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Interactive Content Overview

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Tài liệu trình bày tại sự kiện VSMCamp 2017

Veröffentlicht in: Marketing
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Interactive Content Overview

  1. 1. Overview Interactive Content Presented by Phạm Minh Toàn Mobile: 0977-011-116 Email: toanpm@timevn.com FB.com/toanpm
  2. 2. The Problem: Digital Content Overload
  3. 3. The Problem: Digital Content Overload
  4. 4. The Challenge of Modern Marketing Content that adds value for the user. “You can sell to someone, or you can help someone and create a customer for life. – Jay Baer Interactive formats add more value for the user by creating a two- way dialogue – enabling a personalized, user-focused experience from start to finish.
  5. 5. in·ter·ac·tive con·tent in(t)ərˈaktiv/ kənˈtent/ : Content that requires the participants’ active engagement -- more than simply reading or watching. In return for that engagement, participants receive real-time, hyper-relevant results they care about. What is Interactive Content?
  6. 6. What Interactive Content Looks Like Interactive content comes in many shapes and sizes, but they all start from a small number of core content types
  7. 7. Interactive Content in Customer Journey
  8. 8. Interactive Content in Customer Journey
  9. 9. IC Works Across Programs & Channels Think of interactive content as one component of your overall marketing programs and strategy, not as a brand new strategy. Wherever and however you use traditional content today, you could layer in interactivity: ¨ Events: Send pre-event quizzes or surveys to generate buzz and drive booth traffic; use personality assessments to bucket booth visitors into fun and relevant personas; and follow-up with something more engaging than “Thanks for coming!” ¨ Paid Media: Interactive calls to action drive higher click-throughs and conversions than static CTAs. ¨ Social: There’s a reason Buzzfeed bet on quizzes: they’re inherently social and shareable. Use a quiz to boost social sharing, or a contest to get your users engaged! ¨ Blog: Turn your blog into a lead gen channel with interactive content embedded (complete with a lead form) right in your blog content. ¨ Email: Visual and interactive email content grabs prospect attention, driving higher click- throughs and conversions, leading to better email ROI.
  10. 10. Xu hướng chuyển đổi Digital 2017 #1 – Khả năng thích nghi quan trọng hơn bao giờ hết
  11. 11. Some trends in Interactive Content Interactive Video Personalized Mobile First Fun/ Gamification Storytelling Content that create content Social Emphasis Data Visualization
  12. 12. About Time Universal Visit us at www.timeuniversal.vn or FB.com/timeuniversal Time Universal is a Full Service Digital Agency founded in December 2004 focusing on Digital Marketing, Digital PR, Website Development, Creative and Interactive services.
  13. 13. Case study
  14. 14. “Content is King” or “Interactive Content is Real King” Connect me: Mobile: 0977-011-116 Email: toanpm@timevn.com FB.com/toanpm References: Snapapp, Ioninteractive, Ceros