Personal Information
Unternehmen/Arbeitsplatz
Milan Area, Italy Italy
Beruf
Marketing Director, Italy - KANTAR TNS
Branche
Advertising / Marketing / PR
Webseite
http://www.tns-global.it/
Info
I'm a passionate and curious Marketing Director (currently KATNAR TNS, Italy), with broad experience in strategies and activation, in B2B (TNS, Gfk, Neticon, PEA) and B2C (Ferrero and Zuegg) environments. I've experienced Fast Moving Brand context, Market Research Consulting, Adv and Promotion agency view and this provides me a solid background to an holistic and effective understanding of the Consumer/Customer.
I add value through a sharp business understanding together with cultural sensitivity, empathy, good communication, persuasion and negotiation skills. A distinctive understanding of (Connected) Customer, helps me finding the right way to propose messages and win customer attentio...
Tags
tns
digital
mobile
bergaglio
growth
shopper
capeci
loyalty
brand
touchpoint
gerenzani
qualitative
colombo
tns italia
processo d'acquisto
ventura
cristina colombo
research
innovation
engagement
commitment
path to purchase
caccia
customer experience
social media
finance
fedeltà
survey
tns qualitative
banche
biraghi
andreose
eurobarometer
pavan
process
successful innovation
concept
business growth
screening
mobile life
innovazione
digital life
brand engagement
millenials
digital transformation
banking
digital bank
emozioni
lietti
social data
integrated marketing
riva
connected life 2014
abitudini
leaders
european leader watch index
renzi
connected consumers
ricerca online acquisto offline
economia comportamentale
ricerche
contesto
indagini qualitative
migrazione
assicurazioni
reputation
vaccani
tablet
mobile life 2013
eurobarometer tns
banks
payments
insurance
financial services
return on investment
cannibalization
principles
retail
shelf
neurosciences
assirm
carlin
digital communication
communication
brand commitment
gabriella bergaglio
comunicazione
tns iab forum 2015
trends 2016
tns iab forum
tns spotify
marketing opportunities 2016
marketing trends 2016
seminar tns
brand building
connected shopper
amantini
sharitaly
tns sharing economy
sharing economy italia
sharing eceonomy
social
integrazione survey e social
tracking
marca
tns connected life
instant messaging
banca
digital segmentation segmentazioe stili di vita di
digital personas
real digital bank
digital finance
future of payments
innovazione in banca
millenials e banche
tns connectedl life 2015
connected life 2015
digital e banche
digital transformation in finance
bancking
irresistibilità
inside-out
need
posizionamenti
marketing strategico
emotions
needscope
africa
giant of africa
new markets
nigeria
customer factory
narrative clip
social tri*m
digital research
connect 2030
future of research
tns connect 2030
digital age
im. digital
technology enabled research
ter
digital campaign
narrative
storytelling
brand contents
fruizione media
schermi
multi-screen
screen-stacking
digital engagement
tv
multiscreen
lavoro
salute
sicurezza
insula
inail
dirompente
disrupting
technology
tecnologia
distrattori
advertising
affective memories
long term effectiveness
adv
cer
experience
habits
webinar
customer code
relationship
touchpoint effectiveness
touchpoints
march
marzo
tns opinion
posizionamento
positioning
emozionalità
grassi
irresistible brands
food
china
eat
generation y
generation x
possess
automotive
webinar l'assicurato è mobile
flussi migratori
insurance loyalty
cambio compagnia
tns finance
shopper experience
ierardi
futuro dei pagamenti
the future of payments
payments experience
sharing
attenzione
attention
mobile in path to purchase
multicanale
shopper journey
measurability
mobile ad spending
mobile measurement
iab
mobile spending
iab forum
iab forum 2013
measurement
spend
euristics
euristiche
decision
scelta
meccanismi di scelta
behavioral economics
topo
acquisto finance
acquisto offline
acquisto
context
app research
innovare la ricerca di mercato
mobile research
psicología cognitiva
inconscio
inconscio adattivo
indagini
media
attention planning
tracking survey
brand quity tracking
tracking research
brand tracking
ricerche di tracking
qualitativo
eccellenza
excellence
qualitative research
secrets
internet
cyber
cybercrime
retail banking
migration
retention
attrattività
social media listening
innovation in research
connected consumer
digital world
connected respondent
mobilize research
crescita
mobile strategy
digital strategy
cellulari
strategie mobile
smartphone
business
point of sales
shopper behaviors
mobile shopper
senior
vincenzo ricca
consumi senior
consumi
ricca
environment
green perception
climate change
brand heath
power in the market
power in the mind
bank
financial customer experience
bank customer experience
digital experience
customer experience in financial services
customer experience in financial sector
customer journey 2.0
customer experience in bank
customer experience journey
customer journey
online
retail finance
europe
loans
credit card
incrementality
brand strategies
memories
returno on investment
cambiamento
valori aziendali
risorse umane
change
forum hr
social network
dm award
comunicazione digitale
youtube channel engagements
facebook
red cell
pietrogrande
digital adv
facebook page
youtube channels engagement
connected world
brand loyalty
fattori di mercato
new marketing channels
mobilizing path-to-purchase
marketing officers
mobile imperative
digital activities
tablet user
tablets
app
brand management
mobile banking
mobile payments
device
crisi
think
ricerche di mercato
mercati
consumer insight
electronics
forum comunicazione digitale
digital life 2011
stili di vita digitali
online activities
social networking
digitale
digital marketing
social mobile
Mehr anzeigen
Präsentationen
(54)Dokumente
(10)Gefällt mir
(28)Design in Tech Report 2017
John Maeda
•
Vor 7 Jahren
TEDx Manchester: AI & The Future of Work
Volker Hirsch
•
Vor 7 Jahren
Digital in 2017 Global Overview
We Are Social Singapore
•
Vor 7 Jahren
Carat: Top 10 Trends 2017
Dentsu Aegis Network
•
Vor 7 Jahren
7 Content Marketing Trends That Matter in 2017
Jay Baer
•
Vor 7 Jahren
Digital Marketing Trends 2017
Webrepublic
•
Vor 7 Jahren
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
Content Marketing Institute
•
Vor 7 Jahren
2017 B2B Content Marketing Benchmarks, Budgets, and Trends
MarketingProfs
•
Vor 7 Jahren
The Three Lies About Your Age
Sean Si
•
Vor 8 Jahren
LinkedIn Personal Branding
LinkedIn Italia
•
Vor 8 Jahren
Le Marketeur moderne
Kantar
•
Vor 8 Jahren
Cars Online 2015
Capgemini
•
Vor 8 Jahren
La digital disruption
Partners4Innovation
•
Vor 8 Jahren
L'image de la voiture et de l’industrie automobile
Kantar
•
Vor 8 Jahren
The (Ugly) Truth of the Loyalty Point Program: What Marketers Say VS What Customers Hear
Digital Alchemy Limited
•
Vor 8 Jahren
7 Proven Strategies to Maximize Twitter for Your Business
Dave Kerpen
•
Vor 8 Jahren
Brandhome speaks at Cannes Lions 2015 on Social Storytelling
Brandhome
•
Vor 8 Jahren
The age of conversation
Hussein M. Dajani hkdajani@gmail.com
•
Vor 9 Jahren
How to be emotionally intelligent
Daniel Goleman
•
Vor 9 Jahren
8 Free Types of Marketing Strategies
Brian Downard
•
Vor 9 Jahren
Frisk February 2015: Loyalty
Leo Burnett
•
Vor 9 Jahren
Fifty Shades of Branding
Webdam
•
Vor 9 Jahren
2015 Trends
Ogilvy Consulting
•
Vor 9 Jahren
The Chinese New Year ads delivering double prosperity
TNS
•
Vor 10 Jahren
The New Rules of Selling
David Meerman Scott
•
Vor 9 Jahren
eMarketer Webinar: Key Digital Trends for 2014
eMarketer
•
Vor 10 Jahren
Financial Fidelity in Retail Banking
Gabriella Bergaglio
•
Vor 10 Jahren
The Future of Advertising: How brands can embrace miraculous new technologies to change our daily lives
Leo Burnett
•
Vor 10 Jahren
Personal Information
Unternehmen/Arbeitsplatz
Milan Area, Italy Italy
Beruf
Marketing Director, Italy - KANTAR TNS
Branche
Advertising / Marketing / PR
Webseite
http://www.tns-global.it/
Info
I'm a passionate and curious Marketing Director (currently KATNAR TNS, Italy), with broad experience in strategies and activation, in B2B (TNS, Gfk, Neticon, PEA) and B2C (Ferrero and Zuegg) environments. I've experienced Fast Moving Brand context, Market Research Consulting, Adv and Promotion agency view and this provides me a solid background to an holistic and effective understanding of the Consumer/Customer.
I add value through a sharp business understanding together with cultural sensitivity, empathy, good communication, persuasion and negotiation skills. A distinctive understanding of (Connected) Customer, helps me finding the right way to propose messages and win customer attentio...
Tags
tns
digital
mobile
bergaglio
growth
shopper
capeci
loyalty
brand
touchpoint
gerenzani
qualitative
colombo
tns italia
processo d'acquisto
ventura
cristina colombo
research
innovation
engagement
commitment
path to purchase
caccia
customer experience
social media
finance
fedeltà
survey
tns qualitative
banche
biraghi
andreose
eurobarometer
pavan
process
successful innovation
concept
business growth
screening
mobile life
innovazione
digital life
brand engagement
millenials
digital transformation
banking
digital bank
emozioni
lietti
social data
integrated marketing
riva
connected life 2014
abitudini
leaders
european leader watch index
renzi
connected consumers
ricerca online acquisto offline
economia comportamentale
ricerche
contesto
indagini qualitative
migrazione
assicurazioni
reputation
vaccani
tablet
mobile life 2013
eurobarometer tns
banks
payments
insurance
financial services
return on investment
cannibalization
principles
retail
shelf
neurosciences
assirm
carlin
digital communication
communication
brand commitment
gabriella bergaglio
comunicazione
tns iab forum 2015
trends 2016
tns iab forum
tns spotify
marketing opportunities 2016
marketing trends 2016
seminar tns
brand building
connected shopper
amantini
sharitaly
tns sharing economy
sharing economy italia
sharing eceonomy
social
integrazione survey e social
tracking
marca
tns connected life
instant messaging
banca
digital segmentation segmentazioe stili di vita di
digital personas
real digital bank
digital finance
future of payments
innovazione in banca
millenials e banche
tns connectedl life 2015
connected life 2015
digital e banche
digital transformation in finance
bancking
irresistibilità
inside-out
need
posizionamenti
marketing strategico
emotions
needscope
africa
giant of africa
new markets
nigeria
customer factory
narrative clip
social tri*m
digital research
connect 2030
future of research
tns connect 2030
digital age
im. digital
technology enabled research
ter
digital campaign
narrative
storytelling
brand contents
fruizione media
schermi
multi-screen
screen-stacking
digital engagement
tv
multiscreen
lavoro
salute
sicurezza
insula
inail
dirompente
disrupting
technology
tecnologia
distrattori
advertising
affective memories
long term effectiveness
adv
cer
experience
habits
webinar
customer code
relationship
touchpoint effectiveness
touchpoints
march
marzo
tns opinion
posizionamento
positioning
emozionalità
grassi
irresistible brands
food
china
eat
generation y
generation x
possess
automotive
webinar l'assicurato è mobile
flussi migratori
insurance loyalty
cambio compagnia
tns finance
shopper experience
ierardi
futuro dei pagamenti
the future of payments
payments experience
sharing
attenzione
attention
mobile in path to purchase
multicanale
shopper journey
measurability
mobile ad spending
mobile measurement
iab
mobile spending
iab forum
iab forum 2013
measurement
spend
euristics
euristiche
decision
scelta
meccanismi di scelta
behavioral economics
topo
acquisto finance
acquisto offline
acquisto
context
app research
innovare la ricerca di mercato
mobile research
psicología cognitiva
inconscio
inconscio adattivo
indagini
media
attention planning
tracking survey
brand quity tracking
tracking research
brand tracking
ricerche di tracking
qualitativo
eccellenza
excellence
qualitative research
secrets
internet
cyber
cybercrime
retail banking
migration
retention
attrattività
social media listening
innovation in research
connected consumer
digital world
connected respondent
mobilize research
crescita
mobile strategy
digital strategy
cellulari
strategie mobile
smartphone
business
point of sales
shopper behaviors
mobile shopper
senior
vincenzo ricca
consumi senior
consumi
ricca
environment
green perception
climate change
brand heath
power in the market
power in the mind
bank
financial customer experience
bank customer experience
digital experience
customer experience in financial services
customer experience in financial sector
customer journey 2.0
customer experience in bank
customer experience journey
customer journey
online
retail finance
europe
loans
credit card
incrementality
brand strategies
memories
returno on investment
cambiamento
valori aziendali
risorse umane
change
forum hr
social network
dm award
comunicazione digitale
youtube channel engagements
facebook
red cell
pietrogrande
digital adv
facebook page
youtube channels engagement
connected world
brand loyalty
fattori di mercato
new marketing channels
mobilizing path-to-purchase
marketing officers
mobile imperative
digital activities
tablet user
tablets
app
brand management
mobile banking
mobile payments
device
crisi
think
ricerche di mercato
mercati
consumer insight
electronics
forum comunicazione digitale
digital life 2011
stili di vita digitali
online activities
social networking
digitale
digital marketing
social mobile
Mehr anzeigen