In this webinar, Social Media Ninja Kavita Sharma will be giving you a guide to growing your business in the long and short term using Twitter, Facebook, Google+, LinkedIn and YouTube. From planning your content to timing your posts, building your audience and optimising your profiles, this 45 minute Webinar with 15 minute Q&A will help you ninja-ify your social, whatever your business. Buy the guide here: http://exposureninja.com/product/the-essential-social-media-guide/ Watch the webinar here: http://exposureninja.com/webinar-replay-profitable-social-media-marketing/

1. How to make Social Media
profitable for your business.
How to make Social Media profitable for your business
1

2. 1 Goals:
Show you how your business could benefit from Social Media
Give you some ideas for content and what to post on what channel
Show you how to get your content seen
Look at some examples
Overview of Exposure Ninja’s Social Media Services
How to make Social Media profitable for your business 2

3. How to make Social Media profitable for your business 3
Who are we?
Exposure Ninja
• 4 Bestselling Marketing Books
• Have helped over 10,500 businesses increase their visibility online in the last 4
years
• We handle the marketing for businesses around the world
• Website design, SEO, PPC, Social Media, PR
The number of enquiries from my website has more than
doubled, and I wouldn’t hesitate to recommend Exposure
Ninja - Chig Amin, Epsom Dental
❞
❞

4. What Sort of Businesses Can Benefit from Social Media?
• Anyone and Everyone – Where are they talking…
- Facebook, Twitter, LinkedIn, Google +, YouTube, Instagram, Pinterest, Yammer.
• B2B & B2C
• Consultancies
• E-Commerce
• Service businesses
• Manufacturers
How to make Social Media profitable for your business 4

5. How to make Social Media profitable for your business 5
Why Social Media?
• Brand/Product Awareness
• Who is your audience and what are they saying?
• Indirect Sales
• Social Advertising
• Reputation Management
• Customer Services!

6. How to make Social Media profitable for your business 6
What results can I expect?
• Engagement/audience + Good quality content = increase conversions/decrease costs
• How well your page has performed Vs established channels
• ‘I’m not getting any money’.
• Build your customers trust.
• Long term Vs Short term
• How to measure my results !

7. How to make Social Media profitable for your business 7
Ninja SM vs Traditional SM
Traditional SM
Simple and plain profiles
Unrelated content
Long post duration
Low engagement
Ninja SM
Optimised pages with good content
Regular posts and updates
Engagements and shares
Improve other areas of the businesses

8. How to make Social Media profitable for your business 8
The Process
Ninja SM
Getting Started
Building foundation, humanize your
brand, tone of your business

9. How to make Social Media profitable for your business 9
The Process
The right people and what they
want?
Outreach, engagement and
conversations, groups, Followers Vs
Followed.

10. How to make Social Media profitable for your business 10
The Process
Stand out
Keep it Visual, fun, helpful and
informative. What motivates your
followers.

11. How to make Social Media profitable for your business 11
The Process
Post Regularly
Good quality content, day-to-day
content, social media icon

12. How to make Social Media profitable for your business 12
The Process…
Reward and respond
Give them a reason to join you and turn
the negatives into positives.
Success!

13. How to make Social Media profitable for your business 13
Social Ads
• Create multiple adverts to help build audience
• Be specific on your target audience to removal wasteful clicks.
• Faster Results.
• Not expensive if managed correctly.
• What are your business goals?

14. How to make Social Media profitable for your business 14
Boost your post and page
• Boost your posts and page for more likes and followers
Start off with small budget if you are not too sure.
Need to make sure you are targeting the right people –
Age
Gender
Location
Likes
Relationship
Status
Job Title…

15. How to make Social Media profitable for your business 15
Timeline Overall
1) Create your profile and getting started.
2) Finding your audience.
3) Remember to engage with your audience.
4) Keep it visual and have content that offers them advice.
5) Have it fun and share photos, links and videos.
6) Post on a regular basis, don’t just stop.
7) Have a day to day plan ready.
8) Reward your followers and listen to your negative feedbacks.
9) Social Ads to reach a higher audience.
10) Be patient!

16. Audit/Service
Service
Report
How to make Social Media profitable for your business 16
How We Can Help
Exposure Ninja SM Service
Consultation
Advice from the Experts
Help understand what your business
is about and what your strategy on
social media is so far.
Audit on your Social Media
Audience
Have a look at what your goals are
about and what it is you need to do to
get there. Provide a package suitable
Everything done for you
Depending on the package, start on
the work and get it up and running for
you
Reports
Ensure you are aware of what work
has been done and what work will be
done, so you are always in the loop

17. office@exposureninja.com
0115 896 2348
Use “SMWEB1”
How to make Social Media profitable for your business
17
FREE 20 Minute SM Consultation for all Webinar Viewers
(worth £60 +VAT)
Free Set Up*

18. How to make Social Media profitable for your business