2. Introduction
ADTECH Analytics
Need for sophisticated, quality
data analysis
§ To provide efficient conversion of available
data into useful information
§ To explore the interrelationship of data through
an interactive multi dimensional model
§ To improve business performance through data analysis
Need for Business Intelligence tool
§ To provide data visualization, interactivity and ad hoc analysis
§ To support better business decision-making
Fulfilling the Need – ADTECH Analytics tool
§ Enables the comprehensive exploration of data relationships and the considerable
advantages of a BI tool
§ Empowers users to be independent through a self-service analytics solution
3. ADTECH Analytics – Purpose
More in-depth analysis of data
Provides immediate access to customer data with powerful,
easy-to-use analytical application
Integrates data in multiple, unique ways to achieve new
consolidated findings
Provides historical, current and predictive
views of business operations
Gives a comprehensive view
of business, allowing customers
to make better decisions
4. ADTECH Analytics – Self-Service Data Model
Exploring data
Query/view and
analyze data without
limits
Explore and drill
down to data of
interest
Study data through
statistical analysis to
understand
historical patterns
with an eye to
predicting and
improving future
performance
5. ADTECH Analytics – Visual Analytics
Presenting data
Data is presented in an accurate, clear, concise and effective
manner offered through a visual analytics approach
From a high level chart, drill down, zoom into details for any
specified segment
Multi-dimensional data is easily explored by moving from
one level of detail to the next
Sub-levels are only limited by the granularity of the data
Data will be presented in new formats that enable efficient
data analysis
6. ADTECH Analytics – Target Audience
Who is the audience?
Executive Management
§ Decision makers need an
"easy-to-use" tool that is
attractive to them
Marketing/Sales
Managers
§ Information can be used for
future sales/ marketing
decisions
Ad Operation Team
§ Traffic Managers can easily
query data they are
interested
7. ADTECH Analytics
Analytics Dashboard
On the Analytics
dashboard, you
see the six most
important events
for the top entities
in your network.
Each event
contains entities
and values and a
graph that
visualizes the
most important
information.
8. ADTECH Analytics
Analytics Dashboard
Navigation from high-
level aggregates to
individual records
Provides statistics on
§ Revenue, Impressions,
Clicks, eCPM, CPM
and CPC
§ Campaign-, Customer-,
Advertiser-, Website-,
Page and Placement-
level
9. ADTECH Analytics
Interesting use cases
Impressions per
campaign type
and date
Top 10 Advertiser
by Impressions
Top 10 Websites
by Impressions
Top 10 Sales
Person by
Revenue
Top 10 Campaigns
by Impressions /
Revenue
Top 10 Customers
by Impressions
10. ADTECH Analytics
Campaign Analytics
All Campaigns in
network can be
analyzed through
a variety of
parameters
§ (e.g. Revenue,
Impressions, CTR,
eCPM)
11. ADTECH Analytics
Campaign Analytics
Selected entities
appear in blue
Assigned entities
appear in white
Not assigned entities
appear in grey
All tables and
graphs update
themselves based
on the selection
12. ADTECH Analytics
Website Analytics
All websites in
network can be
analyzed by a
variety of
parameters
§ (e.g. Revenue,
Impressions, eCPM)
13. ADTECH Analytics
Website Analytics
Select website or
page - assigned
pages will be listed
with the relevant
information
(e.g.Revenue,
Impressions, eCPM)
Drill-down into the
data as needed
14. ADTECH Analytics
Compared Periods
Two different time
periods can be
compared in
regards to
generated revenue
A tachometer
visually displays
the tendency
15. ADTECH Analytics
Simulation
Revenue can be
simulated by
changing the factors
Clicks, Impressions,
CPM and CPC
Graph visually
displays real
revenue versus
simulated revenue
16. ADTECH Analytics
Further features
Interaction of the tabs
§ Select data within one tab (e.g. Campaign Analytics)
§ Data in the other tabs (e.g. Website Analytics) will be updated based on selected entities
Bookmark function
§ Specific selection can be bookmarked and shared with other users
Select peaks within a graph and zoom into the data
17. ADTECH Analytics – Advantages
The business intelligence tool in ad serving
In-depth insights into ad campaign performance to maximize effectiveness
§ Links and correlates individual campaign parameters together
§ Allows the relations of data to sales trends
§ Enables information to be recycled back into system to improve ongoing performance
Comprehensive analysis of all ad server data relevant to campaign roll-out
and sales trends
§ Integrated into the ADTECH ad server user interface as an add-on feature
§ Provides detailed insights into the delivery and performance of ad campaigns, ad placements and
banner sizes within a time period of two years
§ Expands focus from single parameters - link and correlate all report data together
Greater transparency to your ad management business
§ Analyzing past, monitoring current and planning future campaigns
§ Perfect for documenting sales trends, executing back-simulations and optimizing revenue
More cost efficient than buying a separate BI software
18. ADTECH Analytics – Use Cases
Application for all business models in ad serving
Publishers
§ Highlight any unused potential in the range of marketing services
Ad Networks
§ Track the delivery of ad impressions and level of usage throughout their network
§ Monitor performance of each individual websites in the portfolio
Agencies/Advertisers
§ Analyze the performance of campaigns to
achieve the best results and click rates
§ Optimize campaign management and conversion rates
19. ADTECH · Holden House, 3rd Floor · 57 Rathbone Place · London, W1T 1JU · United Kingdom
Phone: +44 20 7291-4900 · Fax: +44 20 7291-4950 · www.adtech.com · uk@adtech.com · An AOL Company
