2. « A train getting into the station
at La Ciotat »
by Lumières brothers, 1896

4. Film is a VISUAL language

5. Transmedia storytelling is
a BEHAVIOURAL language

6. Engagement & Participation are
the ENGINE of transmedia stories

7. Participants
Producers
Spectators
A changing audience structure

8. New behaviours
will…

9. …structure the language of
transmedia :

10. turning passive viewers …

11. …into active participants

12. Playing

14. Hoaxing

18. Sharing

19. (photo copyright Phil Steele)

20. Creating

24. Bridging

26. Eventing

28. Trusting

30. Managing privacy

32. « People should have more privacy,
governments should have more
transparency »
Joy Ito, director MIT Media Lab

33. Caring

35. Phil Steele photo on « together »
(photo copyright Phil Steele)