. Copyright © 2015 Wonder Group. wonderagency.com
PURPOSE AND MEANING
OWNERSHIP
CREATIVE LEADERSHIP
DISCIPLINE & PERSISTANCE
SENSE OF URGENCY
RESULTS DRIVEN
RESOURCEFULNESS
DEDICATION TO EXCELLENCE
CURIOSITY AND LEARNING
THE ENTREPRENEURIAL MINDSET
80. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM
EXPLORATION EXPLOITATION
STRATEGY
CULTURE
EMPLOYEES
OWNERS
INVENTION ADMINISTRATION
CREATING HARMONY
81. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM
HOW TO KICKSTART A
CULTURE OF NON-STOP
INNOVATION.
82. Copyright © 2014 Wonder Group. wonderagency.com
THE FIVE BUILDING BLOCKS OF INNOVATION CULTURE
PURPOSE
The intent, goals and
vision that provide
direction, inspiration and
energy.
PRINCIPLES
The fundamental beliefs,
values, mindsets policies that
provide guidance and
direction.
CAPABILITIES
The capacity, ability and
competences needed to
drive desired behaviours.
SYSTEMS
The process, structure,
roles, resources and
activities needed to advance
innovation efforts.
METHODS
The methods and tools
used systematically to
create desired results.
REF: WONDER AGENCY
83. Copyright © 2015 Wonder Group. wonderagency.com
ENGAGEMENT
EFFORT
EMPOWERING
MASTERING
IGNITING
PURPOSE
PRINCIPLES
CAPABILITIES
SYSTEM
METHODS
LEARNING
MEASURING
REWARDING
EXPANDING
FORINSPIRATIONANDDIRECTION
FOROPERABILITYANDAUTONOMY
FORACHIEVEMENTANDIMPACT
LEADING INNOVATION CULTURE
REF: WONDER AGENCY
88. Copyright © 2015 Wonder Group. wonderagency.com
“CULTURE WINS
OVER PROCESS”.
“WORD TRAVELS, AND SO DOES TALENT. DELIVER A
GREAT CULTURE FOR YOUR EMPLOYEES”.
“PERSONAL LIFE AND
PROFESSIONAL LIFE IS
MERGING. STANDARDS
FOR CULTURE ARE
RISING.”
“WE LIVE IN A WORLD OF
TRANSPARENCY”
“DON’T START A BUSINESS, START A CAUSE.
CREATE A MOVEMENT.”
METHOD PRINCIPLES
89. Copyright © 2015 Wonder Group. wonderagency.com
KEEP METHOD WEIRD.
WHAT WOULD MACGYVER DO?
INNOVATE, DON’T IMITATE.
COLLABORATE, COLLABORATE.
CARE LIKE CRAZY.
METHOD VALUES
90. Copyright © 2015 Wonder Group. wonderagency.com
“HOW WILL YOU HELP
KEEP METHOD WEIRD?”
91. Copyright © 2015 Wonder Group. wonderagency.com
ZAPPOS OFFERS NEWLY HIRED
PEOPLE 3000 DOLLARS TO QUIT
AFTER THE FIRST WEEK.
95. COPYRIGHT © 2014 WONDER GROUP. WONDERHELSINKI.COM
“EVERYONEHASAPLAN,UNTILTHEY
GETPUNCHEDINTHEFACE”.MIKETYSON
96. Copyright © 2015 Wonder Group. wonderagency.com
THIS IS YOUR LIFE.
“Your work is going to fill a large part of
your life. The only way to be truly
satisfied is to do what you believe to be
great work. And the only way to do great
work is to love what you do.”
Steve Jobs
97. Copyright © 2015 Wonder Group. wonderagency.com
“There is a new world struggling to
be born. It’s a world of higher
creativity, higher purpose and
deeper fulfilment.”
Marty Neumeier
99. Copyright © 2015 Wonder Group. wonderagency.comREF: ROGER MARTIN, CHARLES SANDERS PEIRCE.
1.
WHAT IS GREAT
ABOUT YOUR CULTURE
RIGHT NOW?
2.
WHAT ASPECTS OF YOUR
CULTURE MUST YOU
STRENGTHEN?
3.
WHAT MUST YOU
DO TO STRENGTHEN
THESE ASPECTS OF
YOUR CULTURE?
100. Wonder Agency Oy
Kanavaranta 7 C 6, 4th floor
00160 Helsinki, Finland
key contacts
—
Tobias Dahlberg
managing director
tobias.dahlberg@wonderagency.com
T +358 50 354 0602
101. Copyright © 2015 Wonder Group. wonderagency.com
www.tobiasdahlberg.com
www.wonderagency.com
www.thewonderacademy.com
Twitter: @tobiasdahlberg
LinkedIn: www.linkedin.com/in/tobbedahlberg
Tobias Dahlberg
Founder & CEO
Wonder Agency
102. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM
References and suggested reading:
Marty Neumeier:
The Designful Company
Metaskills
Kim Korn & Joe Pine:
The Laws of Managing
Daniel Pink:
Drive
Edward Deci & Richard Ryan:
Intrinsic Motivation and Self-Determination in Human Behaviour
Roger Martin:
The Design of Business
Peter Drucker:
Innovation and Entrepreneurship