Coca Cola handles 15 billion cases annually and aims to increase that to 30 billion in the future to remain the undisputed leader in its industry. The company aims to provide thirst quenching drinks that create physical and emotional moments for customers. Coca Cola's strategies to increase market share include leveraging its core brand and 160 other brands, improving distribution efficiency through its bottler system, strengthening customer relationships, and committing to employees. Its global reach and financial reserves allow it to stay competitive locally by responding to shifts in tastes and demands while maintaining long-term profitability.

1. Future
Prospects

2. Future Turnover
 handle 15 billion
cases each year
 aim for the future: 30
billion cases
->Coca Cola:
undisputable leader in
its field & unique in any
industry

3. Aiming Products
o thirst quenching
o physical &
emotional moment

4. THE PACK
PLAN

5. Strategies to Increase
Market Share
: successful core brand
o increase market share with 160
other brands
o increase efficiency & capacity of
distribution system; bottler system
o bind Coca Cola to customers
o commit to employees

6. Competition Ability
o global reach: links to local shifts
in taste & demand
o financial reserves helps:
 to remain competitive in each
market
 to look at profit in the longer
term