2013 website design for maximizing marketing performance

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tlow888

Business Design

2013 Website Design
for Maximizing Marketing
Performance
Speaker: Terry Low

Open Office Hours

Web topics include:

Search Engine Optimization, Website Best Practices,
Social Media Performance Metrics, Content
Management Systems, Visitor Conversion Strategies

Every Friday from 1pm - 3pm.
30 Ragsdale Dr., Ste 110 Monterey, CA 93940

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If you work in Sales, the challenges posed by today's informed purchaser will come as old news. But have you discovered new ways to generate demand, deliver insights and build advocacy within your prospect accounts. This presentation covers Build a network of advocacy to avoid the risk of lack of support across prospect organisations Create a deep understanding of their customer's business in order to teach them something new Generate new demand in a world of reluctant, risk adverse customers

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“The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year of Over 1800% Growth” Auditorium This interactive session will cover tactics SalesLoft marketing employed into a strategy that generated 1800% growth margins and how you can incorporate these initiatives into your marketing mix. Insights on the following topics: Create captivating content marketing through effective storytelling Take big risks – a look at how the Benioff hack at Dreamforce exploded Find your niche and generate targeted content on social media platforms Pre- and post-event marketing that is trackable, measurable and scalable Generate engagement through email automation that’s not labeled SPAM Tami McQueen is the Director of Marketing at SalesLoft, the easiest and fastest way on the Internet to build a targeted and accurate list of prospects. Tami serves as a marketing and communications strategist where she manages digital and content marketing, drives social media engagement, and lead generation initiatives across multiple platforms.

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Data equips HR teams with the information they need to make decisions and advance their priority programs. That’s why it’s top of mind in the industry—according to one report, over half of people teams hope to incorporate more data in their processes in 2018. The problem? Many HR teams don’t know where to start, let alone how to gather and interpret the data. From traditional metrics like turnover to eNPS, this presentation will highlight how HR professionals can measure, combine and benefit from data and analytics.

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With between 5 to 7 influencers involved in any purchase decision - successful selling is all about finding and engaging the right stakeholders. LinkedIn Sales Navigator combines LinkedIn's data, news sources, your accounts and leads to help you identify key contacts and reach out with customized recommendations and insights. Learn how Sales Navigator can help you: -Focus on the right people and companies with Premium Search and Lead Recommendations -Stay informed on key updates at your target accounts through notifications about news mentions, job changes and LinkedIn posts -Build trust with your prospects and customers by leveraging warm introductions

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