More Related Content Similar to Podcamp Pittsburgh Presentation (13) Podcamp Pittsburgh Presentation1. The Medium
The Message
The Messenger
Lifecasting In The Social Media World
Tom Guarriello, Ph.D.
TrueTalk Consulting, Inc.
tom@truetalk.net
http://www.truetalkblog.com
http://twitter.com/tomguarriello
http://www.youtube.com/user/tlg847
http://www.vloggerheads.com/profile/TomGuarriello
Monday, October 12, 2009
6. social media
history
why? - meaning
Monday, October 12, 2009
7. social media
history
why? - meaning
how? - media
Monday, October 12, 2009
8. social media
history
why? - meaning
how? - media
what? - message
Monday, October 12, 2009
9. social media
history
why? - meaning
how? - media
what? - message
who? - me
Monday, October 12, 2009
11. 2004 2006
2006 2006
Monday, October 12, 2009
14. “We become what we behold.
We shape our tools
and thereafter our tools shape us.”
Monday, October 12, 2009
17. wabac machine
32,000 years of
social media history
in six minutes
Monday, October 12, 2009
21. 3,500
BCE
Monday, October 12, 2009
26. 150 years of
1861
real time
long distance
communication
Monday, October 12, 2009
31. “They get ready to kiss,
begin to kiss, and kiss
and kiss and kiss in a
way that brings down
the house every time.”
Monday, October 12, 2009
33. 1920
KDKA “broadcasting”
Monday, October 12, 2009
38. Arpanet:
1969
Monday, October 12, 2009
39. Arpanet:
1969
(First virus:
1980)
Monday, October 12, 2009
42. 1981
300 bps
modem
Monday, October 12, 2009
43. CompuServe
&
AOL
1982
Monday, October 12, 2009
44. CompuServe
&
AOL
1982
Monday, October 12, 2009
45. The Well:
1985
(Whole Earth ʻLectronic Link)
Stewart Brand & Larry Brilliant
Monday, October 12, 2009
46. 1995
(big bang)
Monday, October 12, 2009
54. 2009
“lifecasting”
Monday, October 12, 2009
56. ancient
needs
modern
technologies
Monday, October 12, 2009
57. ancient
needs
meet
modern
technologies
Monday, October 12, 2009
59. why?
what do you and
your “audience”
want from
social media?
Monday, October 12, 2009
60. Abraham Maslow
hierarchy of needs self-
actualization
self-esteem
belonging
safety
physiological
Monday, October 12, 2009
61. Abraham Maslow
hierarchy of needs self-
actualization
self-esteem
belonging
safety
physiological
Monday, October 12, 2009
62. Abraham Maslow
hierarchy of needs self-
actualization “social
needs”
self-esteem
belonging
safety
physiological
Monday, October 12, 2009
63. David McClelland
human motivation:
mix of needs
achievement affiliation power
Monday, October 12, 2009
64. David McClelland
human motivation:
mix of needs
achievement affiliation power
Monday, October 12, 2009
65. Maslow McClelland
self-
actualization
(achievement)
self-esteem
(power)
belonging
(affiliation)
Monday, October 12, 2009
66. motives shape
perceptions,
thoughts,
emotions,
values,
behavior.
Monday, October 12, 2009
67. our motives guide our
social media choices...
and how we behave
within them.
Monday, October 12, 2009
71. why?
mix of needs
Monday, October 12, 2009
73. what media
are you using?
Monday, October 12, 2009
75. could you play
Beethovenʼs
fifth symphony
on a whistle?
Monday, October 12, 2009
76. of course, but itʼs a lot
better to use the
Pittsburgh Symphony
Orchestra!
Monday, October 12, 2009
77. of course, but itʼs a lot LOL!
better to use the
Pittsburgh Symphony
Orchestra!
Monday, October 12, 2009
82. images:
still or moving
Monday, October 12, 2009
84. audio:
intimacy
Monday, October 12, 2009
86. how?
mix of media
Monday, October 12, 2009
89. “With telephone and TV
it is not so much the message
as the sender that is ʻsent.ʼ”
Monday, October 12, 2009
90. “With telephone and TV
it is not so much the message
as the sender that is ʻsent.ʼ”
if alive today,
I think McLuhan would
say the same thing about
“social media”
Monday, October 12, 2009
92. what kind of “sender”
succeeds in
social media?
Monday, October 12, 2009
93. what kind of “sender”
succeeds in
social media?
Monday, October 12, 2009
?
95. likeable
“more likeable”
has predicted every
presidential election
winner
since 1960
Monday, October 12, 2009
97. positive friendly
non-
open judgmental
likeable
vulnerable
secure
other- real
focused
“someone
like me”
Monday, October 12, 2009
99. approachable
interesting
engaging
informative
Monday, October 12, 2009
102. emotional
passionate
authentic
distinctive
Monday, October 12, 2009
104. efficient
succinct
(twitterize)
Monday, October 12, 2009
106. repeatable
storyteller
meaningful
“sticky”
timeless
Monday, October 12, 2009
108. trusted
influential
persuasive
credible
Monday, October 12, 2009
109. likeable
what?
mix of
qualities engaging
emotional
efficient
Monday, October 12, 2009
113. “I want them to know
I’m sitting next to
them in the ballpark,
talking.”
Monday, October 12, 2009
115. so...after a long,
hard day of
producing all this
different content,
in
all these
different media...
who are you?
Monday, October 12, 2009
118. “Who are you?” said
the Caterpillar.
“I - I hardly know, sir,
just at present - at least
I know who I was when
I got up this morning,
but I think I must have
changed several times
since then.”
Monday, October 12, 2009
119. Whoever I am,
I thank you,
PodCamp
Pittsburgh!
Monday, October 12, 2009