Pt 2 - 9 Proven Sales Secrets Every Optician Should be Utilising in 2017 to Ensure a Reliable Stream of New & Repeat Business

Hinweis der Redaktion

1. I Am the Resurrection 8:13 The Stone Roses The Stone Roses (20th Anniversary Legacy Edition) [Remastered] Rock 0 I Am the Resurrection 8:13 The Stone Roses The Stone Roses (20th Anniversary Legacy Edition) [Remastered] Rock 0
2. Who owns an Apple product? Hand up? Keep yours hands up if you own a MacBook [like his] or an iMac? WHY? Because there’s nothing else like it!!!! DOES IT MAKE YOU HAPPY?
3. I USE A PC IN THE OFFICE …..BUT IF I HAD TO CHOOSE – GOODBYE WINDOWS
4. BMW i3 first massed produced carbon car No wriggle room on the price – the price is the price BMW largest producers of carbon for the automotive industry – this means they manage the quality
5. WHAT’S THE FIRST QUESTION YOU ASK SOMEONE WHO’S JUST GOT BACK FROM PARIS?
6. IF YOU WANT THIS GIVE ME YOUR BUSINESS CARD AND WRITE ’65’ ON IT
7. HOWEVER –WHATEVER YOU DO TO MAKE YOURSELF DIFFERENT IT ABSOLUTELY MUST ADD VALUE TO THE BUYER. BEING DIFFERENT FOR DIFFERENCE SAKE ISN’T ENOUGH [PICK SOMETHING UP OFF A TABLE]
8. Q – WHO KNOWS THE DOMINO’S PROMISE?
9. THE UKs FAVOURITE CAR BUYING WEBSITE AUDI R8 VIDEO NEXT
10. WHEN CREATING THIS UTTERLY SED PROP YOU NEED TO FIRST NAIL DOWN EXACTLY WHO YOUR IDEAL TARGET CLIENT IS PAGES 16 + 17 COVER THIS AUDI VID NEXT
11. AUDI VIDEO NEXT
12. WHAT’S THAT ADVERT SAYING? WHO IS IT APPEALING TO?
13. EVERYTHING YOU SAY ABOUT YOUR BUSINESS COMMUNICATES ‘’’SOMETHING’’’ ABOUT YOU OR YOUR BUSINESS
14. OVER THE PAGE TO 18 + 19 WE HAVE A SIMPLIFIED VERSION OF WHAT I BELIEVE TO BE THE MOST IMPORTANT ASPECT OF BUSINESS
15. 2 MINUTE AUDIO
16. Safeguarding your customer’s money so they feel safe The worst that can happen is I get my money back
17. Philippe Petit 6TH August 1974
18. BIZ CARD – LOVE THERE’S A LOT OF REASONS FOR PEOPLE NOT TO SPEND MONEY WITH YOU SO DOES IT MAKE SENSE TO DO EVERYTHING YOU CAN TO COMFORT THEM, TO REASSURE THEM, PUT THEIR MINDS AT REST?
19. The problem with guarantees is…WHAT?
20. BIGGERST ONE IS INSURANCE WHO’S HAD A CLAIM TURNED DOWN? OR HAD TO FIGHT FOR A SUCCESSFUL CLAIM?
21. 1.30 AUDIO
22. I’ve printed some suggestions for you on page 22
23. This is THE most important aspect of this conversation we’re having here today. You can have some customers, an average product, with no guarantee
24. I’m not talking about following up like your competitors do, “Sorry to bother you, it’s been 2 years since you last had your eyes examined, …..
25. When anyone says, “Tim, I’d like some new clients,“ I say straight back to them, “WHAT’S WRONG WITH THE ONES YOU’VE ALREADY GOT?”
26. 2 MIN AUDIO
27. NEXT SLIDE - AND ONE FINAL THOUGHT ABOUT STAYING IN TOUCH
28. Emails are far less believable. WHY? Because of the new generation of spammers out there. Before there was junkmail, but it never as threatening or so underhand. Compared to today’s illegible and naïve attempts to con you, at least junk mail had a level of honesty to it. This is our company name and address. Here is our product and 6 pages of why you should invest in an awning for your house
29. 3 CHOICES – YOURSELF, OUTSOURCE OR EMPLOY
30. Time, finite supply. So making it fast is vital. Who in here likes long jobs? Thought as much.
31. Doing a little and often I’ve found is key, and occasionally having a large blitz. Then for those large jobs take yourself away for a weekend. It’s what a mate I call sO how about 30 minutes a day FOLLOWED BY…..
32. ….. FOLLOWED BY hour on a Saturday?
33. Then for those largeR jobs I OFTEN LIKE TO TALK IT THROUGH WITH SOMEONE WHOSE OPINION I TRUST.
34. Bizniz Boosta Weekenda – arrive on a Friday afternoon at 4pm, leave midday Monday or when you’re finished.  
35. So, does what we’ve just covered work?
36. TO HELP YOU MKE A MASSIVE STEP FORWARD IN 30 DAYS IN WANT TO HELP YOU PERSONALY 1-2-1 NO CHARGE
37. IF YOU DON’T LIKE SELLING THEN YOU NEED THIS BECAUSE THIS MAKE SELLING EASIER.
38. Be prepared to fall. We get stuck on our marketing projects because we’re scared to fall down. Scared of how it’ll look to others. When you fall flat on your face you make progress. SO FOR THE NEXT 30-DAYS G AHEAD AND FALL = FALL FORWARDS!!!!! [point to closing person]
39. Be prepared to fall. We get stuck on our marketing projects because we’re scared to fall down. Scared of how it’ll look to others. When you fall flat on your face you make progress. SO FOR THE NEXT 30-DAYS G AHEAD AND FALL = FALL FORWARDS!!!!! [point to closing person]
40. STONE OASIS NEXT