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The Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive Documentary

Loc Dao, Head of Digital Content and Strategy, NFB Canada

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The Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive Documentary

  1. 1. Links to real projects in presentation: ! http://archive.cbcradio3.com ! http://godslake.nfb.ca ! http://thelasthunt.nfb.ca Please download the free tablet app ! http://pinepoint.nfb.ca ! http://bear71.nfb.ca ! http://circa1948.nfb.ca Free iPad/iPhone app is the main project - link on website ! Seven Digital Deadly Sins http://sins.nfb.ca
  2. 2. Looking Back Connecting the dots
  3. 3. CBC Radio 3 Digital Magazine 2002 - 2005
  4. 4. Early Days Origins
  5. 5. 630 interactive stories
  6. 6. Good stories transcend platform Users will read, listen and watch all at once We never play videos in little windows Lessons learned
  7. 7. NFB/Interactive Photo Essay
  8. 8. 2013 Challenge Interactive Photo Essay for Tablet first, then smartphone and desktop
  9. 9. First Try. Fail. oh yeah, and I want Interactive Animation
  10. 10. The Last Hunt New workflow 2014 Webby Award FWA Mobile Site of the Day FWA Site of the Day Made the user cry Linear written/audio story + semi-linear visual user experience
  11. 11. 1939 BirthofNFB Canadiandocumentary
  12. 12. No pressure. 70 years of Documentary History
  13. 13. Welcome to Pine Point NFB’s first original Interactive Documentary
  14. 14. PINEPOINT
  15. 15. Only 120,000 unique visitors in 3 years because of no marketing or social media strategy
  16. 16. You need to have a good story (don’t get stuck on form or tech) Know your audience (and why they will care) The audience is the editor (you’re no longer in control) Lessons learned
  17. 17. Marketing and Content will never be separate again Different audiences use different platforms, it should have also been a tablet app Story and form need to be conceived before the project starts production Linear written story + semi-linear visual user experience It took 6 months to write and re-write the script Lessons learned
  18. 18. With that, enter Storyworlds
  19. 19. Bear 71 Story World Sundance January 19, 2012
  20. 20. Act I: Bear 71 is performed live. Full Band: Live music version. Acoustic version: Co-Creator Jeremy Mendes and Cellist Heather Macintosh.
  21. 21. Act II: Installation
  22. 22. Act III: Interactive Documentary
  23. 23. Epilogue: Social Narrative Lance Weiler’s Community Team + Microsite + Postcards with QR Story in Filmmaker Magazine @iambear71 iambear71.tumblr.com
  24. 24. Interactive Doc - 300,000 people Installation and Live - 25,000 people FWA Site of the Year Webby Award Cannes Cyber Lion
  25. 25. “People have been discussing the possibilities of interactive film for decades, Bear 71 is one of the first examples of someone[sic] getting it right.” ! - Corinna Falusi, Ogilvy & Mather
  26. 26. Sometimes your first idea is the best one Story and Script are still the foundation of the work. The right author JB McKinnon (100 mile diet) brought the project to another level. Have the right team. Do you trust your devs? Lessons learned
  27. 27. Telling the story on different platforms can work The Storyworld was more than the sum of its parts Linear audio story + non-linear visual user experience Lessons learned
  28. 28. Gods Lake, The Last Hunt, Main Street, This Land Linear written/audio story + semi-linear visual user experience Circa 1948 Non-linear audio fragments + non-linear visual user experience Welcome to PinePoint Linear written story + semi-linear visual user experience Bear 71 Linear audio story + non-linear visual user experience A new form: Interactive Documentary
  29. 29. Circa 1948 Storyworld 2.0 Tribeca Film Festival April 22, 2014
  30. 30. Live Event
  31. 31. Interactive Installation
  32. 32. Story spreads
  33. 33. Apple features the app 25,000 downloads
  34. 34. Circa 1948 StoryWorld Live artist talk Play: Helen Lawrence(currently in Munich) iPad/iPhone App Interactive Installation Circa website
  35. 35. Hybrid Agile between web and game is tricky but does work Each piece of the Storyworld can exist standalone. Non-Linear audio story + non-linear visual user experience Lessons learned We can’t stop learning. We learned how to make a 3D render engine for tablets and the physical environment.
  36. 36. NFB + Guardian Seven Digital Deadly Sins June 6, 2014
  37. 37. StoryWorld Guardian Weekend Print Magazine Guardian Print Newspaper guardian.com and nfb.ca Guardian 4 million twitter followers
  38. 38. Launch
  39. 39. We sent out a press release
  40. 40. 150 Media Stories
  41. 41. Fast  Co     GeekSided     Huffington  Post  France   DesignTAXI   Interac;ve  Narra;ves   Refinery  29   Playback     Studio  Masbo     University  of  PiHsburgh     IDG  Now!     Crea;ve  Planet  Network   CretaDrive   Patheos   Wonderzine   Gigamir     NPR piece: http://www.nprberlin.de/post/digital-deadly-sins-morality-our-digital-obsessions https://www.wnyc.org/story/digital-deadly-sins-the-morality-of-our-digital-obsessions/ http://wypr.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.kplu.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.alaskapublic.org/NPRstory/?320321221 http://nwpr.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.capradio.org/news/npr/story?storyid=320321221 http://news.wfsu.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.wpr.org/digital-deadly-sins-morality-our-digital-obsessions http://www.ideastream.org/news/npr/320321221 http://wnku.org/post/digital-deadly-sins-morality-our-digital-obsessions http://wamu.org/news/14/06/09/digital_deadly_sins_the_morality_of_our_digital_obsessions http://ijpr.org/post/digital-deadly-sins-morality-our-digital-obsessions http://wamc.org/post/digital-deadly-sins-morality-our-digital-obsessions http://apr.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.opb.org/news/article/npr-digital-deadly-sins-the-morality-of-our-digital-obsessions/ http://ripr.org/post/digital-deadly-sins-morality-our-digital-obsessions http://wesa.fm/post/digital-deadly-sins-morality-our-digital-obsessions http://kccu.org/post/digital-deadly-sins-morality-our-digital-obsessions http://tpr.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.kclu.org/npr/?id=320321221 http://www.wvpe.org/index.php?id=320321221&type=story http://wgbhnews.org/post/digital-deadly-sins-morality-our-digital-obsessions http://peoriapublicradio.org/post/digital-deadly-sins-morality-our-digital-obsessions http://wuwm.com/post/digital-deadly-sins-morality-our-digital-obsessions http://krwg.org/post/digital-deadly-sins-morality-our-digital-obsessions http://kuer.org/post/digital-deadly-sins-morality-our-digital-obsessions http://northernpublicradio.org/post/digital-deadly-sins-morality-our-digital-obsessions http://wabe.drupal.publicbroadcasting.net/post/digital-deadly-sins-morality-our-digital-obsessions http://kwbu.org/post/digital-deadly-sins-morality-our-digital-obsessions http://news.prairiepublic.org/post/digital-deadly-sins-morality-our-digital-obsessions http://wkar.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.netnebraska.org/node/921306 http://kunm.org/post/digital-deadly-sins-morality-our-digital-obsessions http://indianatalks.com/site/2014/06/digital-deadly-sins-the-morality-of-our-digital-obsessions/ http://wutc.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.wvpe.org/index.php?id=320321221&type=story http://www.gpb.org/news/2014/06/09/digital-deadly-sins-the-morality-of-our-digital-obsessions?utm_source=feed   Canadian Press (Wire Service) pieces: http://www.winnipegfreepress.com/arts-and-life/entertainment/movies/does-googling-lead-to-gluttony--doc-links-
  42. 42. 9,382 facebook shares 80,000 people referred
  43. 43. 300,000 people 90,000 votes 218 countries
  44. 44. nfb.ca/interactive @locdao Apple and Google Play app stores: National Film Board of Canada