Watching the Alpha Geeks Tim
O’Reilly O’Reilly Media, Inc. www.oreilly.com Stanford EE380 November 19, 2008

We’re best known as a
book publisher 2

What We Really Do At
O'Reilly Change the world by spreading the knowledge of innovators 3

How we do it •
Find interesting technologies and people innovating from the edge • Amplify their effectiveness by spreading the information needed for others to follow them. • Books 4

How we do it •
Find interesting technologies and people innovating from the edge • Amplify their effectiveness by spreading the information needed for others to follow them. • Books, Conferences 5

How we do it •
Find interesting technologies and people innovating from the edge • Amplify their effectiveness by spreading the information needed for others to follow them. • Books, Conferences, Online 6

Some Examples • First books
on Linux and Perl - 1991 • First book on the internet, covered WWW when there were only 200 web sites - 1992 • Launched first commercial web site, 1993 • First advocacy about web services - 1997 • Organized meeting where term “open source” was adopted - 1998 • Coined term Web 2.0 to describe rules for new internet platform - 2004 • Make: celebrates the new DIY - 2006 7

Watch the Alpha Geeks •
New technologies first exploited by hackers, then entrepreneurs, then platform players • Three examples – Wireless community networks predict universal Wi-Fi – Screen scraping predicts web services and the internet as platform – “The pedal powered internet” predicts new focus on energy Rob Flickenger and his potato chip can antenna 8

quot;The future is here. It's
just not evenly distributed yet.quot; --William Gibson 9

Closer to home...
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“A PC on every desk
and in every home” 12

“The PC is just a
toy.” 13

In 1998, search had largely
been written off as a business opportunity... 14

“Organize all the world’s information”
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Hackers Like Big Challenges
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Ten Things That Will Rock
Your World Tim O’Reilly O’Reilly Media, Inc. www.oreilly.com

1. “Harnessing Collective
Intelligence”
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Web 2.0 is about finding
meaning in user-generated data, and turning that meaning into real-time user-facing services 23

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OpenCV: Computer Vision
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2. Technology for Social Action
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How can I make any
difference? 34

quot;A victory small enough to
be organized is too small to be decisive.quot; --Eliot Janeway, Struggle for Survival 35

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Tracking Illegal Deforestation in Brazil
with Google Earth Source: New York Times: http://www.nytimes.com/2008/04/19/world/americas/19brazil.html 39

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3. The End of the
Relational Database Paradigm 42

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4. Energy and Global Warming
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“We’re F**ked!”
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5. Government (and Business) Transparency
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6. Re-mix Culture Goes Mainstream
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7. Hacking Gets Physical
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The Sensor Revolution
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VCR Cat Feeder
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8. Open Source Hardware and
the future of manufacturing 71

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9. Instrumenting the World We
are moving out of the world in which people typing on keyboards will drive collective intelligence applications. Increasingly, applications are driven by new kinds of sensors. 78

Natalie Jeremijenko’s Feral Robot Dogs
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3D beijing
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What’s Next?
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11. Body and Mind Hacking
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12. Synthetic Biology
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For More Information • What
is Web 2.0? http://www.oreillynet.com/go/web2 • http://tim.oreilly.com • http://radar.oreilly.com • http://www.makezine.com • http://www.oreilly.com 98