Workshop: Digital personlig branding: Crash Course 06.02.15
•Download as PPTX, PDF•
1 like•475 views
Slides fra workshop for partnerorganisationerne bag Renovering på dagsordenen #renoverDK (personspecifikke eksempler er sorteret fra).
Recommended
Recommended
More Related Content
Similar to Workshop: Digital personlig branding: Crash Course 06.02.15
Similar to Workshop: Digital personlig branding: Crash Course 06.02.15 (20)
Workshop: Digital personlig branding: Crash Course 06.02.15
- 1. WORKSHOP: PERSONLIG DIGITAL BRANDING Tina Mellergaard Jensen, 25572110, tina.m@adviceas.dk 06-02-2015© Copyright1
- 2. 06-02-2015© Copyright2 Personlig branding på digitale medier Ny blog: Renovering på dagsordenen Kom med i hulen Første del af workshop: Linkedin Q&A Anden del af workshop: Twitter
- 3. 06-02-2015© Copyright3 RENOVERING PÅ DAGSORDENEN
- 5. 06-02-2015© Copyright5 PERSONLIG BRANDING OG AGENDASETTING PÅ DIGITALE MEDIER
- 6. 06-02-2015© Copyright6 1 9 90 Creators Editors Audience Kilde: Jake McKee & 90-9-1.com THE 90-9-1 RULE
- 9. Tina Mellergaard Jens… STEP 1: VANITY SEARCH
- 11. 06-02-2015© Copyright11 STEP 3: SPRED LIDT GOD KARMA
- 12. 06-02-2015© Copyright12 FØRSTE DEL AF WORKSHOP: LINKEDIN NETVÆRKSVÆRKTØJ OG PROFESSIONELT SOCIALT MEDIE
- 15. Research
- 16. 06-02-2015© Copyright16 KOM GODT I GANG MED DIN EGEN PROFIL 10 TIPS
- 17. Dit profilbillede er dit logo Kan jeg genkende dig i virkeligheden, hvis jeg har set dig på LinkedIn?
- 18. Headline/overskrift er den beskrivelse af dig, som flest ser Hold den skarp (høj søgeordsværdi) og lad den være dynamisk – og husk, at du også kommunikerer til folk uden for din egen virksomhed/faglighed.
- 19. Summary/kort beskrivelse er den beskrivelse af dig, som flest ser Hold den kort og brug pladsen klogt. Det er her du flytter LinkedIn fra kun at være et digitalt CV til at blive et professionelt socialt medie.
- 20. Erfaring: Job/timeline Er denne del up to date? Har du beskrevet de vigtigste opgaver og resultater omkring centrale jobs? Er din overskrift i overensstemmelse med din jobhistorik?
- 21. Skills & Expertise Brug denne feature (hvis du vælger at bruge den) til at være et hurtigt søgeordsoverblik over dine kvalifikationer. Sørg for, at de første ”endorsements” du får, er de mest præcise/dem, der rammer dig bedst.
- 22. Anbefalinger Få dem, før du får brug for dem og vær selv gavmild med dem.
- 23. Grupper og virksomheder Lad dig inspirere af andre eller søg selv efter interessante grupper og virksomheder. De ligger som små badges på din profil og fortæller om dine interesser.
- 24. Opbyg et netværk og udbyg det Vær ikke bange for at invitere folk til dit netværk, men jo mere perifere I er, desto mere begrundelse og personlighed kræver anmodningen.
- 29. Skriv en update på LinkedIn Del links til nyheder, viden, gode tips eller job. Tænk i konkret værdi for dit netværk og bidrag til den professionelle fortælling om dig selv.
- 31. 10 Blog direkte på LinkedIn LinkedIn har nu åbnet for, at alle kan blogge via platformen. Brug det aktivt (dit netværk notificeres automatisk om dine indlæg).
- 34. Men før du går i gang…
- 38. 06-02-2015© Copyright38 TWITTER NETVÆRKSVÆRKTØJ OG INTRANET FOR JOURNALISTER OG POLITIKERE …OG ALLE OS ANDRE
- 39. 06-02-2015© Copyright39 Twitter er en online social netværks- og microblogging service der gør sine brugere i stand til at sende og læse tekstbaserede beskeder text- based messages på op til 140 tegn – kaldet "tweets“
- 42. 06-02-2015© Copyright42 Ca. 50.000 aktive danske brugere (udgør ca. 25 % af danske profiler) Uddannelse Politik Kommunikation og tech Sport Teens
- 44. Er det svært at komme i gang på Twitter? Ja og nej… @vi taler lidt #mærkeligt, og man skal huske sin #tweetiquette.
- 46. 1) Beslut dig for et handle (@dittwitternavn) 2) Vælg et profilbillede 3) Skriv en biotekst 4) Begynd at følge interessante profiler 5) Skriv dit første tweet (#nypåtwitter/#nypaatwitter)
- 48. 06-02-2015© Copyright48 KOM MED I HULEN…
- 49. 06-02-2015© Copyright49 Find andre, der tweeter om #RenoverDK: https://twitter.com/Soren_Meyer/lists Følg bloggen og find indhold, som du kan dele: http://www.renoveringpaadagsordenen.dk/ Følg @renoverdk på Twitter
Editor's Notes
- WORD – OF – MOUTH ENSURES TOP-OF-MIND It makes our calls-to-action much more compelling, credible, and likely to evoke a positive, pro-IBM response among clients and prospects–ultimately creating self-sustaining brand evangelism and driving brand preference.
- Google it.
- Research Listen to what people are saying, thinking, and feeling. Understand your customer. Understand what they think about your brand. Understand what they want. Understand what you're doing well, and where you could be doing better. Listening to the conversations taking place isn't a substitute for traditional research, but if you're not listening to the conversation, you're missing out!
- Your picture will be the first thing people notice when they look at your profile. How does it represent you and the organizations you are associated with? And if you don’t have a picture, it’s time to get one.
- Your picture will be the first thing people notice when they look at your profile. How does it represent you and the organizations you are associated with? And if you don’t have a picture, it’s time to get one.
- Your picture will be the first thing people notice when they look at your profile. How does it represent you and the organizations you are associated with? And if you don’t have a picture, it’s time to get one.
- Are your timelines accurate? What does your headline say about you right now? What were your actual job titles? Make sure to list out specific responsibilities. That doesn’t necessarily mean listing out every skill –but you should list your achievements and clients. This part of your profile can be found via LinkedIn search and the Recruiter Tool; if you want to be discovered, this needs to be complete.
- Are your timelines accurate? What does your headline say about you right now? What were your actual job titles? Make sure to list out specific responsibilities. That doesn’t necessarily mean listing out every skill –but you should list your achievements and clients. This part of your profile can be found via LinkedIn search and the Recruiter Tool; if you want to be discovered, this needs to be complete.
- Are your timelines accurate? What does your headline say about you right now? What were your actual job titles? Make sure to list out specific responsibilities. That doesn’t necessarily mean listing out every skill –but you should list your achievements and clients. This part of your profile can be found via LinkedIn search and the Recruiter Tool; if you want to be discovered, this needs to be complete.
- Are your timelines accurate? What does your headline say about you right now? What were your actual job titles? Make sure to list out specific responsibilities. That doesn’t necessarily mean listing out every skill –but you should list your achievements and clients. This part of your profile can be found via LinkedIn search and the Recruiter Tool; if you want to be discovered, this needs to be complete.
- Are your timelines accurate? What does your headline say about you right now? What were your actual job titles? Make sure to list out specific responsibilities. That doesn’t necessarily mean listing out every skill –but you should list your achievements and clients. This part of your profile can be found via LinkedIn search and the Recruiter Tool; if you want to be discovered, this needs to be complete.
- Are your timelines accurate? What does your headline say about you right now? What were your actual job titles? Make sure to list out specific responsibilities. That doesn’t necessarily mean listing out every skill –but you should list your achievements and clients. This part of your profile can be found via LinkedIn search and the Recruiter Tool; if you want to be discovered, this needs to be complete.
- Are your timelines accurate? What does your headline say about you right now? What were your actual job titles? Make sure to list out specific responsibilities. That doesn’t necessarily mean listing out every skill –but you should list your achievements and clients. This part of your profile can be found via LinkedIn search and the Recruiter Tool; if you want to be discovered, this needs to be complete.
- Are your timelines accurate? What does your headline say about you right now? What were your actual job titles? Make sure to list out specific responsibilities. That doesn’t necessarily mean listing out every skill –but you should list your achievements and clients. This part of your profile can be found via LinkedIn search and the Recruiter Tool; if you want to be discovered, this needs to be complete.
- https://twitter.com/ernstpoulsen/lists
- Your picture will be the first thing people notice when they look at your profile. How does it represent you and the organizations you are associated with? And if you don’t have a picture, it’s time to get one.
- Your picture will be the first thing people notice when they look at your profile. How does it represent you and the organizations you are associated with? And if you don’t have a picture, it’s time to get one.