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Some Context for Thinking About
                        Technology and Sustainability
                                             Tim O’Reilly
                                           O’Reilly Media

                                                  Verge
                                          March 15, 2012




Friday, July 20, 12
The problems we face as a world
                         are of a scale and difficulty
                             that old approaches
                        no longer seem able to cope




Friday, July 20, 12
Can technology help?




Friday, July 20, 12
“The skill of writing is to create a
                       context in which other people can
                       think.”

                                          -Edwin Schlossberg




Friday, July 20, 12
The extraordinary convergence
                      of computing and human potential




Friday, July 20, 12
Towards a global brain




Friday, July 20, 12
The Google Autonomous Vehicle




Friday, July 20, 12
Some of you may have heard last year that Google announced a robotic car that has driven over a hundred thousand miles in ordinary traffic.This is thought provoking on a number of
levels. Let’s talk through a number of them, and the implications for our business.
2005: Seven Miles in Seven Hours




Friday, July 20, 12
You see, back in 2005, when a car won the DARPA Grand Challenge, it went seven miles in seven hours.
2011: Hundreds of thousands of miles in ordinary traffic




Friday, July 20, 12
1. Artificial Intelligence




                                    “the science and engineering
                                   of making intelligent machines”
                                             -John McCarthy, 1956



Friday, July 20, 12
But it isn’t just better AI
           “We don’t have better algorithms. We just have more data.” - Peter Norvig,
           Chief Scientist, Google




Friday, July 20, 12
Big data and machine learning really are central. Yet here, only six years later, the Google autonomous vehicle has driven hundreds of thousands of miles in ordinary traffic. What’s
different? Peter Norvig says that the AI isn’t any better. Google just has more data. What kind of data? It turns out that Google had human drivers drive all those streets in cars that
were taking pictures, and taking very precise measurements of distances to everything. The car is actually remembering the route that was driven by human drivers at some previous
time. That “memory”, as recorded by the car’s electronic sensors, is stored in the cloud, and helps guide the car. As Peter pointed out, “picking a traffic light out of the field of view of
a video camera is a hard AI problem. Figuring out if it’s red or green when you already know it’s there is trivial.”
2. Intelligence Augmentation
           “The human mind ... operates by association. With one item in its grasp, it snaps
           instantly to the next that is suggested by the association of thoughts, in accordance
           with some intricate web of trails carried by the cells of the brain. It has other
           characteristics, of course; trails that are not frequently followed are prone to fade,
           items are not fully permanent, memory is transitory. Yet the speed of action, the
           intricacy of trails, the detail of mental pictures, is awe-inspiring beyond all else in
           nature.
           Man cannot hope fully to duplicate this mental process artificially, but he certainly
           ought to be able to learn from it. ... One cannot hope thus to equal the speed and
           flexibility with which the mind follows an associative trail, but it should be possible to
           beat the mind decisively in regard to the permanence and clarity of the items
           resurrected from storage.
           Consider a future device for individual use, which is a sort of mechanized private file
           and library. It needs a name, and, to coin one at random, "memex" will do.”
             – Vannevar Bush, As We May Think, 1945




Friday, July 20, 12
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Friday, July 20, 12
A device that knows where I am
                      better than I do, a knowing
                      assistant telling me where to go
                      and how to get there.




Friday, July 20, 12
Beyond information retrieval: real
                      time connection with other people
                      and what they know.




Friday, July 20, 12
AI plus the recorded memory of augmented humans




Friday, July 20, 12
Big data and machine learning really are central. Yet here, only six years later, the Google autonomous vehicle has driven hundreds of thousands of miles in ordinary traffic. What’s
different? Peter Norvig says that the AI isn’t any better. Google just has more data. What kind of data? It turns out that Google had human drivers drive all those streets in cars that
were taking pictures, and taking very precise measurements of distances to everything. The car is actually remembering the route that was driven by human drivers at some previous
time. That “memory”, as recorded by the car’s electronic sensors, is stored in the cloud, and helps guide the car. As Peter pointed out, “picking a traffic light out of the field of view of
a video camera is a hard AI problem. Figuring out if it’s red or green when you already know it’s there is trivial.”
3. Human-Computer Symbiosis


           “The hope is that, in not too many years, human brains and
           computing machines will be coupled together very tightly, and
           that the resulting partnership will think as no human brain has
           ever thought and process data in a way not approached by the
           information-handling machines we know today.”

             – Licklider, J.C.R., "Man-Computer Symbiosis", IRE Transactions on Human
               Factors in Electronics, vol. HFE-1, 4-11, Mar 1960. Eprint




Friday, July 20, 12
Harnessing Collective Intelligence




Friday, July 20, 12
A few key assertions
      § We are building a network-mediated global mind
      § It is not skynet
      § It is us, augmented




Friday, July 20, 12
But instead, the global brain is a human-computer symbiosis. The google vehicle is only the latest of a long series of developments that show how we are augmenting ourselves and
connecting ourselves into something bigger. This picture is a routing map of the internet. It’s striking how much it looks like a map of the synapses in a human brain. It’s nowhere
near as dense yet, but the imagery alone is suggestive. But there’s a lot more here than just imagery.
“global consciousness is that thing
                      responsible for deciding that pots
                      containing decaffeinated coffee should
                      be orange”

                                                     Danny Hillis (via Jeff Bezos)


                      http://www.oreillynet.com/pub/a/network/2005/03/16/etech_3.html




Friday, July 20, 12
Friday, July 20, 12
But what’s different now is the way that electronic media speeds up that process. Using twitter, we can instantly learn about trending topics around the world, and share in the
responses of others.
Friday, July 20, 12
Friday, July 20, 12
Friday, July 20, 12
Let’s watch that in action.
“Wikipedia is not an encyclopedia. It
                      is a virtual city, a city whose main
                      export to the world is its
                      encyclopedia articles, but with an
                      internal life of its own.”




Friday, July 20, 12
Michael Nielsen
Friday, July 20, 12
Every wikipedia entry has a talk page. Here’s a discussion of why they changed the page to be about the Tohoku earthquake rather than the Sendai earthquake. It turns out that’s how
it’s referred to in Japan.
Wired’s Topic Visualization of 24 hours of NYC 311 Calls




Friday, July 20, 12
“Would you be willing to cross the street with
                        information that was five minutes old?”
                                                   -Jeff Jonas



Friday, July 20, 12
“The Wanamaker Problem”




                                                                                           “Half the money I spend on
                                                                                           advertising is wasted; the trouble is I
                                                                                           don't know which half.”

                                                                                                            - John Wanamaker (1838-1922)




Friday, July 20, 12
That leads me to the whole topic of feedback loops. It isn’t just that this information is going mind to mind. We are increasingly taking this information and creating electronic
feedback loops, which might include humans in different ways. Increasingly, technology is solving what we can call “the Wanamaker problem.”
Solving the Wanamaker Problem Beyond Advertising




                        “Only 1% of healthcare spend now goes to diagnosis. We need to
                        shift from the idea that you do diagnosis at the start, followed by
                        treatment, to a cycle of diagnosis, treatment, diagnosis...as we
                        explore what works.”
                                                         -Pascale Witz, GE Medical Diagnostics




Friday, July 20, 12
We’re now seeing this same idea spread to other areas of the economy. For example, in healthcare, personalized medicine requires new kinds of diagnostic feedback loops.
Friday, July 20, 12
In the city of San Francisco, you’re seeing something similar, where all the parking meters are equipped with sensors, and pricing varies by time of day, and ultimately by demand. I’m
calling these systems of “algorithmic regulation” - they regulate in the same way our body regulates itself, autonomically and unconsciously.
Friday, July 20, 12
Friday, July 20, 12
Friday, July 20, 12
Friday, July 20, 12
Friday, July 20, 12
Friday, July 20, 12
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Friday, July 20, 12
The new skills at the heart of the collective intelligence revolution




Friday, July 20, 12
This shift requires new competencies of companies. The field has increasingly come to be called “Data Science” - extracting meaning and services from data - and as you can see, the
set of skills that make up this job description are in high demand according to LinkedIn. They are literally going asymptotic.
The global brain is us,
                      connected and augmented




Friday, July 20, 12
Vannevar Bush’s Memex - 1945




Friday, July 20, 12
Friday, July 20, 12
“Your job as a parent is to prepare
                          your child for the future.”




Friday, July 20, 12
If the global brain is still a child,
                       what should we be teaching it?
                        How should we be rearing it?




Friday, July 20, 12
Predictive analytics in information applications mirrors human learning




Friday, July 20, 12
Our algorithms and the goals we set for them
                             mirror human vices and virtues




Friday, July 20, 12
We are all Khaled Said




Friday, July 20, 12
“Access to all the world’s information”

                         “How can applications be better
                            when they are social?”

                        “Changing the world by spreading
                          the knowledge of innovators”




Friday, July 20, 12
Data Science Used for Private Gain and Public Harm




Friday, July 20, 12
How can we make the emerging global consciousness
                            not only more resilient, but more moral?




Friday, July 20, 12
We’ve got one world. We’d better get it right.




Friday, July 20, 12

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Verge (pdf with some notes)

  • 1. Some Context for Thinking About Technology and Sustainability Tim O’Reilly O’Reilly Media Verge March 15, 2012 Friday, July 20, 12
  • 2. The problems we face as a world are of a scale and difficulty that old approaches no longer seem able to cope Friday, July 20, 12
  • 4. “The skill of writing is to create a context in which other people can think.” -Edwin Schlossberg Friday, July 20, 12
  • 5. The extraordinary convergence of computing and human potential Friday, July 20, 12
  • 6. Towards a global brain Friday, July 20, 12
  • 7. The Google Autonomous Vehicle Friday, July 20, 12 Some of you may have heard last year that Google announced a robotic car that has driven over a hundred thousand miles in ordinary traffic.This is thought provoking on a number of levels. Let’s talk through a number of them, and the implications for our business.
  • 8. 2005: Seven Miles in Seven Hours Friday, July 20, 12 You see, back in 2005, when a car won the DARPA Grand Challenge, it went seven miles in seven hours.
  • 9. 2011: Hundreds of thousands of miles in ordinary traffic Friday, July 20, 12
  • 10. 1. Artificial Intelligence “the science and engineering of making intelligent machines” -John McCarthy, 1956 Friday, July 20, 12
  • 11. But it isn’t just better AI “We don’t have better algorithms. We just have more data.” - Peter Norvig, Chief Scientist, Google Friday, July 20, 12 Big data and machine learning really are central. Yet here, only six years later, the Google autonomous vehicle has driven hundreds of thousands of miles in ordinary traffic. What’s different? Peter Norvig says that the AI isn’t any better. Google just has more data. What kind of data? It turns out that Google had human drivers drive all those streets in cars that were taking pictures, and taking very precise measurements of distances to everything. The car is actually remembering the route that was driven by human drivers at some previous time. That “memory”, as recorded by the car’s electronic sensors, is stored in the cloud, and helps guide the car. As Peter pointed out, “picking a traffic light out of the field of view of a video camera is a hard AI problem. Figuring out if it’s red or green when you already know it’s there is trivial.”
  • 12. 2. Intelligence Augmentation “The human mind ... operates by association. With one item in its grasp, it snaps instantly to the next that is suggested by the association of thoughts, in accordance with some intricate web of trails carried by the cells of the brain. It has other characteristics, of course; trails that are not frequently followed are prone to fade, items are not fully permanent, memory is transitory. Yet the speed of action, the intricacy of trails, the detail of mental pictures, is awe-inspiring beyond all else in nature. Man cannot hope fully to duplicate this mental process artificially, but he certainly ought to be able to learn from it. ... One cannot hope thus to equal the speed and flexibility with which the mind follows an associative trail, but it should be possible to beat the mind decisively in regard to the permanence and clarity of the items resurrected from storage. Consider a future device for individual use, which is a sort of mechanized private file and library. It needs a name, and, to coin one at random, "memex" will do.” – Vannevar Bush, As We May Think, 1945 Friday, July 20, 12
  • 15. A device that knows where I am better than I do, a knowing assistant telling me where to go and how to get there. Friday, July 20, 12
  • 16. Beyond information retrieval: real time connection with other people and what they know. Friday, July 20, 12
  • 17. AI plus the recorded memory of augmented humans Friday, July 20, 12 Big data and machine learning really are central. Yet here, only six years later, the Google autonomous vehicle has driven hundreds of thousands of miles in ordinary traffic. What’s different? Peter Norvig says that the AI isn’t any better. Google just has more data. What kind of data? It turns out that Google had human drivers drive all those streets in cars that were taking pictures, and taking very precise measurements of distances to everything. The car is actually remembering the route that was driven by human drivers at some previous time. That “memory”, as recorded by the car’s electronic sensors, is stored in the cloud, and helps guide the car. As Peter pointed out, “picking a traffic light out of the field of view of a video camera is a hard AI problem. Figuring out if it’s red or green when you already know it’s there is trivial.”
  • 18. 3. Human-Computer Symbiosis “The hope is that, in not too many years, human brains and computing machines will be coupled together very tightly, and that the resulting partnership will think as no human brain has ever thought and process data in a way not approached by the information-handling machines we know today.” – Licklider, J.C.R., "Man-Computer Symbiosis", IRE Transactions on Human Factors in Electronics, vol. HFE-1, 4-11, Mar 1960. Eprint Friday, July 20, 12
  • 20. A few key assertions § We are building a network-mediated global mind § It is not skynet § It is us, augmented Friday, July 20, 12 But instead, the global brain is a human-computer symbiosis. The google vehicle is only the latest of a long series of developments that show how we are augmenting ourselves and connecting ourselves into something bigger. This picture is a routing map of the internet. It’s striking how much it looks like a map of the synapses in a human brain. It’s nowhere near as dense yet, but the imagery alone is suggestive. But there’s a lot more here than just imagery.
  • 21. “global consciousness is that thing responsible for deciding that pots containing decaffeinated coffee should be orange” Danny Hillis (via Jeff Bezos) http://www.oreillynet.com/pub/a/network/2005/03/16/etech_3.html Friday, July 20, 12
  • 22. Friday, July 20, 12 But what’s different now is the way that electronic media speeds up that process. Using twitter, we can instantly learn about trending topics around the world, and share in the responses of others.
  • 25. Friday, July 20, 12 Let’s watch that in action.
  • 26. “Wikipedia is not an encyclopedia. It is a virtual city, a city whose main export to the world is its encyclopedia articles, but with an internal life of its own.” Friday, July 20, 12 Michael Nielsen
  • 27. Friday, July 20, 12 Every wikipedia entry has a talk page. Here’s a discussion of why they changed the page to be about the Tohoku earthquake rather than the Sendai earthquake. It turns out that’s how it’s referred to in Japan.
  • 28. Wired’s Topic Visualization of 24 hours of NYC 311 Calls Friday, July 20, 12
  • 29. “Would you be willing to cross the street with information that was five minutes old?” -Jeff Jonas Friday, July 20, 12
  • 30. “The Wanamaker Problem” “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker (1838-1922) Friday, July 20, 12 That leads me to the whole topic of feedback loops. It isn’t just that this information is going mind to mind. We are increasingly taking this information and creating electronic feedback loops, which might include humans in different ways. Increasingly, technology is solving what we can call “the Wanamaker problem.”
  • 31. Solving the Wanamaker Problem Beyond Advertising “Only 1% of healthcare spend now goes to diagnosis. We need to shift from the idea that you do diagnosis at the start, followed by treatment, to a cycle of diagnosis, treatment, diagnosis...as we explore what works.” -Pascale Witz, GE Medical Diagnostics Friday, July 20, 12 We’re now seeing this same idea spread to other areas of the economy. For example, in healthcare, personalized medicine requires new kinds of diagnostic feedback loops.
  • 32. Friday, July 20, 12 In the city of San Francisco, you’re seeing something similar, where all the parking meters are equipped with sensors, and pricing varies by time of day, and ultimately by demand. I’m calling these systems of “algorithmic regulation” - they regulate in the same way our body regulates itself, autonomically and unconsciously.
  • 41. The new skills at the heart of the collective intelligence revolution Friday, July 20, 12 This shift requires new competencies of companies. The field has increasingly come to be called “Data Science” - extracting meaning and services from data - and as you can see, the set of skills that make up this job description are in high demand according to LinkedIn. They are literally going asymptotic.
  • 42. The global brain is us, connected and augmented Friday, July 20, 12
  • 43. Vannevar Bush’s Memex - 1945 Friday, July 20, 12
  • 45. “Your job as a parent is to prepare your child for the future.” Friday, July 20, 12
  • 46. If the global brain is still a child, what should we be teaching it? How should we be rearing it? Friday, July 20, 12
  • 47. Predictive analytics in information applications mirrors human learning Friday, July 20, 12
  • 48. Our algorithms and the goals we set for them mirror human vices and virtues Friday, July 20, 12
  • 49. We are all Khaled Said Friday, July 20, 12
  • 50. “Access to all the world’s information” “How can applications be better when they are social?” “Changing the world by spreading the knowledge of innovators” Friday, July 20, 12
  • 51. Data Science Used for Private Gain and Public Harm Friday, July 20, 12
  • 52. How can we make the emerging global consciousness not only more resilient, but more moral? Friday, July 20, 12
  • 53. We’ve got one world. We’d better get it right. Friday, July 20, 12