What is a Personal Brand and how you can use it as a professional marketing tool.

1. ©Tina Romano-Allen Independent Career & HR Professional

2. Who… Am I?

4. True… Or… False? Personal Branding is all about getting a job.

5. FALSE

6. True… Or… False? Personal Branding is about image management.

7. FALSE

8. True… Or… False? I have a Personal Brand.

9. TRUE

10. Let’s list some examples of brands…

15. What is a Personal... ?

17. What is YOUR Personal Brand?

18. Do You Have a Seat Here? Or…

19. Here… Exercise…

20. Why is Personal Branding important? Why? Why? Why?

23. You are being googled…

24. Fact… Information found on-line is used by others to assess your credibility, knowledge & experience

25. Job security no longer exists… (A given example)

26. Stand Out In a garden of similar products…

27. ... we might ask.

28. Step 1… Develop A Personal Brand Statement…

29. Step 2… Volunteer Yourself…

31. Step 4… … Use Social Media Some examples are...

32. How?? Build an effective LinkedIn Profile Participate in Online Communities Blog and/or Comment on Blogs Consider Facebook

37. Finally… What's the most powerful word in Personal Branding?

39. “ The more you work toward credibility and visibility in your profession, the quicker you enter that inner circle – in your department, in your company, and ultimately in your industry.”