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YUMMY
NUMMIES
NATURAL &
ORGANIC
CANDIES FOR
YOUR SWEET
TOOTH
BUSINESS BACKGROUND
Natural & Organic Candies
Confectionery
Eco-friendly
Health Conscious
Location
Headquarter
Kuala Lumpur,
Malaysia
YUMMY
NUMMIES
MARKET SIZE
Potential Customers
Revenues
TOP 5 GLOBAL CONFECTIONERY COMPANIES
  Confectionary Company Net Sales 2011
Number of
Employees
Factories
Worldwide
1
Kraft Foods Co.
(Illinois USA)
$19.96 billion 98,000 1,683
2
Mars Inc. 
(Virginia USA)
$16.20 billion 65,000 1,353
3
Nestl� SA 
(Vevey, Switzerland)
$12.80 billion 283,000 4,563
4
Ferrero Group 
(Piedmont, Italy)
$9.61 billion 21,600 18
5
Hershey Foods Corp
(Pennsylvania, USA)
$6.11 billion 14,400 N/A
Industry Trends
TARGETED
CUSTOMERS
CUSTOMER BACKGROUND
POTENTIAL COMPETITORS
MARKETING
STRATEGY
PRODUCTS
HARD CANDIES MILKY CANDIES
SOFT & CHEWY CANDIES
NATURAL & ORGANIC CANDIES
Suitable for “sweet tooth” of all ages
WHY YUMMY NUMMIES:-
• Natural & Organic
• No artificial flavoring
• No coloring
• No additives
• No preservatives
SERVICES
HOME DELIVERY EVENTS CANDY TRUCKS
CUSTOM MADE SCULPTURE
SALES STRATEGIES
Online Store Kiosk stand in shopping malls
SALES STRATEGIES
• Distribute candies to smaller and
larger retail companies
SALES STRATEGIES
Membership PromotionMonthly Subscription Box
Pricing
RM 8 Onwards
- 3 sizes of packaging
ADVERTISING PRODUCT
YOUTUBE COMMERCIAL SOCIAL NETWORK PAGE
Management
Strategies
LEGAL OWNERSHIP
PARTNERSHIP
(first 2 years)
Advantages:
•Easy to establish.
•The ability to raise funds increase, more partners able to
contribute more funds and borrowing capacity are greater.
•Benefits complimentary skills of more people. Wider pool of
knowledge, skills and contacts.
•Cost-effective as partner specializes in certain aspects of their
business.
•Provide moral support and more creative brainstorming.
LEGAL OWNERSHIP
CORPORATION
3rd year onwards
• Limited liabilities
• Can be transferred from one person to another,
therefore granting corporations an indefinite life.
• Easy to raise funds, raise money, owners of
corporations can sell shares to new owners.
ORGANIZATIONAL STRUCTURE
Functional
structure
HEADQUARTERS
PRODUCTION
DEPT.
Yincy Tan
FINANCIAL DEPT.
Hazel Crisostomo
MARKETING DEPT.
Alia Nisa
STAFF
HUMAN
RESOURCES DEPT
Syasya Janathan
STAFF STAFF STAFF
FINANCIAL
PLANNING
Starting Point
How much to start ?
Setup Costs RM 90,000
Production Costs RM 450,000
Overhead Costs RM 500,000
________
Rm1,040,000
Contingency (10%)
RM 120,000
Final Amount RM 1,160,000
CAPITAL INVESTMENT
RM 1,200,000
4-main shareholders (RM-300k each)
SALE FORECAST
Yearly Sales by Product
DESCRIPTION YEAR 1 YEAR 2 YEAR 3
soft candies 250k 500k 800k
hard candies 100k 200k 600k
milky candies 300k 600k 700k
gummy bears 75k 150k 500k
candy sculptures 50k 600k 800k
TOTAL SALES
PER YEAR
RM 775,000 RM 2,050,000 RM 3,400,000
REFERENCES
https://www.business.tas.gov.au/starting-a-business/starting-a-business-from-scratch/choosing-a-business-structure-
intro/partnership-advantages-and-disadvantages
http://www.bain.com/publications/articles/management-tools-strategic-planning.aspx
http://www.smallbusiness.wa.gov.au/business-topics/planning-structures/business-structures/
https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/products-9/types-of-products-
67/business-products-338-4062/
http://www.inc.com/welcome.html?destination=http://www.inc.com/inc5000/list/2014/industry/business-products-
services

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Organic Candy Business Plan