Consumers no longer just shop at the retail store. With an abundance of product information and ability to gain opinions of other consumers, consumers use the Internet as a critical part of their shopping process. This trend has accelerated after the recession where consumers take more time to scrutinize their purchases. Consumers that use more than one retail channel are coined the multi-channel shopper. They are more profitable and loyal.
Wave Collapse LLC presents the first in the People Chronicles series, focusing on the Mobile Shopper. Covering topics on in-store app users, on device purchasers, and a special feature on smartphone users and their social behaviors.
Viral Optins is a amazing plugin for you build list and grap massive traffic.
more review here.
http://viral-optins.blogspot.com/2013/04/viral-optins-reivew.html#.UX3kBkNEN8J/
Consumers no longer just shop at the retail store. With an abundance of product information and ability to gain opinions of other consumers, consumers use the Internet as a critical part of their shopping process. This trend has accelerated after the recession where consumers take more time to scrutinize their purchases. Consumers that use more than one retail channel are coined the multi-channel shopper. They are more profitable and loyal.
Wave Collapse LLC presents the first in the People Chronicles series, focusing on the Mobile Shopper. Covering topics on in-store app users, on device purchasers, and a special feature on smartphone users and their social behaviors.
Viral Optins is a amazing plugin for you build list and grap massive traffic.
more review here.
http://viral-optins.blogspot.com/2013/04/viral-optins-reivew.html#.UX3kBkNEN8J/
8 Consumer Trands challenging Brands for 2016 - Tns IAB Forum 2015 / seminar ...Gabriella Bergaglio
8 Consumer Trends che impattano drasticamente sul modo di fare Marketing e di far crescere i Brand. Introduzione di Federico Capeci al Seminar Spotify di IAB Forum 2015 http://www.tns-global.it/news-center/news/new-audio-un-percorso-meglio-comprendere-lopportunit%C3%A0-generata-dallincontro-tra-rad
According to a TNS Italy study on Sharing Economy (more info at http://www.tns-global.it/news-center/news/sharing-economy-italia ) 70% of Italians know Sharing Economy and 25% claim to use it already. Openness to sharing products and services is high and 22% of non users will be eager to do in the future - 18% if more info and guarantees.Usage is growing (it was 22% in 2014 - about 1 million people) and service most used are peer-to-peer exchanges of products (\10%), accomodation (10%), mobility /sharing travel costs (9%), mobility/service of sharing cars by companies (9%), mobility/sharing services by individuals with charge (8%), Cultural services sharing (8%), crowdfunding (7%).
Tns _L'evoluzione del Brand Tracking_Webinar _Settembre 2015Gabriella Bergaglio
I brand si trovano oggi ad affrontare nuove sfide, in una situazione di mercato in continua e rapida evoluzione che negli ultimi anni ha messo tutti a dura prova.
In questo quadro di incessante cambiamento, gli approcci tradizionali alle ricerche di mercato sono destinati all’estinzione se non si trasformano, adattandosi al contesto contemporaneo. Le aziende hanno bisogno di avere insight che possano anticipare i possibili cambi di preferenza dei consumatori. Le ricerche di mercato sono state ideate in tempi in cui l’esigenza conoscitiva era elevata. Questo tipo di indagini così come erano state pensate, oggi sono anacronistiche con tempi di delivery che non incontrano più le necessità del marketing e budget dedicati sempre più ridotti.
Ecco perchéTNS propone un nuovo sistema di studio del Brand Tracking (http://www.tns-global.it/news-center/news/webinar-online-future-tracking-il-valore-dellintegrazione-con-i-social-data) in modo da offrire ai suoi clienti i benefit che possono arrivare oggi dalle nuove tecnologie e dal mondo digital in senso più ampio.
I nuovi sistemi di monitoraggio del brand si devono adattare a un approccio integrato che utilizza informazioni provenienti da più fonti, con una crescente componente basata sui dati social. Per questo, la nuova struttura dei tracking prevede:
una spina dorsale costruita sui dati social & search, con la possibilità di fruire i dati in tempo reale
un disegno di ricerca tradizionale più leggero ed efficace
Questa impostazione, più snella e efficiente, permette di liberare risorse per realizzare nuovi moduli integrativi, di arricchimento e approfondimento. Per info http://www.tns-global.it/competenze/brand-communication )
Come le emozioni amplificano empatia e coinvolgimento. Anche i Brand possono valorizzare il portato emozionale per creare irresistibilità. TNS, attraverso il modello di studio NeedScope, supporta i Brand nelle diverse aree strategiche analizzando bisogni ed emozioni sottesi ai diversi posizionamenti delle marche
TNS - Nuovi strumenti per una comprensione più completa della Customer Experi...Gabriella Bergaglio
Nuovi strumenti per nalizzare la CX in modo più completo e neutrale: la Narrative Clip ed il social TRI*M. Il coinvolgimento del consumatore come storyteller della propria esperienza nell’acquisto o fruizione di servizi. L’osservazione non intrusiva, e in ambiente naturale, svela i percorsi e i bisogni del cliente offrendo spunti per l’ottimizzazione della narrativa del marchio e il customer care. La combinazione dei risultati delle indagini ‘classiche’ e dei ‘social data’ offre un quadro più completo e autentico sulla customer experience. La dimensione sociale del web 2.0 (autorialità, condivisione, networking …) restituisce un insieme di dati “non strutturato”, disomogeneo, fluido, dettato da interazione e spontaneità. TNS ha applicato il proprio frame metodologico di Customer Satisfaction per “strutturare” i social data e analizzarli congiuntamente ai risultati di survey – per ottenere informazioni utili a ottimizzare offerta e customer care.
Digital technology is reshaping consumer attitudes, needs and behaviour, and therefore redefining the Marketing tools. TNS is investing to provide Clients insights that help them make decisions on how to play most effectively in a newly dynamic, real time environment. We call this Integrated marketing (IM). We provide information and consulting through research that both understand consumers in this new context and leverages capabilities of new technology and data (we call this Technology Enabled Research - TER). We keep our finger on the pulse of this new landscape, constantly innovate, invest in and mine the potential of digital tech and data to improve the depth and value of our research. Keep pace with digital age for your Marketing insight ! Consult TNS http://www.tns-global.it/competenze/digital
Indagine nazionale sulla salute e sicurezza sul lavoro - INAIL _ TNS ItaliaGabriella Bergaglio
Il Progetto INSuLA si propone di realizzare la prima survey nazionale sulla percezione del rischio per la salute e sicurezza nei luoghi di lavoro e sul livello generale di consapevolezza rispetto all’applicazione del D.Lgs. 81/08 e s.m.i., con il coinvolgimento di tutte le figure della prevenzione (Lavoratori, Datori di Lavoro, Responsabili del Servizio di Prevenzione e Protezione, Rappresentanti dei Lavoratori per la Sicurezza, Medici Competenti e Servizi di Prevenzione e Sicurezza negli Ambienti di Lavoro).
L’analisi delle tematiche oggetto dello studio è stata realizzata integrando il contributo dei principali esperti europei sul tema e degli stakeholder nazionali in ambito di salute e sicurezza sul lavoro.
L’indagine campionaria realizzata da TNS Italia è numericamente la più grande svolta in Italia su un campione rappresentativo ed intende contribuire alla creazione di un sistema di rilevazione permanente della percezione del rischio per la salute e sicurezza sul lavoro, che fornisca indicazioni sulla qualità della vita lavorativa e permetta, nel tempo, di adeguare tale monitoraggio ai cambiamenti del mondo del lavoro ed ai bisogni dei principali attori coinvolti nel sistema di prevenzione.
Gli amministratori delgati di molte grandi aziende sono oramai concordi nell'affermare che la tecnologia è il più importante fattore esterno che può impattare sul business. Ma non tutte le innovazioni si rivelano "innovative" come sembrano inizialmente. I Leader devono saper distinguere fra innovazioni dirompenti e "distrattori" di risorse. L'innovazione supportata dall'ecosistema può evidentemente fare la differenza: come riconoscerla?
Helping brands make better digital decisions
TNS’s global study, Connected Life, reveals a deep understanding of the changing media landscape and the role different digital media have in consumers’ lives. This knowledge empowers brands to target with greater efciency and connect with consumers at the right moment on their path to purchase. Connected Life helps brands make better digital decisions. Get better connected.
Good performance alone cannot crack the complex code that governs the strength of your customer relationships and the sustainability of your business. As competition intensifies, it is essential to get smarter about the experiences that matter, and deliver return on the bottom line.
Abitudini: solo inerzia o un potenziale fattore di crescita? Webinar TNS 10 A...Gabriella Bergaglio
Le abitudini segnano le nostre giornate, ci rassicurano. Rappresentano "comportamenti appresi" ed il nostro cervello le utilizza in alcuni contesti e con determinate funzioni. I nuovi studi sulle Neuroscienze ci spiegano cosa sono e come direzionano i nostri comportamenti, agendo da "pilota automatico".
Ma quali possono essere le implicazioni per i brand? Le abitudini possono influenzarne seriamente il destino: comprenderne il funzionamento e le modalità di interferenza/modifca, può fare la differenza per il successo di una campagna, di una strategia e dunque per lo sviluppo di una marca.
Tutti noi sapppiamo quanto è cambiato il mondo negli ultimi anni. Internet e la tecnologia digitale hanno modificato radicalmente il nostro modo di comunicare, di lavorare, di acquistare, di condividere le esperienze che viviamo. Dal momento che la formazione del ricordo è uno dei principali driver della Relazione, quando valutiamo la Customer Relationship, comprendere come viene cristallizzato il ricordo è nevralgico. Inoltre, diventa indispensabile valutare le attese del Cliente e cosa può influenzare il suo comportamento. Noi lo consideriamo il Customer Code: la relazione fra le attese e le performance reali e rilevanti che il vostro cliente si aspetta da voi. Bisogna dunque focalizzarsi su un livello di performance reali ed attese, dei vostri Clienti e solo su quelle, servizi, customer care, internet, tralasciando quelle meno rilevanti per il Cliente stesso.
Uno studio per comprendere e comparare le differenti modalità di contatto fra brand e consumatori, misurando il contributo di ognuno di loro nella costruzione della Brand Experience.
Leader europei e Social Media - TNS European Leader Watch IndexGabriella Bergaglio
TNS Opinion evidenzia con il Digital Leader Watch Index, quale Leader europeo domina il dibattito sui Social Media.
Renzi, a solo un mese dall'elezione, raccoglie il numero maggiore di tweets.
Le marche irresistibili esercitano un potere magnetico sui consumatori / clienti, diventando una prima scelta istintiva, quasi inevitabile. Competere con loro è molto difficile.
Qual'è il loro segreto? Cos'hanno di particolare? Hanno saputo rendersi insostituibili, grazie ad una perfetta soddisfazione dei needstate in particolari contesti di scelta. Sono i brand che hanno compreso i bisogni del loro target meglio dei propri competitors e che hanno, con coraggio e disciplina, saputo veicolare la propria selling proposition in maniera attenta e coerente su ogni touchpoint.
TNS Automotive has conducted a study among a sample
of 2168 young and adults (18-29, 30-45 yo), split across Generation X and Generation Y. Fieldwork took
place in June 2013, on evolution of possess of a car and its driver to buy one.
La fedeltà dei clienti è sempre più a rischio. Nuovi canali, nuovi player, tecnologia: sono tutti fattori che amplificano le possibilità di scelta e contribuiscono a rendere più difficile il mantenimento nel tempo della relazione con il cliente. Qual è il tasso di abbandono e quali sono le principali motivazioni? Qual è il ruolo del prezzo? Quanto conta l’Agente o il consulente?
La banca è una possibile alternativa alla compagnia "tradizionale”? A quali condizioni?
Alberto Biraghi, Finance Account Manager illustra alcune evidenze emerse da una ricerca sulle dinamiche che regolano i flussi di clienti in ingresso e in uscita in ambito assicurativo.
Il mercato dei pagamenti offre oggi svariate possibilità. Se un tempo erano disponibili solo contante ed assegni, oggi una moltitudine di nuove opzioni è a disposizione dei Clienti per supportarli nell’acquisto di beni e servizi. Tecnologia, aspettative progressivamente crescenti dello shopper e cambiamenti socio-demografici stanno impattando notevolmente l’esperienza d’acquisto, con effetto anche sul servizio atteso in termini di supporto al pagamento. Ed allora i benefici che la tecnologia offre devono rispondere ad esigenze chiare, offrendo benefit rilevanti all’occasione d’uso.
Si illustra un estratto dei risultati di un’interessante indagine effettuata in Gran Bretagna, sull’evoluzione dell’ecosistema dei pagamenti.
8 Consumer Trands challenging Brands for 2016 - Tns IAB Forum 2015 / seminar ...Gabriella Bergaglio
8 Consumer Trends che impattano drasticamente sul modo di fare Marketing e di far crescere i Brand. Introduzione di Federico Capeci al Seminar Spotify di IAB Forum 2015 http://www.tns-global.it/news-center/news/new-audio-un-percorso-meglio-comprendere-lopportunit%C3%A0-generata-dallincontro-tra-rad
According to a TNS Italy study on Sharing Economy (more info at http://www.tns-global.it/news-center/news/sharing-economy-italia ) 70% of Italians know Sharing Economy and 25% claim to use it already. Openness to sharing products and services is high and 22% of non users will be eager to do in the future - 18% if more info and guarantees.Usage is growing (it was 22% in 2014 - about 1 million people) and service most used are peer-to-peer exchanges of products (\10%), accomodation (10%), mobility /sharing travel costs (9%), mobility/service of sharing cars by companies (9%), mobility/sharing services by individuals with charge (8%), Cultural services sharing (8%), crowdfunding (7%).
Tns _L'evoluzione del Brand Tracking_Webinar _Settembre 2015Gabriella Bergaglio
I brand si trovano oggi ad affrontare nuove sfide, in una situazione di mercato in continua e rapida evoluzione che negli ultimi anni ha messo tutti a dura prova.
In questo quadro di incessante cambiamento, gli approcci tradizionali alle ricerche di mercato sono destinati all’estinzione se non si trasformano, adattandosi al contesto contemporaneo. Le aziende hanno bisogno di avere insight che possano anticipare i possibili cambi di preferenza dei consumatori. Le ricerche di mercato sono state ideate in tempi in cui l’esigenza conoscitiva era elevata. Questo tipo di indagini così come erano state pensate, oggi sono anacronistiche con tempi di delivery che non incontrano più le necessità del marketing e budget dedicati sempre più ridotti.
Ecco perchéTNS propone un nuovo sistema di studio del Brand Tracking (http://www.tns-global.it/news-center/news/webinar-online-future-tracking-il-valore-dellintegrazione-con-i-social-data) in modo da offrire ai suoi clienti i benefit che possono arrivare oggi dalle nuove tecnologie e dal mondo digital in senso più ampio.
I nuovi sistemi di monitoraggio del brand si devono adattare a un approccio integrato che utilizza informazioni provenienti da più fonti, con una crescente componente basata sui dati social. Per questo, la nuova struttura dei tracking prevede:
una spina dorsale costruita sui dati social & search, con la possibilità di fruire i dati in tempo reale
un disegno di ricerca tradizionale più leggero ed efficace
Questa impostazione, più snella e efficiente, permette di liberare risorse per realizzare nuovi moduli integrativi, di arricchimento e approfondimento. Per info http://www.tns-global.it/competenze/brand-communication )
Come le emozioni amplificano empatia e coinvolgimento. Anche i Brand possono valorizzare il portato emozionale per creare irresistibilità. TNS, attraverso il modello di studio NeedScope, supporta i Brand nelle diverse aree strategiche analizzando bisogni ed emozioni sottesi ai diversi posizionamenti delle marche
TNS - Nuovi strumenti per una comprensione più completa della Customer Experi...Gabriella Bergaglio
Nuovi strumenti per nalizzare la CX in modo più completo e neutrale: la Narrative Clip ed il social TRI*M. Il coinvolgimento del consumatore come storyteller della propria esperienza nell’acquisto o fruizione di servizi. L’osservazione non intrusiva, e in ambiente naturale, svela i percorsi e i bisogni del cliente offrendo spunti per l’ottimizzazione della narrativa del marchio e il customer care. La combinazione dei risultati delle indagini ‘classiche’ e dei ‘social data’ offre un quadro più completo e autentico sulla customer experience. La dimensione sociale del web 2.0 (autorialità, condivisione, networking …) restituisce un insieme di dati “non strutturato”, disomogeneo, fluido, dettato da interazione e spontaneità. TNS ha applicato il proprio frame metodologico di Customer Satisfaction per “strutturare” i social data e analizzarli congiuntamente ai risultati di survey – per ottenere informazioni utili a ottimizzare offerta e customer care.
Digital technology is reshaping consumer attitudes, needs and behaviour, and therefore redefining the Marketing tools. TNS is investing to provide Clients insights that help them make decisions on how to play most effectively in a newly dynamic, real time environment. We call this Integrated marketing (IM). We provide information and consulting through research that both understand consumers in this new context and leverages capabilities of new technology and data (we call this Technology Enabled Research - TER). We keep our finger on the pulse of this new landscape, constantly innovate, invest in and mine the potential of digital tech and data to improve the depth and value of our research. Keep pace with digital age for your Marketing insight ! Consult TNS http://www.tns-global.it/competenze/digital
Indagine nazionale sulla salute e sicurezza sul lavoro - INAIL _ TNS ItaliaGabriella Bergaglio
Il Progetto INSuLA si propone di realizzare la prima survey nazionale sulla percezione del rischio per la salute e sicurezza nei luoghi di lavoro e sul livello generale di consapevolezza rispetto all’applicazione del D.Lgs. 81/08 e s.m.i., con il coinvolgimento di tutte le figure della prevenzione (Lavoratori, Datori di Lavoro, Responsabili del Servizio di Prevenzione e Protezione, Rappresentanti dei Lavoratori per la Sicurezza, Medici Competenti e Servizi di Prevenzione e Sicurezza negli Ambienti di Lavoro).
L’analisi delle tematiche oggetto dello studio è stata realizzata integrando il contributo dei principali esperti europei sul tema e degli stakeholder nazionali in ambito di salute e sicurezza sul lavoro.
L’indagine campionaria realizzata da TNS Italia è numericamente la più grande svolta in Italia su un campione rappresentativo ed intende contribuire alla creazione di un sistema di rilevazione permanente della percezione del rischio per la salute e sicurezza sul lavoro, che fornisca indicazioni sulla qualità della vita lavorativa e permetta, nel tempo, di adeguare tale monitoraggio ai cambiamenti del mondo del lavoro ed ai bisogni dei principali attori coinvolti nel sistema di prevenzione.
Gli amministratori delgati di molte grandi aziende sono oramai concordi nell'affermare che la tecnologia è il più importante fattore esterno che può impattare sul business. Ma non tutte le innovazioni si rivelano "innovative" come sembrano inizialmente. I Leader devono saper distinguere fra innovazioni dirompenti e "distrattori" di risorse. L'innovazione supportata dall'ecosistema può evidentemente fare la differenza: come riconoscerla?
Helping brands make better digital decisions
TNS’s global study, Connected Life, reveals a deep understanding of the changing media landscape and the role different digital media have in consumers’ lives. This knowledge empowers brands to target with greater efciency and connect with consumers at the right moment on their path to purchase. Connected Life helps brands make better digital decisions. Get better connected.
Good performance alone cannot crack the complex code that governs the strength of your customer relationships and the sustainability of your business. As competition intensifies, it is essential to get smarter about the experiences that matter, and deliver return on the bottom line.
Abitudini: solo inerzia o un potenziale fattore di crescita? Webinar TNS 10 A...Gabriella Bergaglio
Le abitudini segnano le nostre giornate, ci rassicurano. Rappresentano "comportamenti appresi" ed il nostro cervello le utilizza in alcuni contesti e con determinate funzioni. I nuovi studi sulle Neuroscienze ci spiegano cosa sono e come direzionano i nostri comportamenti, agendo da "pilota automatico".
Ma quali possono essere le implicazioni per i brand? Le abitudini possono influenzarne seriamente il destino: comprenderne il funzionamento e le modalità di interferenza/modifca, può fare la differenza per il successo di una campagna, di una strategia e dunque per lo sviluppo di una marca.
Tutti noi sapppiamo quanto è cambiato il mondo negli ultimi anni. Internet e la tecnologia digitale hanno modificato radicalmente il nostro modo di comunicare, di lavorare, di acquistare, di condividere le esperienze che viviamo. Dal momento che la formazione del ricordo è uno dei principali driver della Relazione, quando valutiamo la Customer Relationship, comprendere come viene cristallizzato il ricordo è nevralgico. Inoltre, diventa indispensabile valutare le attese del Cliente e cosa può influenzare il suo comportamento. Noi lo consideriamo il Customer Code: la relazione fra le attese e le performance reali e rilevanti che il vostro cliente si aspetta da voi. Bisogna dunque focalizzarsi su un livello di performance reali ed attese, dei vostri Clienti e solo su quelle, servizi, customer care, internet, tralasciando quelle meno rilevanti per il Cliente stesso.
Uno studio per comprendere e comparare le differenti modalità di contatto fra brand e consumatori, misurando il contributo di ognuno di loro nella costruzione della Brand Experience.
Leader europei e Social Media - TNS European Leader Watch IndexGabriella Bergaglio
TNS Opinion evidenzia con il Digital Leader Watch Index, quale Leader europeo domina il dibattito sui Social Media.
Renzi, a solo un mese dall'elezione, raccoglie il numero maggiore di tweets.
Le marche irresistibili esercitano un potere magnetico sui consumatori / clienti, diventando una prima scelta istintiva, quasi inevitabile. Competere con loro è molto difficile.
Qual'è il loro segreto? Cos'hanno di particolare? Hanno saputo rendersi insostituibili, grazie ad una perfetta soddisfazione dei needstate in particolari contesti di scelta. Sono i brand che hanno compreso i bisogni del loro target meglio dei propri competitors e che hanno, con coraggio e disciplina, saputo veicolare la propria selling proposition in maniera attenta e coerente su ogni touchpoint.
TNS Automotive has conducted a study among a sample
of 2168 young and adults (18-29, 30-45 yo), split across Generation X and Generation Y. Fieldwork took
place in June 2013, on evolution of possess of a car and its driver to buy one.
La fedeltà dei clienti è sempre più a rischio. Nuovi canali, nuovi player, tecnologia: sono tutti fattori che amplificano le possibilità di scelta e contribuiscono a rendere più difficile il mantenimento nel tempo della relazione con il cliente. Qual è il tasso di abbandono e quali sono le principali motivazioni? Qual è il ruolo del prezzo? Quanto conta l’Agente o il consulente?
La banca è una possibile alternativa alla compagnia "tradizionale”? A quali condizioni?
Alberto Biraghi, Finance Account Manager illustra alcune evidenze emerse da una ricerca sulle dinamiche che regolano i flussi di clienti in ingresso e in uscita in ambito assicurativo.
Il mercato dei pagamenti offre oggi svariate possibilità. Se un tempo erano disponibili solo contante ed assegni, oggi una moltitudine di nuove opzioni è a disposizione dei Clienti per supportarli nell’acquisto di beni e servizi. Tecnologia, aspettative progressivamente crescenti dello shopper e cambiamenti socio-demografici stanno impattando notevolmente l’esperienza d’acquisto, con effetto anche sul servizio atteso in termini di supporto al pagamento. Ed allora i benefici che la tecnologia offre devono rispondere ad esigenze chiare, offrendo benefit rilevanti all’occasione d’uso.
Si illustra un estratto dei risultati di un’interessante indagine effettuata in Gran Bretagna, sull’evoluzione dell’ecosistema dei pagamenti.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Connected Consumer: Blessing in disguise
1. Sustaining brand relevance with the connected consumer
Opinion LeaderConnected world
Blessing in disguise
In FocusShare this
2. In Focus
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Mobile has been cast as the villain in
retailers’ showrooming nightmares
– but the latest Mobile Life study
suggests it could yet be one solution
to their problems
Blessing in disguise
3. In Focus
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Getting the best possible deal is a fundamental part
of shopping. Human beings have bartered, browsed
and vowed to “come back later” for as long as there
have been a choice of shops to visit. However, the
Internet has shifted the balance of power decisively in
their favour. And in recent years, it has even started to
explode the long-standing principle that people come
to shops in order to buy things.
Showrooming, the tactic of visiting a store to examine
a product with the intention of buying it elsewhere
later, is particularly cruel on retailers. It’s not enough
that the likes of Amazon and eBay should undercut
their prices; now, it seems, consumers are using the
retailers’ own expensively maintained stores to help
them do it. Best Buy, the world’s largest consumer
electronics retailer, has estimated that 40 percent
of visitors to its stores have no intention of buying
anything – at least, not from Best Buy.
At times, the response has seemed desperate.
A specialist gluten-free grocery store in Brisbane,
Australia, made headlines when it started charging
customers $5 to visit the store, only reimbursing the
money when they actually completed a purchase.
Best Buy’s own response was more measured – but
still represented a fundamental shift in its business
model, inviting brands to set up their own boutiques
within its stores and sell to customers directly,
assuring them that they are getting the best price.
Retailers’ nightmare scenario?
Mobile technology tends to be viewed as the final
straw in the showrooming saga, making it easier than
ever for shoppers to seek out better prices elsewhere
and undermining the authority of sales assistants on
their own turf. Amazon certainly sees the opportunity,
having launched its price check app to scan prices
in local stores and compare them to Amazon’s best
offer, which can of course be ordered with a single
click. Just as significantly, perhaps, mobile threatens
to carry the showrooming phenomenon to new
markets that were previously protected by a lack of
mainstream Internet access, presenting global retailers
with an ever more pressing need to come to terms
with the challenge.
Blessing in disguise
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All those who showroom Those who use their mobile when showrooming
5
4
33
21
71
44
60
33
54
30
36
28
29
19
10
7
10
8
SSA IndiaGlobal Developed
Asia
North
America
Europe China Lat Am Emerging
Asia
MENA SSA
9
6
86%61% 55% 56% 77% 64% 75% 87% 67%64%
The 2013 edition of TNS’s Mobile Life study confirms
that over a fifth (21%) of phone owners worldwide
have used their handset for showrooming. However,
far from leading the showrooming stampede, mobile
technology in many respects offers retailers the
chance to reassert influence over it. Analysis of the
mobile services of most interest to shoppers suggests
that encouraging mobile use in-store could prove to
be retailers’ salvation.
21%of phone owners worldwide have used their
handset for showrooming.
Blessing in disguise
% of mobile usage among showroomers
Those who use their mobile when showroomingAll those who showroom
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The mobile showrooming disconnect
The nature of showrooming varies significantly from
market to market and generation to generation. And
contrary to many retailers’ expectations the influence
of mobile on this behaviour is felt least strongly in
those markets where showrooming itself is most
established – and most feared.
Whilst 33 percent of mobile owners showroom, only
just under two-thirds of these have used a mobile
when doing so – and this gap between general
showrooming habits and mobile showrooming
behaviour is widest in developed markets. In
Developed Asia, only 61 percent of showroomers
have engaged in mobile showrooming; whilst in
North America and Europe only around half of
showroomers have.
In many ways, mobile’s limited share of
showrooming in developed markets is a legacy of
long-established online PC access, and the shopping
habits that this has embedded. In markets where
Internet access was a rarity until the arrival of web-
enabled handsets, our data shows evidence that
mobile is the trigger for showrooming behaviour to
emerge: 87 percent in Middle East and North Africa,
86 percent in India, 77 percent in China,
75 percent in Emerging Asia, and 67 percent in
Sub-Saharan Africa.
When frequency of different types of showrooming
behaviour is taken into account, in-store shopper
analysis suggests that mobile’s contribution to
showrooming may be lower still. Few shoppers
pause in their journeys around the aisles to look
up prices or reviews using their handsets – findings
that suggest that, while many are familiar with the
potential for using a mobile to aid showrooming,
most do not often choose to do so, particularly
in low involvement categories, e.g. when grocery
shopping.
Blessing in disguise
33%of mobile owners showroom
2/3of these have used a mobile when doing so
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The reason can be found in the trade-off of time,
money and angst explored in previous Mobile Life
studies. For a showroomer, using a mobile in-store
potentially adds to the time and angst involved – as
many feel more exposed and awkward standing
in front of a product looking up prices than they
would if they simply examined the product and left.
The Mobile Life figures show a generational divide
emerging: younger phone owners are more inclined
to use their mobiles as showrooming devices of
choice, whereas over-50s seem more comfortable
comparing prices and buying products online from
a PC, either before or after their trip to a store.
Blessing in disguise
Remove friction:
Save shoppers time
Tailored promotions:
Save shoppers money
on what matters to them
Enhance the experience:
Save shoppers angst
7. In Focus
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Activities in the mobile path to purchase - Global
Share photo or
video of product
with friends
Purchase product
online via mobile
24
16 16
13 13
15 15
11
16 16
9 9 8
15
Mobile purchaseAt home In store
Research at home
Compare prices
in store
Read reviews
in store
Check social media
buzz about product
Scan barcode for
more product info
Scan QR code for
more product info
Redeem a
mobile coupon
Receive a deal
by interacting
with an ad
Receive updates
from places of
interest near me
Take notes of
product details
in store
Access product info
by touching phone
against a sensor
Access a stored
list of products
previously
Scan barcode to
pay for product
Scan QR code to
pay for product
Pay for product by
touching phone
against a sensor
21
15
14
Save shoppers money on what matters to them Save shoppers angstSave shoppers time
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showroom may actually complete purchases in the
store they are standing in, if this helps to save them
time, money and angst. A mobile in the hands of a
potential showroomer can represent an enhanced
opportunity for a retailer, if that retailer can provide
the showroomer with the reassurances they demand
– and convince them that it is worth saving time by
completing a purchase there and then.
The reassurance that showroomers seek
The information that mobiles provide to
showroomers fall into two broad categories:
reassurance on price and reassurance on suitability.
And in each case, a retailer has the potential to add
its voice to the mobile sources of information that a
showroomer uses.
For price information, potential showroomers can
turn to other retailers directly, or to third-party
comparison services; for reassurance on suitability,
the mobile forms a channel for seeking the opinions
of family and friends. In each case, the contribution
of the phone could take the form of accessing
Less premeditation means more opportunity
Where shoppers are content to stick to PC-based
showrooming, retailers are themselves stuck – since
PC-based showrooming is inherently inflexible. A
PC showroomer is likely to have decided in advance
that their trip to the store is for research purposes
only (since they have either already established that
a better price is likely to be found elsewhere, or they
are committed to comparing prices online at a later
point). A mobile showroomer is not so bound, since
their research can be conducted on the spot and
their decision-making influenced. Where mobiles
take control of showrooming they make it more
accessible, more spontaneous and less premeditated.
Mobile showroomers are open to revising their
purchase decisions on the spot – and this can work
either against the store in question or in its favour.
Only 8 percent of all showroomers have actually
purchased the product they are researching using
their phone (one of the nightmare scenarios
envisioned by retailers proving far less common
than many suppose). And many who set out to
Blessing in disguise
information online, soliciting views via social media,
using advanced Smartphone shopping apps – or
simply making a call.
Showroomers in emerging markets make the
broadest use of their mobiles to guide final purchase
decisions, often through tasks that do not require
an Internet connection but could be completed via
a text-based service or phone call. Showroomers in
India and Emerging Asian countries are significantly
more likely to use a mobile to ask friends and family
what they would recommend; those in Sub-Saharan
Africa are amongst the most likely to use their phone
to take pictures of products for later reference; and
those in Sub-Saharan Africa, India and Emerging
Asia are among the most likely to check the
availability or range of products at another retailer –
or ask that other retailer for advice.
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Incidence of showrooming behaviour
Blessing in disguise
G NA E DA I C EA LA M S
To compare prices with another retailer 31 32 25 34 49 34 33 23 40 36
To ask my friends or family what they would
recommend buying
25 16 24 20 42 30 49 26 43 19
To take a photo of the product or note down
product details to help me remember it for later
23 22 22 26 20 21 17 24 45 30
To look up product information or comparisons 15 18 11 20 17 16 6 13 29 20
To check product availability at another retailer 14 18 10 12 26 15 12 15 34 20
To check if it was easier/more convenient to order
the product online
14 15 12 18 5 16 8 12 31 10
To check the range of products at another retailer 13 14 11 14 19 13 19 13 42 21
To receive advice or information from another retailer 10 8 7 8 16 13 12 14 34 17
To purchase the product via an app or website while
I was still in the store
8 7 4 7 17 11 5 9 20 10
Use of mobile in showrooming
In contrast, shoppers in developed markets are
generally more likely to check options for buying
products online. The exception appears to be Europe,
where showroomers use every potential mobile
function less than the global average – and appear far
more deeply attached to showrooming using a PC.
Global
North America
Europe
Developed Asia
India
China
Emerging Asia
Lat Am
MENA
SSA
33
60
54
71
5
36
10
29
10
9
10. In Focus
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Developing an in-store mobile strategy
Rather than undermining the traditional path to
purchase, an enhanced role for mobile in-store
promises to interrupt the showrooming journey,
making all relevant information available in real-
time – and pushing shoppers towards a purchase
decision. In this sense, the most effective strategy
for retailers lies in working with the way that their
target audience uses their phones – and aiming to
provide the types of reassurance that they turn to it
to provide.
When mobile owners upgrade to Smartphones,
their appetite for innovative shopping services
doubles – and significantly, the services they
are most interested in are those that involve
new opportunities for retailers to engage with them,
and prompt them towards purchases. This suggests
immediate strategies that retailers can adopt to
maximise engagement and capture and convert
potential showroomers in addition to other
mobile researchers.
Blessing in disguise
Receiving mobile coupons based on interests/past purchases
App to check product availability at store outlets
Service or app to help navigate a store
Receiving a mobile coupon for watching a mobile ad
Receiving a mobile coupon for answering a survey
App or site for shopping tips/recommendations
App suggesting meal recipes while grocery shopping
Ad that shows up on mobile when you walk past a product in store
App or site to ask questions to brand/store reps while shopping in store
App to keep track of contents of refrigerator
Interactive screen in store where you can select coupons / offers and beam them to your phone
Mobile coupon that shows up when you pass that product in a store
Interest in innovative mobile shopping services – Global
11
11
10
10
10
9
9
8
7
7
7
7
22
21
21
20
19
19
19
17
15
13
12
13
Opportunities to engage with shoppers
Smartphone ownerNon-Smartphone owner
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1/5of Smartphone owners are interested in receiving
mobile coupons
Demonstrating competitiveness
Competitive pricing is an essential starting point for
meeting the showrooming challenge – but mobile
solutions have a key role to play in emphasising
competitiveness and delivering offers and discounts
at the moments when they will deliver the greatest
returns. More than a fifth of Smartphone owners
are interested in receiving mobile coupons based
on their interest or past purchases, or in exchange
for watching a brand’s mobile ad, and 19 percent
show interest in location-based services that deliver
coupons when they pass a relevant product in-
store. Best Buy has introduced both a price-match
guarantee and a partnership with the barcode-
scanning app RedLaser, which is designed to push
the best possible prices at those busy comparing
them.
Blessing in disguise
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Speeding the path to purchase
Enabling the consumer’s journey towards purchase
can help to ensure that this purchase takes place
within the store environment. The process of
smoothing the journey can be as straightforward as
helping to improve in-store navigation (something
21 percent of Smartphone owners want from their
phone). For the most part, however, it will involve
tailoring solutions to fit the demands of shoppers in
different categories.
Location-based alerts and mobile coupons are
particularly significant drivers of behaviour for food
and beverage shoppers, whereas price comparisons
and product reviews are less important to that
category – but particularly significant to those buying
consumer electronics. Peer opinion (often sought
by sharing photos with friends or checking views
on social media sites) assumes greater importance
for those buying clothing and shoes. Working to
encourage and own the sharing of pictures and
video can help fashion retailers to provide the
reassurance sought whilst still emphasising the
advantages of buying in-store. C&A Brazil has
adopted an innovative solution to incorporating
social media within the in-store environment by
displaying the number of likes that each clothing
item currently has via digital displays on clothes
hangers.
Enhancing the in-store experience
Mobile enables retailers to incorporate digital sources
of information on their own terms – but equally
significant is the demand from shoppers for solutions
that enhance rather than replace the traditional
retail experience. The Mobile Life study emphasises
the continuing importance of in-store assistants.
Shoppers in all markets retain a strong level of trust
for the sales people they deal with face-to-face –
and this gives employees the key role in stressing the
advantages of buying in-store. Amongst Smartphone
owners, 13 percent want apps that will help them
to ask relevant questions of a store’s sales assistants.
Mobile solutions must never become a substitute for
excellent customer service; shoppers expect them to
improve it.
Blessing in disguise
21%of Smartphone users want instore
navigation improved
13%of Smartphone users want apps to help them to
ask relevant questions of a store’s sales assistants.
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Ignore the challenge at your peril
Across all markets, advancing mobile technologies
will soon bring the showrooming situation to a head
– and demand that retailers address the challenge.
However, mobile technology also represents a timely
opportunity when it comes to reasserting influence
within the in-store environment. In prompting
potential showroomers to come to a final decision
without leaving the store they are in, mobile is the
most powerful channel at retailers’ disposal for
maintaining control of the path to purchase. It is vital
for their future success that they make good use of it.
As a starting point, the following seven actions
represent a powerful framework for optimising the
mobile experience of shoppers and leveraging this to
address the showrooming threat:
Ensure that digital assets are optimised to work
across platforms, encouraging mobile engagement
in-store whilst ensuring a strong share of mobile
browsing in the home
Combat showrooming by delivering strong deals
in store and leveraging the USPs of a physical
store: ‘Pick up product today’, ‘Deal only
available in store’; make WiFi available to
customers and use this as an opportunity to
deliver deals
Use the mobile to bring social into store, drive
greater customer engagement and enable peer-
to-peer reassurance on purchase decisions; stock
items with the strongest online ratings to drive
conversion
Use the physical retail store as a research hub – give
consumers as much information as possible, build
trust and affinity though this “partnership”, and then
close the sale or convert to your online platform
If you can develop efficient mobile payments to
save time, money and angst at the till, then do so
For emerging markets, make mobile the primary
platform for delivery of online services. Ensure
online research and purchasing channels are
mobile-friendly and cater to a wide range of
mobile devices
Consumers generally do not see the mobile as a
replacement for in-store sales assistants – look for
opportunities for the two to work together
Blessing in disguise
1 4
7
6
3
2 5
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About the Authors
Ryan Versfeld is based in Cape Town and is the AME Connect Development Manager at TNS. In the four years that
Ryan has been with TNS he has delivered insights to a range of international clients and holds particular expertise in
working with TNS’s ConversionModel to define growth opportunities for his clients. Ryan, collaborates with Emily to
deliver Mobile Life and advises a range of clients across the world on mobile and digital, with a particular focus on the
AME region.
Emily Gong is a Connect Development Manager based in Singapore who works with TNS digital and technology
specialists across the globe to share ideas, develop new research solutions and manage TNS’s core digital and
technology products.
With a background in media studies, Emily helps clients explore the ways in which technology and new media are
impacting people’s habits and attitudes, and how they can engage and influence consumers at key moments of truth.
Sam Curtis has worked for TNS for six years and is currently a Global Director in the Retail & Shopper practice.
Sam has worked on global projects throughout his career, especially in the areas of mobile, digital and brand
positioning, which has involved extensive experience researching consumers in developing economies.
Zoë Lawrence is TNS’s Global Director of Brand and Corporate Communications. Throughout her career Zoë has
partnered with media, technology and telecoms companies to develop campaigns that achieve impact with their
target audience.
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Blessing in disguise
15. In Focus
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About Mobile Life
Mobile Life is an annual investigation into the behaviours, motivations and priorities of the world’s mobile phone
users. Now in its eighth year, Mobile Life is the most comprehensive view of how the world’s consumers are using
their phones today and the opportunities this presents for brands. www.tnsglobal.com/mobilelife
Based on 38,000 conversations in 43 countries, Mobile Life is designed to capture the entire population of mobile
users in each market and includes:
Argentina, Australia, Brazil, Cameroon, Canada, China, Czech Republic, Egypt, Finland, France, Germany, Ghana,
Hong Kong, India, Indonesia, Italy, Japan, Kenya, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway,
Philippines, Poland, Portugal, Russia, Saudi Arabia, Senegal, Singapore, Slovakia, South Africa, South Korea, Spain,
Sweden, Taiwan, Thailand, Turkey, UAE, UK, USA, Vietnam.
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About In Focus
In Focus is part of a regular series of articles that takes an in-depth look at a particular subject, region or
demographic in more detail. All articles are written by TNS consultants and based on their expertise gathered
through working on client assignments in over 80 markets globally, with additional insights gained through TNS
proprietary studies such as Digital Life and Mobile Life.
About TNS
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and
stakeholder management, based on long-established expertise and market-leading solutions. With a presence
in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands
individual human behaviours and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, one of the world’s largest insight, information and consultancy groups.
Please visit www.tnsglobal.com for more information.
Get in touch
If you would like to talk to us about anything you have read in this report, please get in touch via
enquiries@tnsglobal.com or via Twitter @tns_global