Working toWards better business intelligence for airlines and airports. The aviation industry wants to make air travel more personal and relevant for passengers so their journey becomes fast, seamless, with no unpredictable processes, uncertainty or stress. SITA's paper, Smart thinking, looks at these two areas and how they are shaping the industry today and will continue to shape it in the years to come. Specifically, the paper examines how: Access to data is the foundation for seamless travel Today's challenges are hindering progress The maturity of business intelligence will take time The future will entail predictive intelligence supporting preventative action

1. % of passengers who would use smartphones for travel
of Airlines
% investing in business intelligence solutions in the next 3 years
Manage
flight
disruptions
Real-time
flight
status
updates
Real-time
baggage status
information
Search
for
fares
DRIVERS & PRIORITIES
BUSINESS INTELLIGENCE
MATURITY & CHALLENGES
69% 72%
100%
AIRLINE
PRIORITIES
AIRPORT
PRIORITIES
$
85% 88%
PASSENGERS
WANT
INFORMATION
ON THE MOVE
AIRPORTS AND
AIRLINES INVEST
IN BUSINESS
INTELLIGENCE
SOLUTIONS
of Airports
90%
95% 88% 82% 90% 85% 74%
PRIORITIES
WHEN INVESTING
IN BUSINESS
INTELLIGENCE
SOLUTIONS
Sales
& Marketing
% ranked as priority for business intelligence investments
Passenger
Experience
Operational
Awareness
Sales
& Marketing
Passenger
Experience
Operational
Awareness
PROGRESS IN
BUSINESS
INTELLIGENCE
IN MANY AREAS
BUT SOME WAY
TO ACHIEVE
BEST IN CLASS
CHALLENGES ARE
CONSTRAINING
PROGRESS
System
incompatibility &
data integration
Only 5% of airlines
see no challenges
with data or system
compatibility
Only 8% of airports
have achieved best
practice for data
access or quality
Coping with/
analysing the
amount of data
62%
64%
Insufficient
data standards
61%
60%
55%
57%
Willingness to
share data with
third parties
46%
47%
Willingness
to share across
departments
% that consider
it a significant
challenge
42%
40%
0
1
2
3
4
0
1
2
3
4
Data Access,
Management
& Quality
Infrastructure &
Integration
Dashboards,
Visualisation
& Latency
Best Practice,
Governance & ROI
Airlines
2.3
2.4
BusinessIntelligence
MaturityIndex
1.7
1.9
2.2
1.9
1.6
1.5
Airports
© SITA I www.sita.aero I @sitaonline #SITAInsights