2. Converse Inc. is the largest manufacturer of
athletic footwear in the United States,
producing approximately 8.4 million pairs of
shoes domestically in 1998. It owns and
operates a manufacturing facility in
Lumberton, North Carolina, where it produces
the majority of its athletic originals, and
leases manufacturing plants in Mission, Texas
and Reynosa, Mexico. The Converse All-Star
basketball shoe was the first in the athletic
footwear industry, and by the early 1990s,
more than 500 million pairs, in more than 56
colors and styles, had been sold in more than
90 countries worldwide. In addition, the
company has diversified into varied rubber
products, sports apparel, and full lines of
athletic shoes for tennis, cross-training, team
sports, running, walking, and children's
recreation.
3. • Mission
We want to treat our customers like we treat
our own parent's and that is with respect. Our
MISSION is to deliver personal service to our
customers knowing that soon we will become
friends.
4. • When Marquis Mills Converse started his shoe
manufacturing business called the Converse Rubber
Shoe Company in 1908, little did he know that the
company would see such astounding success.
Continuing success over the decades since the
company was formed has catapulted Converse Shoes
into a major brand in the footwear industry. Thanks to
its endorsement by to basketball players in the country,
they have become synonymous with this sport.
5. But Converse Shoes' road to accomplishment has
hardly been easy. Situated in
Malden, Massachusetts, the Converse Rubber Shoe
Company was doing lukewarm business till basketball
player Chuck Taylor came along. The NBA star Chuck
Taylor often complained of pain in his feet while
playing basketball. Converse Rubber Shoe Company, in
the year 1917, introduced its most famous brand, the
Converse All Star Basketball Shoe. This footwear
invention became a rage in the world, and it continues
to be one of the most sought-after sports shoes in the
world even today.
6. The USP of the Converse All Star shoe is its
amazing comfort combined with great style. In
fact, Converse All Star shoes continue to rank
number one for most celebrities. This however,
does not mean that the brand did not have to
contend with heavy competition, but its
durability has led the Converse Shoes to emerge
at the top of it. During the 1980s, the company
Converse Rubber Shoe Company was bought by
Nike, but the brand Converse All Star continued
to live.
7. • In the present times, Converse
shoes are worn not just by
sports persons, but are also a
huge favorite of the common
man. Kids often wear them to
school. While these shoes
were available only in black
and white color initially, but
later the color swatch of
Converse All Star Shoes was
expanded to include seven
additional colors.
