Slides from SMX London discussing link building and the importance of it in todays SEO landscape. Tim Grice shows why link building is still a genuine tactic, however only if carried out as part of broader marketing activity. Poor quality link building can and will hurt your site.

1. Democracy on the Web Works
Author: Tim Grice (@tim_grice)
www.branded3.com

2. The problem.

3. Content for SEO
(Panda)
Links for SEO
(unnatural links)
More Links for SEO
(Penguin)
The solution.

4. Fighting spam algorithmically.

5. Fighting spam manually.

6. Action to take.
Removal Disavow Reconsideration Response

7. Result.

8. Trying to avoid a
manual review is not
an SEO strategy!

9. Integrate with other activities.
Outreach
PR
Social
Content
Data
Links
Shares
Mentions

10. Why do you want the link?

11. 20 link
opportunities in
5 minutes!
Make the most of your mentions.

12. Everybody has an opinion!

13. Is link building dead?

14. I don’t think so…….
Manual Penalty

15. Focus on being worthy
of recognition.

16. Questions?
@Tim_Grice
tim.grice@branded3.com
branded3.com
seowizz.net