1.
CrowdfundSW1
Launch Event
Featuring:
• Pimlico Toy Library • Caxton
• South West Fest • In-Deep
• The Abbey Centre
Twitter hashtag: #IloveSW1

2.
#IloveSW1
Welcome
• To the first crowd funding platform in the
world to focus on fundraising for grassroots
charities in a specific locality.
• An exciting evening in which to discover how
technology can be used to deliver innovative
and impactful campaigns

3.
Agenda
6:05 What is CrowdfundSW1 & Why it‟s important- Cliff & Jane
6:15 Microsoft: Creative Storytelling - James Hayr
6:25 Featured Charities- Introduction Tweets!
6:35 Crowdsourcing- People Bingo, Food and Drinks
7:30 Online Fundraising Campaign- Success story- Simon Gill
7:45 Logo competition
7:50 Action Cards- How you can join the campaign
8:00 Informal networking

4.
Power of „Together‟
“Extraordinary things can happen
when networks of local people come
together and harness technology to help
those most in need. CrowdfundSW1 is
enabling that to happen”

5.
“Life is tweet as readers rescue bookshop”
Evening Standard- 8th March 2012

6.
“A recipe for success- Food Cycle ”
http://www.peoplefund.it/foodcycle

7.
“Power of connecting”
• Think of blended campaigns. Eventually
the best online relationships come off line.
• You never know who may be able to assist
you. Think broadly not only deeply. Reach
out and connect.
• Identify your champions and reward them!
Event
Tweet hashtag: #IloveSW1

8.
Microsoft Advertising

9.
Where are we heading?

10.
The lines are blurring…if not
disappearing

11.
Is there a new line
emerging?
The Story Line

12.
Harry Potter 7
Deep Zoom – connecting fans online and offline

13.
LINK

14.
CrowdfundSW1
Provides charities and community groups a platform to
promote their projects and ask for support from the wider
community.
Provides an easy way for people to make targeted
donations to causes right on their doorstep.

15.
South Westminster Action Network
• Aims to improve services for residents living in SW1.
• It brings together statutory, voluntary and business sectors
to work together to provide more opportunities for
residents most in need.

16.
SW1: The Area
Google Maps

17.
Change to the landscape
• Many small organisations, charities & community
groups no longer get the support they need.
• All competing for the same pots of funding
• Told to look elsewhere – but how?
• How can SWAN continue supporting the SW1
community?
• Scoping exercise - Consulted with residents -
Interviewed service providers, partners & key
stakeholders.

18.
Crowdsourcing & Crowdfunding
Crowdfunding is a method of raising a
relatively small amount of money from a
large number of people within a defined
time scale. It is a casual, yet powerful,
approach based on crowd participation.

19.
The Crowdfund SW1 Website
Crowdfund SW1 helps you to support charities and community
groups in south Westminster. It enables you to target
donations and support to where it is most needed, in exciting
community focused projects that need your help.
With only a couple of clicks you can help a grass roots local
project get off the ground and make a real difference to
those it serves.
www.crowdfundsw1.com

20.
Partners
Crowdfund SW1 would like to thank the following partners for their support.
www.theabbeycentre.org.uk
A special thank you to L&Q for providing the initial
start up funding.
www.lqgroup.org.uk
www.sanctuary-group.co.uk/housing
Providing Communication tools to the 3rd sector
www.potentialproductions.org
Social Enterprise specialising in Employer
Changing behaviour for good. Supported Volunteering.
www.onedeepbreath.co.uk www.ttw.org.uk

21.
Much more than a Crowdfunding Platform!
• We are Local
• We focus on a defined locality
• We provide a full package of support
• A relatively small percentage fee
Charities
• Support for charities throughout their campaign
• Continued support after the campaign
• Capacity building, Encouraging charities to use technology, sign posting to further
support.
Businesses - A simple CSR solution
• We provide a range of options
• Reporting to suit the needs
Strengthening the SW1 Community

22.
SW1 needs you!
Whether you are an individual, an
organisation, school or business, you can
play a part.
Does not need to be financial...

23.
Featured Charities-Intro Tweets!
- Each charity uses 150 characters to
summarise their work and give a quick intro

24.
Crowdfund target: £6,980
Pimlico Toy Library
53% of children 10 minutes walk away are
living in poverty. Pimlico Toy Library makes
their life better with play opportunities & toy
loan

25.
In- Deep Community Task Force
In-Deep is a charity run by 25 volunteers
encouraging friendship for isolated older
people via social breakfasts & dinners in
South London
Follow us:
@InDeepLDN
Crowdfund target: £4,200

26.
Crowdfund target: £22,500
SouthWestFest
@SWFest: celebrating and strengthening
community life in SW1 through art,
music, laughter and fun since 2004

27.
Crowdfund target: £1,185
Caxton Youth Organisation
Caxton Youth Organisation
works with disabled young
people aged 11-25 who are
resident in the City of
Westminster.

28.
Crowdfund target: £830
The Abbey Centre
#theabbeycentre - together we are building
a vibrant healthy active community in the
heart of Westminster.

29.
Duration: 40 mins
Crowdsourcing Activity
People Bingo
• Each person gets a bingo card (5 to choose from)
• Cards have facts about groups
• Aim is to be first person to complete card
• All participants to hand cards in
• Winner gets a small prize

30.
Duration: 40 mins
Crowdsourcing Activity
People Bingo
• Each person gets a bingo card (5 to choose from)
• Cards have facts about groups
• Aim is to be first person to complete card
• All participants to hand cards in
• Winner gets a small prize

31.
Simon Gill
Simon Gill,
Executive Creative Director
LBi‟s resident weirdy beardy, northern poster boy and meat-lover goes back to his roots with his
beard up for the chop.
Simon started his career in 1994, designing the UK‟s first fashion site. Since then he has
transformed three start-ups into well respected digital agencies, and won many industry awards.
Educated in the UK and Germany, Simon has two degrees in Design and a PhD in Multimedia. He
loves mixing brilliant creativity with technical innovation, to create thought-provoking and
beautiful digital pieces.
Follow Simon on this epic adventure and tweet your support @Beardy_walk

32.
LBi campaign for Oxfam scoops Creative Showcase
28/11/2011
A campaign to raise money for Oxfam created by LBi Executive Creative Director Simon Gill has
taken top honours in October's IAB Creative Showcase award.
As part of the campaign, visitors to the Man Walks into a Barber Shop website were prompted to
vote for their favourite beard which Gill would then sport on a 100km non-stop walk across the
Yorkshire Dales. The Northern Monkey beard design was a clear winner ensuring Gill looked
suitably silly in the Dales.
The fundraising campaign captured people‟s imagination, whipped up interested and smashed the
initial fundraising target figure by a staggering 300% - and making a lot of people smile in the
process.
Praising the campaign, Sophia Amin Director of Marketing and Communications, said: "This highly
personal campaign shows what can be done with a bit of imagination and a sense of humour. The
learnings even from a small fundraising effort like this can be applied to bigger campaigns -
creatives take note."

33.
A global marketing and
technology agency, blending
insight, creativity and
technology to create
business value

34.
A few charity campaigns

35.
What did we (re)learn?
• You have to do something different to get noticed
• To get donations you’ve got to put something on the line
• Social media gives you a big leg up
• A distinct tone-of-voice adds personality
• Being a bit cheeky gets you press
• Charities want good stories
• The press want good stories

36.
And…
Don’t take yourself
too seriously

37.
What can you do?
• Concentrate on a good fundraising idea
• Be more idea less execution
• Make it social by design
• So by using it people also advertise it
• Use network effects
• It’s about total reach
• Learn and improve

38.
Dawn Newton and Ella Mutch
CHARITY SUPPORT

39.
Employer
Supported
Volunteering
Creating partnerships
with employers and
charities

40.
+ free support
provided to over 60
community
partners
Including:
•Migrants resource centre
•Meanwhile gardens
•In-Deep
•Cardinal Hume Centre
•Marylebone Project
•West London Day Centre
•Westminster Befriend a Family
•The Abbey Centre

41.
Matching
Need established for launch event support
Designed opportunities & advertised to staff
Time & Talents Broker supported Staff signed up to volunteer as a taskforce
The project throughout the process
Employee Volunteer
Support included: event hosting, planning, agenda creation, bake sale, promotion

42.
For more information
Visit our stand & pickup brochure
Our website: www.ttw.org.uk
Email: dawn@volunteer.co.uk

43.
The Bake Off

44.
Let the baking begin…

45.
Several emails + 13 competitive interns + a lot of cakes
=
£198.84

46.
Cards - help us plant seeds
#IloveSW1

47.
Cards - help us plant seeds

48.
#IloveSW1
Together we can improve our community