How Viral Content Marketing Video can Improve SEO Results - Geert Coppens - CEO Instruxion - Explania.com - TFMA London 2011 - Technology For Marketing and Advertising

1. How Viral Content Marketing Video can Improve SEO Results Geert Coppens, CEO TFM&A London - March 1-2, 2011

2. How Viral Content Marketing Video can Improve SEO Results Geert Coppens, CEO

3. Agenda: What is Content Marketing? Viral Content Impact on SEO Why Video?

4. How Viral Content Marketing Video can Improve SEO Results

5. Content Marketing: Stop selling, start giving

6. Explania.com - 2011

7. Explania.com - Timo Mouton - 2011 www.willitblend.com

8. Explania.com - 2011

9. “ Regardless of what business you’re in, you’re really in the content business.” Gary Vaynerchuk Explania.com - 2011

10. Joe Pulizzi Explania.com - 2011

11. Joe Pulizzi: “ Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract , acquire , and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Explania.com - 2011

12. What Content Marketing is NOT Explania.com - 2011

13. How Viral Content Marketing Video can Improve SEO Results

15. Explania.com - Timo Mouton - 2011

16. Embedding: Viral Spreading

17. Sponsor/Advertiser Visibility

18. When do people share content? Entertainment Fun Weird stuff Amazing Information Relevance Value Interesting Explania.com - 2011

19. Social Media: Viral Spreading

20. How Viral Content Marketing Video can Improve SEO Results

24. Joe Pulizzi: “ Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in reconciling neutral content with a positive return.” Explania.com - 2011

25. Video is huge! Prediction: by 2013, 90% of Web Traffic will be Video http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/ Explania.com - 2011

29. Sources: http://www.reelseo.com/content-marketing-video-social-media/ http://www.reelseo.com/video-xml-sitemaps-video/ http://contentmarketingtoday.com/category/content-marketing/video/ http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/ http://www.webvideomarketing.org/ http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/ http://www.emarketer.com/Article.aspx?R=1008070 http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educated http://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/ http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/ http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Video http://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-louca http://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/ http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751 http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-material http://www.toprankblog.com/2011/01/content-marketing-tips-5/ Explania.com - Timo Mouton - 2011

30. Embed and Win… a Tablet Explania.com - Timo Mouton - 2011 www.explania.com/embed-and-win

31. Thank you! Questions? [email_address] Explania.com - 2011 @Explania