Students and small business entrepreneurs discover new ways to gather business intelligence and apply it to their career/prospect acquisition strategies. Personal branding techniques using LinkedIn and Twitter are discussed in depth. This 60-minute breakout session was presented at the 2nd Annual Women's Business Leadership Summit at Montclair State University on Friday, February 15, 2012.

1. Tech Tactics
2nd Annual Women’s Leadership Summit
Montclair State University
Tina Powell
February 15, 2013 @tinacpowell

2. I. My Story
II. Track Record of Accomplishments
III. Interpersonal and Communication Skills
IV. Passion and Interest in the Company
V. Resources
VI. Q &A
Today’s topics 2

3. This is my story 3

4. “You need to be
twice as good”
Condoleeza Rice
4

5. Show Me A Track Record of Accomplishments
1. Accomplishments 5

6. Clean up Do a Google Do a Google
Facebook Search Image search
Adjust your What comes Who has you
privacy settings up? tagged?
6

7. Unleashpossibleblog.com 7

8. • Headshot
• Headline
• Summary
• Recommendations
• Experience
• Skills
• Education
• LinkedIn Groups
• Special Awards
Profile 8

9. 9

10. • School assignment
• Group project
• Excel file
• Ebook
• How to Guide
• School club
• Associations
• Volunteer
But…tell your story 10

11. Essential to every job function in the organization
2. Interpersonal and
communication skills 11

12. Methods Remember
1. Email • Good grammar, spelling and
2. Telephone punctuation
• Personalize
3. Face to Face
• Landline preferred
4. Written
• Ring back tone
• Answer consistently
• Eye contact
• Firm handshake
• Naming convention on file
Communication 12

13. Not this! 13

14. Why are you the right person for our company?
3. Passion and Interest 14

15. 15

16. Kelmar Associates 16

17. 17

18. 18

19. o Follow on LinkedIn
o Job fair list o Search for 1st level
o Select company connections
o Google company
o Visit profiles
o Visit website
o Read o Send InMail
biographies
o Read blog posts o YouTube Clips
o Learn executive o Follow on Twitter
management o Like on Facebook
o Follow on Pinterest
Internet and Social Media 19

20. • Google News
• What is Trending?
• RSS Reader
• Search keywords –
• Google Alert industry and company
Google and Twitter 20

21. Three
Passion and interest in
the company
Two
Interpersonal and
communication skills
One
Track record of
accomplishments
21

22. @tinacpowell
linkedin.com/in/tinapowell
pinterest.com/tinacpowell
Speaking – Training – Workshops – Coaching
E-Mail: tinacpowell@gmail.com
Thank you! 22