SlideShare a Scribd company logo
1 of 30
Stop Boring Content With
Comedy Writing Secrets
Tim Washer
@timwasher
Laws of Comedy
• Hard Left Turn
• Pain
• Hard K sound. And X
• Numbers: Odd is funnier than even
• ”Goat”
• Call-back
• Vulnerability
https://youtu.be/MSqXKp-00hM
“With this in the backdrop, IBM is
re-positioning the mainframe as a
back-to-the-future alternative. The
tone of Hoey’s spoof training video
is in keeping with the kinder,
humbler image IBM now seeks to
project.”
Hyperbole
Parody
“They said in 4 minutes something I've been saying for 10 years with
hundreds of thousands of words.”
https://youtu.be/cjuGCJJUGsg?t=1m9s
Political attack ad parody with Ann Handley https://vimeo.com/60120766
Juxtaposition
Put an extraordinary character in an
ordinary situation
youtube/DudeDayFilms
Anachronism
https://vimeo.com/207290508/bb58470afd
Suggestion 1 Suggestion 2
Attributes
Juxtaposition
Suggestion 1 Suggestion 2
Attributes
JUXTAPOSITION
Circus Bacon
Creepy
Circus
Clowns
Shovel
Trapeze
Pigs
Bacon
Farm
Ham
Eggs
Rooster
The Shining
Confetti
Clowns Farm
Attributes
• Rainbow hair
• Giant shoes
• Makeup
• Packed into car
• Balloons
• Farmer
• Livestock
• Early risers
• Rooster
• Tractor
Captions
For Sale:
Leather sofa.
Seats 5 comfortably
My little girl’s
becoming a
woman
Plymouth Rock
Where the
pilgrims hid the
spare house key
Delaware River Gap
Paddling through the
state forest we
spotted 4 bald eagles
and one with a pretty
bad comb-over
WARNING: Beware
of bears making
announcements
Waited here for
10 minutes
before I realized
this wasn’t a
Cinnabon
Rijksmuseum Schiphol
Airport
Ask me anything at the Post-Presentation Huddle!
tim@timwasher.com
@timwasher

More Related Content

More from Tim Washer

Digital Summit: Customer Storytelling Ideas (handout)
Digital Summit: Customer Storytelling Ideas  (handout)Digital Summit: Customer Storytelling Ideas  (handout)
Digital Summit: Customer Storytelling Ideas (handout)Tim Washer
 
Connecting Through Humor MPB2B 2018
Connecting Through Humor MPB2B 2018Connecting Through Humor MPB2B 2018
Connecting Through Humor MPB2B 2018Tim Washer
 
Improv Rules for B2B Storytelling - CMWorld 2017
Improv Rules for B2B Storytelling - CMWorld 2017Improv Rules for B2B Storytelling - CMWorld 2017
Improv Rules for B2B Storytelling - CMWorld 2017Tim Washer
 
Creating a Seamless Video Strategy on a Budget - CMWorld14
Creating a Seamless Video Strategy on a Budget - CMWorld14Creating a Seamless Video Strategy on a Budget - CMWorld14
Creating a Seamless Video Strategy on a Budget - CMWorld14Tim Washer
 
Converting Your Smartphone into a Video Studio
Converting Your Smartphone into a Video StudioConverting Your Smartphone into a Video Studio
Converting Your Smartphone into a Video StudioTim Washer
 
Improv Rules for the Workplace. #INBOUND13
Improv Rules for the Workplace.  #INBOUND13Improv Rules for the Workplace.  #INBOUND13
Improv Rules for the Workplace. #INBOUND13Tim Washer
 

More from Tim Washer (6)

Digital Summit: Customer Storytelling Ideas (handout)
Digital Summit: Customer Storytelling Ideas  (handout)Digital Summit: Customer Storytelling Ideas  (handout)
Digital Summit: Customer Storytelling Ideas (handout)
 
Connecting Through Humor MPB2B 2018
Connecting Through Humor MPB2B 2018Connecting Through Humor MPB2B 2018
Connecting Through Humor MPB2B 2018
 
Improv Rules for B2B Storytelling - CMWorld 2017
Improv Rules for B2B Storytelling - CMWorld 2017Improv Rules for B2B Storytelling - CMWorld 2017
Improv Rules for B2B Storytelling - CMWorld 2017
 
Creating a Seamless Video Strategy on a Budget - CMWorld14
Creating a Seamless Video Strategy on a Budget - CMWorld14Creating a Seamless Video Strategy on a Budget - CMWorld14
Creating a Seamless Video Strategy on a Budget - CMWorld14
 
Converting Your Smartphone into a Video Studio
Converting Your Smartphone into a Video StudioConverting Your Smartphone into a Video Studio
Converting Your Smartphone into a Video Studio
 
Improv Rules for the Workplace. #INBOUND13
Improv Rules for the Workplace.  #INBOUND13Improv Rules for the Workplace.  #INBOUND13
Improv Rules for the Workplace. #INBOUND13
 

Recently uploaded

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerAmirNasiruog
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxelizabethella096
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxabhishekshetti14
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxChelsiaD
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxVikasTiwari846641
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsssuser4571da
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupVbout.com
 

Recently uploaded (20)

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptx
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
 

Comedy Writing Secrets to Stop Boring Content

Editor's Notes

  1. https://youtu.be/MSqXKp-00hM http://blog.sfgate.com/techchron/2006/08/29/what-are-they-drinking-in-armonk/
  2. ask, “What genre would my campaign fit in to”
  3. https://youtu.be/cjuGCJJUGsg?t=1m9s
  4. make your product the hero of an ancient predicament
  5. person / place / thing