1. Strengthening the Institutional
Capacity of the Productivity
and Vocational Training
Department PVTD within
the Vocational Training
System in Egypt

2. Component 3
Activity 3.2:
Quality through improving trainers’
performance,
Expert Mission Feb 28 – Mar 6, 2015
CONCEPTUALIZATION OF THE
SHOWCASES, MARKETING AND
COMMUNICATION PERSPECTIVE
Timo Rainio,
Tampere, Finland
Hermia Group
MISSIO 6

3. Day Program : CONCEPTUALIZATION OF THE SHOWCASES, MARKETING AND
COMMUNICATION PERSPECTIVE
Workshop results
Day 1 Topic of the day:
Completing of the concept of 21st century modern learning: Showcase
development together with students (curriculum, learning material and
environment & pedagogy)
Workshop 1:
Homework presentations, Overview of the 21st
century learning development Showcases
Workshop 2: To agree on concrete measures &
actions of the showcases in the showcase
development point of view
Day 2 Topic of the day:
Describing the proposal of 21st century modern learning as a development
program into PVTD:s strategic action plan (PVTD development level)
Workshop 3:
Describing the proposal of 21st century modern
learning as a development program into PVTD:s
strategic action plan (PVTD development level)
(chairman of the workshop: Mr. Ahmed)
Day 3 Topic of the day:
Development of strategy and concrete actions how to implement showcase
plans as a part of PVTD activities and processes.
Workshop 4
Capacity Building Workshop 4:
1) Presentations of the showcase development
teams and common proposal for the PVTD
2) Presentations of the Ms Marita’s group about
the results of their development (PVTD SAP
structure, etc.)
3) Comments from the Ms. Marita’s team about
the plans and Discussions and agreement of
concrete measures & actions of the showcases in
PVTD development and processes point of view
Day 4 Topic of the day:
Development of marketing and communication actions in showcase and PVTD –
level.
Preparing for the joint seminar
Workshop 5: Discussions about the team leaders
and contact persons of the development in
showcase level
Workshop 6: Plans for next mission joint seminar
presentation and how to make material needed for
seminar journal, etc.
Workshop 7: To Agree on concrete measures &
actions of the showcases in Marketing &
communication point of view

4. Sunday Mar 1
09:00 – 10:00
at STI eLearning Lab
Preparation of workshops and the venue
Sunday Mar 1
10:00 – 12:00
at STI eLearning Lab
Topic of the day:
Ccompleting of the concept of 21st century modern learning: Showcase development together with students
(curriculum, learning material and environment & pedagogy)
Capacity Building Session:
Program of the week, summary of the fifth mission => After mission 6 there will in PVTD level and showcase level
common clear understanding about future activities, team leaders designated and clear responsibilities for
everyone, plans ready for next mission joint seminar presentation and material ready for seminar journal.
- Completing of the concept of 21st century modern learning
- Describing the proposal of 21st century modern learning as a development program into PVTD:s strategic
action plan
Overview of the PVTD Twinning project process and results of it, Mr. Pekka Räsänen (1 hour)
Capacity Building Workshop 1:
Homework presentations, Overview of the 21st century learning development Showcases (state of play discussions
in showcase development teams, only a brief summary together in the end)
- report of the piloting results
- Showcase group team’s ideas how to make descriptions and pilot experiences visible to the common Showcase
home page
Sunday Mar 1
12:00 – 15:00
at STI eLearning Lab
Capacity Building Workshop 2
To agree on concrete measures & actions of the showcases in the showcase development point of view
- plans for the activities with students
- plans for the activities of learning environment & equipment development
- plans for the activities of curriculum and learning material development
- plans for the activities with stakeholders
- needed resources (information, people, mandate, equipment’s, money, etc.) and how to get those
- next step before next mission (what, who, when)
Template for the work: Showcase Description Template.doc
Discussions together with all members of action 3.2 about the next steps of development of the showcases
(meeting/event or other kind of activity)
Sunday Mar 1
15:00 – 18:00
Wrap-up of daily activities
Analysis & next steps
1. Day (Sunday)
Completing of the concept of 21st century modern learning: Showcase development

5. Goal for the missions 6, 7 and 8
1. Mission 6: Finalizing showcase activities so far and make plans for the future
(Showcase level, PVTD process development and staff training level,
Networking & Cooperation & “marketing” inside and outside PVTD)
 Joint Workshop together with Ms. Marita’s team: Modern Learning and
Showcase plans integration to PVTD Processes and Organization
Resource Planning systems (SAP –integration)
2. Mission 7: Preparing for Joint seminar presentations and finalizing marketing
material and showcase descriptions in paper-, presentation- and “digital” format
(web pages, blogs, moodle, videos, etc.) ready.
 Joint Workshop together with Ms. Päivi’s team: Cooperation between
showcase/modern learning activities and Communication and marketing
activities in PVTD
 Joint seminar
3. Mission 8: Finalizing showcase reports and decide concrete activities and next
steps and who will be responsible those in the future(Showcase level, PVTD
process development and staff training level, Networking & Cooperation &
“marketing” inside and outside PVTD)
 Joint Workshop together with Ms. Hely’s team: Cooperation between
showcase/modern learning activities and HR activities

6. Tuesday Join Workshop together with Ms
Marita’s team ; Modern Learning and
Showcase plans integration to PVTD
Processes and Organization Resource
Planning systems (SAP –integration)
Together we (Component 3.2) will be responsible about to make
showcase development groups viewpoint and presentations in there
1. How showcases done so far and the development of those in the
future will be visible in the PVTD processes and IT –systems
(Showcases development teams needs, ideas and viewpoint)
 Presentations of the 21st showcase development teams using
“Showcase Description Template.doc”
 Describing the proposal of 21st century modern learning as a
development program into PVTD:s strategic action plan using
“Development Projects Template.doc”

7. Showcase description – Table of Contents
Report of the activities so far:
 Summary
 Objectives
 Actions
 Results
 Plans for the future
Showcase description:
 Idea and Concept description (if needed, use NABC & Canvas models)
 Elements of 21st century learning of the showcase (methods, tools,
pedagogy, e-learning, etc.)
 Curriculum development
 Resourcing and Organizing (People, money, mandate)
 Procurement plan
 Needed learning material and equipment of the learning
environment
 E-learning equipments (laptops, etc.), mobile –learning (pads, digi-
and video cameras, etc.)
 Servers, web-services
 consultancy
 Staff Training plan, needed knowhow (inside and outside PVTD)
 Networking & Cooperation & Marketing inside and outside PVTD
 Integration to the PVTD organization and processes
 Motivation and other “mental” capacities

8. Development Projects Template
 Project Name:
 Project Description
 Current Status
 Purpose of the project
 Objectives
 Timeline:
 Start date
 Milestones with tasks for each
 End date
 Resources:
 Project Manager
 Specialists involved and their functions
 Man days needed per specialist category
 Hardware and Software
 Outcomes and Results:
 Monitoring and Evaluation:
 Project Management (How the project is managed? Steering group to monitor and
review and control? Risk management? How many meetings take place in each
specialist category?)
 Indicators for each project objective
 Budget and Funding:

9. Workshop 1 - Homework presentations
Overview of the 21st century learning development Showcases (state
of play discussions in showcase development teams, only a brief
summary together in the end)
1. Report of the piloting results
2. Showcase group team’s ideas how to make descriptions and pilot
experiences visible to the common Showcase home page

10. Workshop 2
Concrete measures & actions of the showcases
in the showcase development point of view
To agree on concrete measures & actions of the showcases in the
showcase development point of view
1. To agree on concrete measures & actions of the showcases in the
showcase development point of view.
 plans for the activities with students
 plans for the activities of learning environment & equipment
development
 plans for the activities of curriculum and learning material
development
 plans for the activities with stakeholders
 needed resources (information, people, mandate, equipment’s,
money, etc.) and how to get those
 next step before next mission (what, who, when)
2. Discussions together with all members of action 3.2 about the next
steps of development of the showcases (meeting/event or other kind
of activity)

11. Monday Mar 2
09:00 - 12:00
at STI eLearning Lab
Topic of the day:
Describing the proposal of 21st century modern learning as a development program into PVTD:s strategic
action plan (PVTD development level)
Introduction to the day’s topic, Mr. Timo Rainio
Capacity Building Session:
Presentations about the plans of the modern learning in PVTD in day 1 of mission 6 by Afnan, Mona, Nadia,
Ahmed, Mohammed based on their development ideas in document: Program of education and
communication technology tools & Practices considering production and dissemination of new learning
material and usage of online learning environments in PVTD (Framework for the mission 6 workshop:
curriculum, pedagogical, learning material and learning environments development point of view &
networking point of view & PVTD organization, organizing and management of needed activities and staff
training point of view, networking point of view & communication/marketing/ict development point of view)
Capacity Building Workshop 3:
Describing the proposal of 21st century modern learning as a development program into PVTD:s strategic
action plan (PVTD development level)
(chairman of the workshop: Mr. Ahmed)
Combining separated showcase level plans to common PVTD level suggestions and plan using document:
Showcase Description Template
Template for the work: Development Projects Template.doc
Monday Mar 2
12:00 – 15:00
at STI eLearning Lab
Capacity Building Workshop 3:
Workshop 3 continues
Discussions together with all members of action 3.2 about the next steps of development
Monday Mar 2
15:00 – 18:00
Wrap-up of daily activities
Analysis & next steps
2. Day (Monday)
Describing the proposal of 21st century modern learning as a
development program into PVTD:s strategic action plan (PVTD
development level)

12. 2. Day (Monday)
 9-10: Writing the showcase description
 10-11: Short presentations of the showcase development teams
about the plans and status of the report
 11-12: Common shocase development project
 What have done so far (Mr. Ahmed)
 Template to make common project plan (as as part of twinning
report)
 12-13 Brake
 13-14 Writing of the development project plan
 Showcase viewpoint (What are the most important part in every
showcase and what are the parts that can be done together
 14-15 Preparing for the presentation of the Tuesday workshop

13. Two topics
 ICT facilities and organization - computers, internet, e-learning,
modern learning in PVTD
 Staff training

14. Workshop 3 – concrete measures & actions
of the showcases in the cooperation with
stakeholders point of view
1. Presentations about the plans of the modern learning in PVTD in
day 1 of mission 6 by Afnan, Mona, Nadia, Ahmed, Mohammed
based on their development ideas in document: Program of
education and communication technology tools & Practices
considering production and dissemination of new learning material
and usage of online learning environments in PVTD
2. Combining separated showcase level plans to common PVTD
level suggestions and plan using document: Showcase Description
Template (chairman of the workshop: Mr. Ahmed)
3. Discussions together with all members of action 3.2 about the
next steps of development to agree on concrete measures &
actions of the showcases
 Next step before next mission (what, who, when)
 Needed resources

15. Tuesday Mar 3
09:00 - 12:00
at STI eLearning Lab
Topic of the day: Development of strategy and concrete actions how to implement showcase plans as a part
of PVTD activities and processes.
Workshop together with Ms Marita’s team ; Modern Learning and Showcase plans integration to PVTD
Processes and Organization Resource Planning systems (SAP –integration)
Capacity Building Workshop 4:
1) Presentations of the showcase development teams and common proposal for the PVTD
- Presentations of the 21st showcase development teams using “Showcase Description Template.doc”
- Describing the proposal of 21st century modern learning as a development program into PVTD:s strategic
action plan using “Development Projects Template.doc”
2) Presentations of the Ms Marita’s group about the results of their development (PVTD SAP structure, etc.)
3) Comments from the Ms. Marita’s team about the plans and Discussions and agreement of concrete
measures & actions of the showcases in PVTD development and processes point of view
- plans for the activities in PVTD
- Plans how to implement showcase as a part of PVTD process
- Plans how to implement showcase as a part of PVTD curriculum
- Training and marketing plan of the showcase dissemination
- needed resources
- next step before next mission (what, who, when)
Tuesday Mar 3
12:00 – 15:00
at STI eLearning Lab
Capacity Building Workshop 4:
Workshop 4 continues
3) Discussions together with all members of action 3.2 about the next steps of ICT and PVTD process and
organization development and Staff training (contact person from that area will be responsible of the
arrangements in the future)
Tuesday Mar 3
15:00 – 18:00
Wrap-up of daily activities
Analysis & next steps
3. Day (Tuesday)
Development of strategy and concrete actions how to implement
showcase plans as a part of PVTD activities and processes

16. 21st Century Learning Development
Showcases
 Computer Maintenance
 Automotive and Car Maintenance
 Automation and PLC
 CNC Technology
 Mathematics

17. 3. Day (Tuesday)
 SAP (Strategic Action Plan) presentation
 Groupwork together with action 3.2 and 2.1 (5 showcases themes)
 Discussions as a group
 Presentations
 Common development project group work & presentations
 Staff training
 ICT facilities and resources in PVTD (computers, internet, e-
learning)
 Discussions

18. Two common topics (for next
groupwork)
 ICT facilities and organization - computers,
internet, e-learning, modern learning in PVTD
 Staff training

19. Common Development Projects
 Project Name:
 Project Description
 Current Status
 Purpose of the project
 Objectives
 Timeline:
 Start date
 Milestones with tasks for each
 End date
 Resources:
 Project Manager
 Specialists involved and their functions
 Man days needed per specialist category
 Hardware and Software
 Outcomes and Results:
 Monitoring and Evaluation:
 Project Management (How the project is managed? Steering group to monitor and
review and control? Risk management? How many meetings take place in each
specialist category?)
 Indicators for each project objective
 Budget and Funding:

20. Workshop 4 – concrete measures & actions
of the showcases in PVTD development and
processes point of view
1. Presentations of the showcase development teams and common proposal for the PVTD
 Presentations of the 21st showcase development teams using “Showcase Description Template.doc”
 Describing the proposal of 21st century modern learning as a development program into PVTD:s
strategic action plan using “Development Projects Template.doc”
2. Presentations of the Ms Marita’s group about the results of their development (PVTD SAP structure,
etc.)
3. Comments from the Ms. Marita’s team about the plans and Discussions and agreement of concrete
measures & actions of the showcases in PVTD development and processes point of viewPlans for the
activities in PVTD
 Plans how to implement showcase as a part of PVTD process
 Plans how to implement showcase as a part of PVTD curriculum
 Training and marketing plan of the showcase dissemination
 Needed resources
 Next step before next mission (what, who, when)
4. Workshop together with Ms Marita’s team ; Modern Learning and Showcase plans integration to PVTD
Processes and Organization Resource Planning systems (SAP –integration)
 How showcases done so far and the development of those it the future will be visible in the PVTD
processes and IT –systems (development teams of the showcases need, ideas and viewpoint)
 How needs of networking activities inside PVTD with colleagues and outside PVTD with all kinds of
stakeholders will be visible in the PVTD processes and IT –systems (development teams of the
showcases need, ideas and viewpoint)
5. Discussions together with all members of action 3.2 about the next steps of ICT and PVTD process and
organization development and Staff training

21. Wednesday Mar 4
09:00 - 12:00
at STI eLearning Lab
Topic of the day:
Development of marketing and communication actions in showcase and PVTD –level.
Preparing for the joint seminar
Introduction to the day’s topic, Mr. Timo Rainio
Capacity Building Workshop 5:
Discussions about the team leaders and contact persons of the development in showcase level
Discussion about Executive team of activity 3.2, showcase team leaders, PVTD level cooperation:
- Need to Designate showcase team leaders (one from every showcase)
- Need to Designate contact persons who are activity 3.2 representatives in PVTD development
- curriculum, learning material and environment & pedagogical development
- communication, marketing, networking and stakeholders cooperation
- ICT and PVTD process and organization development point of view
- Staff training development
Capacity Building Workshop 6:
Plans for next mission joint seminar presentation and how to make material needed for seminar journal, etc.
Wednesday Mar 4
12:00 – 15:00
at STI eLearning Lab
Capacity Building Workshop 7:
To Agree on concrete measures & actions of the showcases in Marketing & communication point of view
- Showcase communication and marketing activities & plan inside PVTD
- Showcase communication and marketing activities outside PVTD with different stakeholders and partners and
local and national administration
- concrete tools and activities (social media, traditional media, marketing and communication material, forums
and material)
- next step before next mission (what, who, when)
Capacity Building Session:
Homework for the next mission
Filling of the Feedback form of the mission 6
Wednesday Mar 4
15:00 – 18:00
Wrap-up of daily activities
Analysis & next steps
4. Day (Wednesday)
Development of marketing and communication actions in showcase and PVTD –level. Preparing for the joint seminar

22. Workshop: 5 Plans for next mission
Conference presentation and how to make
material needed for seminar journal, etc.
 Conference 19.3 plans & preparation
 Seminar program and other needed arrangements, PVTD –level
presentations
 Showcase presentations in seminar
 Showcases
 Common development plan
 Students
 Trainers
 Material needed for the seminar
 Guests and invitations
 Next steps before next mission (what, who, when) => TO-DO:
what, when, who, resources needed ?

23. Workshop 6:
Preparing for mission 7 and 8:
 Discussion about what we need to do next
 Conference arrangements (ok !)
 Showcase –level report: Showcase reports and descriptions (Showcase
Description Template.doc)
 Concrete activities needed to do in the future using table by
“Automotive and Car maintenance” as an example
 Showcase plans to insert SAP / PVTD –level report: Common development
project(s) (Development Projects Template.doc)
 ICT facilities and organization - computers, internet, e-learning,
modern learning in PVTD (Mr. Ahmed)
 Staff training (Ms. Ahnan)
 Contact persons
 Conference
 Showcases
 PLC and Automation: Ms. Afnan
 CNC: Mr Ahmed
 Computer Maintenance: Ms Nadia
 Automotive and Car maintenance: Mr. Amr
 Mathematics: Ms. Susan
 Common projects

24. Homework for the next mission
1. Preparing for Conference presentations (19.3) and finalizing
marketing material and showcase descriptions in paper-,
presentation- and “digital” format (web pages, blogs, moodle,
videos, etc.)
 Showcase descriptions and pilot experiences visible to the
common Showcase home page
 Invite students representatives of seminar to next mission
2. Finalizing showcase reports and decide concrete activities and who
will be responsible those in the future(Showcase level, PVTD
process development and staff training level, Networking &
Cooperation & “marketing” inside and outside PVTD)
 Showcase Description Template.doc (Showcase –level report)
 Development Projects Template.doc (Showcase plans to PVTD
–level report)
 ICT facilities and organization - computers, internet, e-
learning, modern learning in PVTD (Mr. Ahmed=
 Staff training (Ms. Afnan)

25. Timo Rainio
Hermia Group
timo.rainio@hermiagroup.fi
+358 500 7366 05
http://www.hermiagroup.fi
http://www.slideshare.net/timorainio
http://www.dooid.com/timorainio

26. This Project is funded by the European Union